Jon Benson is the creator of the video sales letter, which ushered in a new form of selling on the web. To date, his 3X Formula style of video sales letter has generated over 1 billion dollars in sales for hundreds of entrepreneurs and businesses. He now teaches his 3X Formula live in corporate settings, as well as through courses on the Internet.
Subscribe to EOFire
Apple | Google | Spotify | Stitcher | iHeart
Resources Mentioned:
- Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
- Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
Sponsors
- LegalZoom: Starting a business? LegalZoom provides the personal attention you need. LegalZoom’s not a law firm—but they’ve built a network of trusted attorneys to provide the guidance you need for your specific situation. Enter discount code “FIRE” for a 10 percent savings at LegalZoom.com.
- Host Gator: Host Gator offers site hosting AND design and marketing services all in one place! Visit HostGator.com/fire and the number thirty for a thirty percent discount today!
- Sidekick: The ultimate email advantage, providing you with seamlessly integrated email tools for Gmail, Apple Mail, and Outlook. Get your first month of Sidekick for free at getsidekick.com/fire.
Worst Entrepreneur Moment
- Jon was $80k in debt, and when walking by a homeless person one day he realized how much better off that guy was financially… That’s when Jon knew it was time for a change. His next move changed EVERYTHING!
Entrepreneur AH-HA Moment
- This AH-HA moment is so vivid I feel like it could have been any of us, Fire Nation. But it wasn’t… It was Jon, and he started a 12-billion dollar empire as a result!
Small Business Resource
- Readability-Score.com: Free Online Readability Calculator
Best Business Book
- Open Click Buy by Jon Benson
- Walden by Henry David Thoreau
Interview Links
- Sellerator: There’s only one VSL and Sales Page Formula that can boast more than $1 Billion …. The 3X VSL Formula; Sellerator’s VSL Generator
Killer Resources!
1) Free Podcast Course: Learn from JLD how to create and launch your podcast!
2) Your Big Idea: Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
3) Funnel On Fire: Learn how to create a funnel that converts!
Subscribe to EOFire!
