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How to Attract Premium Clients and Charge Accordingly with Juliana Garcia: An EOFire Classic from 2022

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Juliana Garcia, CEO and Colombian immigrant, helps coaches clarify their message, get fully booked, and charge premium prices; featured on ABC, CBS, Forbes, and Millionaire Within Her.

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Guest Resources

Juliana’s Instagram – Follow Julian on Instagram!

Juliana’s Website  – Visit Juliana’s website and sign up for her free Expose Your Truth 2.0 Challenge!

3 Value Bombs

1. Keep things simple to find ease in success.

2. Share your story truthfully and empowering, it builds trust and influence.

3. Use the right words to communicate your offer’s value and attract premium clients.

Sponsors

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

ThriveTime Show: Is your business stuck? Schedule a free consultation with America’s #1 business coach, Clay Clark, at ThrivetimeShow.com/eofire!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS:  How to Attract Premium Clients and Charge Accordingly with Juliana Garcia

[1:34] – Juliana shares something she believes about becoming successful that most people disagree with.

  • She believes that you can find ease in success by keeping things simple.

[2:34] – Juliana discusses the steps to attract high-end clients and charge premium prices.

  1. Elevate the quality of clients you attract by not using fear-based marketing to sell.
    • You must speak to people’s pain points to motivate them to buy.
    • The future of marketing is to talk to the empowered version of your client.
    • Target the people who see value in investing.

[5:19] – The steps to attract high-end clients and charge premium prices

  1. Value your offer in a premium way.
    • You can start premium, and you can stay premium.
    • Instead of thinking about time, think about values.

[7:42] – The Pricing Triad.

  1. Time
  2. Money
  3. Energy

[14:18] – A timeout to thank our sponsors!

[16:51] – Juliana gives an example of one of her clients who used her steps to attract a high-end client

  • Esperanza is a life and executive coach.
  • She closed a package for one of her clients at $179,000 for one year.
  • That happens when you value your work and learn to adjust the price based on the transformation you’re promising.

[18:33] – How can we be vulnerable without losing credibility?

  • The concept of Elegant Vulnerability is sharing truth in your story in an empowering way that will build your credibility and influence and create trust between you and your audience.

[21:14] – Juliana’s key takeaway.

  • It is essential in any business to focus on saying the right words to communicate the value of your offer to attract premium clients.

[23:42] – Juliana’s call to action for Fire Nation

[24:30] – Thank you to our sponsors!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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