Lee LeFever is the founder of Common Craft and author of The Art of Explanation. In 2007 he saw an opportunity to explain technology using short and simple animated videos. Since then his company inspired the explainer video industry, earned over 50 million online views and is now focused on helping others become better explainers.
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- “The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw
- Lee thought he could hand the reins of his service over to an outside source and sit back and reel in the bucks. The reality was not so pretty, and he had to take control quickly to save the day.
Entrepreneurial AHA Moment
- People who have knowledge don’t necessarily have the skills to “explain” that knowledge in a manner that can be understood by the masses. Enter Lee LeFever, enter CommonCraft.com
- Lee has some exciting things going on at CommonCraft right now. Can you say leverage? Can you say scalability?
Small Business Resource
- Wunderlist: Your beautiful and simple to-do list. – (Sorry! This link was active when this episode was first published in 2013. This resource is no longer available.)
Best Business Book
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!