Jon Ostenson is a top 1% Franchise Broker, Consultant, Investor, and Author of the book ‘Non-Food Franchising‘. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. He is a frequent contributor on Franchising for Forbes, Inc., Bloomberg and The Franchise Journal.

Apple | Spotify | iHeart

Guest Resource

FranBridgeConsulting.com – You know where you want to be… We’ll help you get there! Receive a free copy of Jon’s new book – NON-Food Franchising – and book a free call!

3 Value Bombs

1) One overlooked aspect of success is focusing on stewardship and family legacy.

2) When advising early-stage entrepreneurs, he believes there are three key aspects to consider: mindset, talent, and investment criteria.

3) People are crucial to any business, whether it’s the individuals you hire or the franchisor you partner with.

Sponsor

HubSpot: HubSpot’s AI- powered tools are changing the way you create content and communicate with your customers! Find out more about how to use AI to grow your business at HubSpot.com/artificial-intelligence!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Why Non-Food Franchises are the Perfect Portfolio Building Strategy with Jon Ostenson

[1:40] – Jon shares something he believes about becoming successful that most people disagree with.

He believes that one overlooked aspect of success is focusing on stewardship and family legacy.

[3:31] – What are you seeing in the world of ‘non-food franchising’ today?

Entrepreneurship thrives across North America, with placements happening in various cities from LA to New York, Seattle to South Florida. It is encouraging to see record orders and continued interest in Canada and North America.
Jon is witnessing people from diverse backgrounds getting involved in businesses such as in-home healthcare, youth sports, pet services, and construction-oriented niches.
FranBridgeConsulting.com – Get a free copy of Jon’s new book NON-Food Franchising!
On a personal note, Jon recently invested in two more franchises — a pavement coding line striping business in Minneapolis and a custom orthotics and footwear business near Miami.

[6:28] – Jon introduces Nathan.

Nathan Bocock is a true rock star and an inspiration. Jon is excited for Fire Nation to hear Nathan’s wisdom!
Nathan and Jon crossed paths a couple of years ago when he helped him enter a waste management-related franchise.
Since then, they have collaborated on several deals and developed a strong friendship.
Nathan is the CEO of Gray Fox and has a diverse range of entities and interests. He has achieved remarkable success through franchise stacking by combining businesses in the Property Services space and Two Men and a Truck Moving service.
With over 30 territories, Nathan’s franchise portfolio generates over 30 million dollars annually.
What sets Nathan apart is his ability to create interactions within his organization, promoting young talent to higher roles and providing coaching to other franchise clients.

[8:24] – Nathan shares his journey and what led him to get involved in franchising.

In the early 2000’s, his journey began in the insurance business, where he was on track to become a partner in the firm he worked for.
Although he had limited knowledge about franchising, he decided to venture into franchising with Two Men and a Truck.
Over the past 13 years, he has built a portfolio within the Two Men and a Truck brand, expanding throughout the southeastern region.
During this time, he connected with Jon, who introduced him to other promising brands he had not previously considered.
Diversifying his involvement in non-food franchising became a natural progression, aligning with his long-standing belief in this franchise model.

[11:26] – Jon, what would you add to Nathan’s story that will impact our listeners?

Nathan’s approach to businesses, his conceptualization, and his coaching methods demonstrate remarkable strategic thinking.

[12:15] – A timeout to thank our sponsor!

HubSpot: HubSpot’s AI- powered tools are changing the way you create content and communicate with your customers! Find out more about how to use AI to grow your business at HubSpot.com/artificial-intelligence!

[15:48] – Nathan advises anyone in Fire Nation looking to follow in his footsteps.

When advising early-stage entrepreneurs, he believes there are three key aspects to consider: mindset, talent, and investment criteria.
Many aspiring entrepreneurs are driven by desires for income, autonomy, and flexibility, often influenced by success stories they’ve heard. However, it is essential to understand the underlying motivations behind these desires.
Building a successful business takes time, commitment, decision-making, selflessness, and consistent effort.
Ownership is not just a title but a mindset that requires active involvement and responsibility.
When it comes to investment, criteria vary based on individual goals, risk tolerance, cash position, desired organization size, and exit plans.
Partnering with Jon has been beneficial, as they share similar values and research perspectives, particularly in prioritizing strong management teams.

[22:48] – Jon shares his key takeaway.

People are a crucial aspect of any business, whether it’s the individuals you hire or the franchisor you partner with.
Some clients prefer to find the business opportunity first, and then seek the right person to fill the role, utilizing the assistance of a recruiter if needed.
On the other hand, if you already have someone in mind, you can find a business that suits their skills and interests.

[23:54] – Jon’s call to action.

FranBridgeConsulting.com – You know where you want to be… We’ll help you get there! Receive a free copy of Jon’s new book, NON-Food Franchising, and book a free call!

[26:16] – Nathan gives his takeaway.

Building something significant requires a team effort. It is essential to acknowledge that you cannot accomplish it alone, which is perfectly fine. Surround yourself with individuals who possess more extraordinary expertise than you and have knowledge in areas where you lack understanding. Recognize your limitations and concentrate on your strengths. By working collaboratively as a team, you can create something substantial.

[25:07] – Thank you to our Sponsor!

HubSpot: HubSpot’s AI- powered tools are changing the way you create content and communicate with your customers! Find out more about how to use AI to grow your business at HubSpot.com/artificial-intelligence!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Why Non-Food Franchises are the Perfect Portfolio Building Strategy with Jon Ostenson

Subscribe