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Kim Walsh-Phillips Has a Hatred for Awareness Campaigns and a Love for Great Shoes

December 5, 2013

Kim Walsh-Phillips is the award-winning Speaker, Author, Strategist and CEO of IO Creative Group, a results-driven marketing and PR agency. She is a techie marketing geek with great shoes, a hatred for awareness campaigns and an obsession with marketing that has a sharp focus on ROI. She is the Author of Awareness Campaigns are Stupid and Other Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing.

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Resource Mentioned:

  • Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!

Success Quote

  • “One does not discover new lands without consenting to lose sight of the shore for a very long time.” – Andre Gide.

Business Failure

  • Kim shares her very own version of the “Baby effect” here on EntrepreneurOnFire, and boy is it a doozy!

Entrepreneurial AH-HA Moment

  • Awareness campaigns are fluff! But direct marketing can be POWERFUL if used correctly.

Current Business

  • IO Creative is running on all cylinders, and Kim shares the why’s and how she made it all possible!

Small Business Resource

  • Facebook Custom Audiences: Custom audiences allow advertisers to target their Sponsored Story or ad to a specific set of users with whom they have already established a relationship.

Best Business Book

  • No B.S. Direct Marketing by Dan S. Kennedy.

Interview Links

  • IO Creative Group
  • FBSalesVideo.com

(Sorry! This link was active when this episode was first published in 2013. This resource is no longer available.)

  • Kim’s Facebook

Sponsors

  • Walker Corporate Law: A boutique corporate law firm specializing in the representation of entrepreneurs and startups. Contact the founder, Scott Edward Walker, at Scott@WalkerCorporateLaw.com.
  • AudioBooks: Get your first book for FREE today. Go to Audiobooks.com/Fire.

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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