Jon Benson is the creator of the video sales letter, which ushered in a new form of selling on the web. To date, his 3X Formula style of video sales letter has generated over 1 billion dollars in sales for hundreds of entrepreneurs and businesses. He now teaches his 3X Formula live in corporate settings, as well as through courses on the Internet.
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Worst Entrepreneur Moment
- Jon was $80k in debt, and when walking by a homeless person one day he realized how much better off that guy was financially… That’s when Jon knew it was time for a change. His next move changed EVERYTHING!
Entrepreneur AH-HA Moment
- This AH-HA moment is so vivid I feel like it could have been any of us, Fire Nation. But it wasn’t… It was Jon, and he started a 12-billion dollar empire as a result!
Small Business Resource
- Readability-Score.com: Free Online Readability Calculator
Best Business Book
- Sellerator: There’s only one VSL and Sales Page Formula that can boast more than $1 Billion …. The 3X VSL Formula; Sellerator’s VSL Generator
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