Kim Walsh-Phillips is the award-winning Speaker, Author, Strategist and CEO of IO Creative Group, a results-driven marketing and PR agency. She is a techie marketing geek with great shoes, a hatred for awareness campaigns and an obsession with marketing that has a sharp focus on ROI. She is the Author of Awareness Campaigns are Stupid and Other Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing.
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Resource Mentioned:
- Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
Success Quote
- “One does not discover new lands without consenting to lose sight of the shore for a very long time.” – Andre Gide
Business Failure
- Kim shares her very own version of the “Baby effect” here on EntrepreneurOnFire, and boy is it a doozy!
Entrepreneurial AH-HA Moment
- Awareness campaigns are fluff! But direct marketing can be POWERFUL if used correctly.
Current Business
- IO Creative is running on all cylinders, and Kim shares the why’s and how she made it all possible!
Small Business Resource
- Facebook Custom Audiences: Custom audiences allow advertisers to target their Sponsored Story or ad to a specific set of users with whom they have already established a relationship.
Best Business Book
- No B.S. Direct Marketing by Dan S. Kennedy
Interview Links
Sponsors
- Walker Corporate Law: A boutique corporate law firm specializing in the representation of entrepreneurs and startups. Contact the founder, Scott Edward Walker, at Scott@WalkerCorporateLaw.com
- AudioBooks: Get your first book for FREE today. Go to Audiobooks.com/Fire
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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