Josh Stanton is the co-founder of Screw The Nine To Five — him and his wife, Jill’s, slice of the internet where they help people quit their jobs, start online businesses and get them past the $100,000/year mark. He’s got a serious love for travel, an unhealthy obsession with pugs, and has been known to indulge in a rugby binge-watching session or two!

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Resource

Our Think Like an Expert Challenge is closed, but if you’re ready to create next level success in your life by sharing your existing knowledge through in-person trainings, virtual workshops, or masterminds, then check out Knowledge Broker Blueprint by Tony Robbins and Dean Graziosi. It’s ON FIRE!

3 Value Bombs

1) When people pay, they pay attention

2) Most important question you can answer right now: “who do I want to serve?”

3) You have certain beliefs you’re thinking every day – right now – that are keeping you from achieving success

Sponsors

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Show Notes

**Click the time stamp to jump directly to that point in the episode.

[1:45] – Josh shares something interesting about himself that most people don’t know

• Has traveled and lived in over 10 different countries while running their business

[2:45] – John talks about how he knows Josh and their history together – started at Tropical Think Tank 2014

[04:00] – The power of 5-day challenges

• Josh’s biggest tip around challenges: you have to be able to clearly communicate the outcome for those who are participating
• Josh talks about the Challenge they ran for Business By Design launch with James Wedmore in 2019
• With a Challenge you’re able to build rapport and know/like/trust with your audience

[06:15] – Josh talks about the transformations they saw throughout the 5-day Challenge they ran last year

• They realized people have a huge block around receiving
• Josh gives a specific example of one of their students who was in the Challenge and how she overcame that

[08:10] – John asks Josh why they decided to run a free Challenge last time around

• They just did what they thought they were supposed to, and they learned so much from that experience
• 30% of their Challenge attendees invested in Business By Design
• Josh feels like with a free Challenge people don’t take it as seriously as when they pay

[10:00] – John talks about putting lessons learned into practice

• Josh said a lot of the people who joined their first Challenge decided to join their 2nd Challenge, too
• It’s a great way to warm up your audience and create good will – even if they don’t take the next step off the backend of the Challenge
• Something magical about community, and you’re creating that for your audience when you create a Challenge

[13:50] – Josh talks about trekking mountains and the environment that is created

[15:40] – Thank you to our sponsors, Vincero and One Funnel Away Challenge!

[18:00] – Think Like an Expert Challenge – join us before Feb 19th!

• Our Think Like an Expert Challenge is closed, but if you’re ready to create next level success in your life by sharing your existing knowledge through in-person trainings, virtual workshops, or masterminds, then check out Knowledge Broker Blueprint by Tony Robbins and Dean Graziosi. It’s ON FIRE!

[18:50] – Josh and John talk about the reason why they’re running a paid Challenge

• When people pay, they pay attention
• They wanted to create a FULL experience for people
• This is also allowing us to lean into the Challenge more – give it more time, bandwidth, attention

[23:50] – What’s the best way to attract the best customers?

• Most important question you can answer right now: “who do I want to serve?”
• It’s so important to get clear on who you want to serve, because then you can get right down to your message and marketing

[26:30] – John talks about the importance of understanding who you want to serve

[29:30] – The tactical or technical side of business is only 20% of your ability to create success

• Biggest thing you can do to create success: study mindset and where you’re at right now internally
• Once you do the mindset work, all of your knowledge and abilities will be unlocked

[33:00] – Josh & John’s final call to action

• Are you playing small right now? If yes, join our challenge so you can step into your expert status
• You have certain beliefs you’re thinking every day that are keeping you from achieving success, and we’re going to help you uncover and squash those
• Experts are constantly learning; it’s not about knowing everything before you get started. It’s about how much action you take.
• Action leads to success.

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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