Dr. Jordan Fersel, is a pain management physician with decades of experience, focused on uncovering overlooked causes of chronic pain and advancing more effective, patient-centered approaches through education, research, and clinical practice.

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Guest Resource

When Bad Backs Happen to Good People by Dr. Jordan Fussell – Grab a copy of Dr. Jordan’s book.

3 Value Bombs

1. Innovation happens when you question systems that continue operating on habit rather than results.

2. Chronic pain is not always caused by structural damage; it can originate from injured nerves that standard imaging cannot detect.

3. Listening carefully to patients often reveals answers that diagnostic scans alone cannot provide.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Why Your Pain Isn’t What You Think It Is

[1:23] – Dr. Jordan shares something he believes about becoming successful that most people disagree with.

Innovation requires challenging established systems and conventional thinking.
Entrepreneurs create breakthroughs by questioning traditions that no longer produce results.
Creative, lateral thinking often uncovers opportunities others overlook.

[4:03] – Dr. Jordan shares the moment when he realized we might be approaching pain incorrectly.

After decades of treating pain patients, he noticed many continued suffering despite normal scans and standard treatments.
A colleague’s son developed opioid addiction following surgery and ultimately died from an overdose.
That tragedy motivated him to investigate why pain often persists even after structural problems appear resolved.
He began exploring alternative explanations for chronic pain beyond traditional diagnoses.

[7:48] – Dr. Jordan talks about what happens when scans don’t match a patient’s reality.

Many patients experience significant pain despite MRIs showing little or no structural damage.
Physicians sometimes become skeptical when imaging fails to explain symptoms.
He emphasized believing patients and listening carefully to their experiences.
Pain may originate from irritated or damaged nerves rather than visible structural abnormalities.

[8:35] – Dr. Jordan tells how his approach evolved once he started questioning that gap.

He shifted toward listening more deeply to patient stories and symptom patterns.
He compares the nervous system to a vehicle’s sensor network.
Just as a faulty sensor can trigger a warning light, damaged nerves can produce pain signals even when joints or tissues appear healthy.
Persistent pain may reflect problems within the sensory system rather than the affected body part itself.

[10:58] – Dr. Jordan talks about how the nervous system influence chronic pain.

Nerves function as sensors that detect and communicate abnormalities throughout the body.
Damage to these sensory pathways can create ongoing pain signals.
Patients often cannot distinguish between pain originating in a joint and pain originating in the nerve serving that joint.
Understanding this distinction may lead to more effective treatment strategies.

[13:33] – A timeout to thank our sponsors.

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[17:17] – Dr. Jordan tells why the “it’s all in your head” narrative become so common.

Stress and psychological factors can contribute to certain types of pain.
However, many chronic pain cases stem from physical nerve injuries rather than purely mental causes.
Pain may be processed by the brain without originating there.
Defaulting to psychological explanations can overlook legitimate physical conditions.

[19:07] – Dr. Jordan talks about what doctors might be overlooking when evaluating chronic pain.

Peripheral nerve injuries often lack clear diagnostic imaging.
Physical examination techniques can reveal nerve irritation and dysfunction.
Anatomical pressure points frequently expose abnormalities within the nervous system.
Patients deserve greater benefit of the doubt when symptoms persist.

[20:37] – Dr. Jordan tells why he decided to write “When Bad Backs Happen to Good People?”

Traditional pain treatments often delivered incomplete or temporary relief.
He recognized that nerve injuries outside the spine were frequently ignored.
The absence of objective testing can leave patients dismissed and misunderstood.
His goal was to share a broader understanding of chronic pain and its potential causes.

[23:01] – Dr. Jordan summarizes the core message of his book.

Question assumptions when conventional explanations fail.
Focus on identifying the underlying mechanisms behind symptoms.
Imagination and curiosity help bridge gaps in understanding.
Future advances in medicine and technology may provide stronger evidence for currently overlooked pain conditions.
When Bad Backs Happen to Good People by Dr. Jordan Fussell – Grab a copy of Dr. Jordan’s book.

[24:25] – Thank you to our Sponsors!

Strawberry : Discover what’s possible with a professional coach by your side. Start today and get 50% off your first coaching session at Strawberry.me/fire!
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!