Jon Ostenson is a top 1% Franchise Broker, Consultant, Investor, and Author of the book ‘Non-Food Franchising’. Jon is CEO of FranBridge Consulting, an Inc 5000 company. Draws on his experience as a former Inc. Franchise President and Multi-Brand Franchisee in serving his clients.

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Guest Resources

FranBridge Consulting – Checkout their website, schedule a discovery call and download the book Non-Food Franchising for free.

3 Value Bombs

1. Non-sexy is the new sexy. The best franchise opportunities aren’t trendy, they’re recession-resilient and rooted in everyday needs like home services, senior care, and wellness.

2. Franchising vs. buying a business. Many aspiring entrepreneurs spend years chasing existing businesses. Franchising can offer a faster, proven path with built-in support and less risk.

3. You don’t need millions. Most franchise opportunities range from $150K–$400K and can be funded through SBA loans or retirement accounts, making business ownership accessible.

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DeleteMe: Take control of your data and keep your private life private by signing up for DeleteMe. Get 20% off your DeleteMe plan when you go to JoinDeleteMe.com/eofire and use promo code EOFire at checkout!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Why Smart Money Is Moving Into Non-Food Franchises in 2025 with Jon Ostenson

[1:22] – Jon shares something that he believes about becoming successful that most people disagree with.

The hard truth: Easy decisions, hard life; hard decisions, easy life.

[2:30] – Jon talks about who is getting into franchising right now and why.

Surge in interest post-COVID.
Real estate investors and mid-career professionals are pivoting.
Non-trendy, AI-resistant industries (home, health, pets, seniors) are booming.

[4:56] – Jon tells how franchising is compared to buying an existing business.

Buying existing businesses can take years and carry hidden risks.
Franchising offers a faster, more supported path with internal resale markets.
Many strong franchises never hit the open market—they stay in the system.

[7:02] – Jon talks about what it cost to launch a franchise and what are the funding options.

Most opportunities fall between $150K–$400K.
SBA loans are a popular option.
Other options include using retirement funds (ROBS program) for tax-advantaged investing.

[9:46] – A timeout to thank our sponsor!

DeleteMe: Take control of your data and keep your private life private by signing up for DeleteMe. Get 20% off your DeleteMe plan when you go to JoinDeleteMe.com/eofire and use promo code EOFire at checkout!

[11:02] – Jon talks about the hottest franchises right now.

Logistics consulting (low overhead, scalable).
Senior care placement (referral-based, no sales pressure).
Flooring, roofing, restoration—recession-resilient home services.
Youth sports, mobile dog grooming, sunless tanning, wellness centers.
Health-focused food and holistic wellness franchises with recurring revenue.

[17:36] – Jon tells what’s the best way to find a franchise that fits your market and situation.

Google can mislead—most “top franchise” lists are paid placements.
Jon’s team works with 600+ franchises and helps match clients to high-growth, vetted opportunities.

[20:12] – Call to action:

FranBridge Consulting – Checkout their website, schedule a discovery call and download the book Non-Food Franchising for free.

[21:31] – Thank you to our Sponsor!

DeleteMe: Take control of your data and keep your private life private by signing up for DeleteMe. Get 20% off your DeleteMe plan when you go to JoinDeleteMe.com/eofire and use promo code EOFire at checkout!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!