0 (2s):
Well shake the room, fire nation, J L D here with an audio masterclass on revamping the digital entrepreneur to drop these value bonds. I have brought that Lindsey Heppner on the mic. She brings a lot to the table as hashtag girl boss. Lindsay is a wildly successful entrepreneur coined with creating the influencer marketing strategy, as well as several different marketing innovations in the digital space. But aside from being a tremendous business woman, she's a fighter. She started Vance in 2014. After he near fetal car accident gave her a new lease on life. She knew that she had to work hard to challenge herself, to make the most of the opportunity she was given. And then in 2018, she was diagnosed with Lyme disease, typically a lifelong sentence, Lindsay overcame and defeated the disease against all odds all while continuing to run a now thriving digital marketing company and podcast network.

0 (55s):
And today fire nation, we'll be talking about the key differences between digital and traditional marketing. And why does this matter? And so much more. When we get back from thanking our sponsors, don't let QuickBooks and spreadsheets slow you down anymore. It's time to upgrade to net suite. Let net suite show you how they'll benefit your business with a free product tour at netsuite.com/fire. Schedule your free product tour right now at netsuite.com/fire netsuite.com/fire. Would you be fired up with an e-commerce business generating 10 K per month? Well, today's sponsor quantify wants to help you get there. Quantify provides end to end e-commerce training and support. And if you're accepted into their partner program, your success and revenue is guaranteed apply today qwantify.com.

0 (1m 41s):
That's Q W A N T I F Y.com. Lindsey say what's up to fire nation and share something interesting about yourself that most people don't know.

1 (1m 55s):
Oh my gosh. Hi John. How are you? Most people don't know that I'm actually a huge introvert. I'm very, very shy, but my whole business is based around being very extroverted. So I normally am like at home by myself, in my room, just being very super introverted. And if I could, you know, I would just enjoy being by myself. I, I, but that doesn't show through my business at all. I'm totally the opposite. Yeah.

0 (2m 28s):
I would say most people would not know that because even in just like the 45 seconds that we spent before we hit the record button here, I was like, Oh man, like Lindsey's an extrovert. She's out there. She's doing her thing. She loves being surrounded by people all the time. And you would find that interesting fire nation, you know, some of my really close friends in the space like Pat Flynn, Amy Porterfield, they all identify as introverts as well. Which again, even surprised me, like when I heard them talking about that, I was like, Oh wow. Like, it doesn't just seem like it is. And I can't claim myself to be an introvert. I am definitely the extrovert type, meaning like I do get energy talking to people. That's why, like, for instance, Lindsay, true story. You're the eighth of eight interviews today.

0 (3m 9s):
And sometimes when people hear that, they're like, Oh my God, I wish I got you earlier. So you wouldn't be worn out. I'm like, no, it's the opposite. I'm like a vampire just sucking the energy from my guests as I go along, like, you're getting the best vampped up. JLD at this point, speaking of which revamping the digital entrepreneur, that's what we're talking about here today, fire nation. And I want you Lindsay, to break down for us the key differences between digital and traditional marketing and why the heck does that even matter?

1 (3m 37s):
Well, you know what, I, I want to just preface that traditional, traditional and digital are both super important, but like, you know, John, me and you, we've probably both experienced both traditional and digital in our lifetime. I started out being in traditional marketing where that's, what television print catalogs, billboards door to door. I mean to even think about door to door right now is insane. But traditional also is, you know, using celebrities, word of mouth Moors more so grass grassroots, you know, communication versus now, you know, digital, digital media and marketing is platforms like Instagram, tic talk, Snapchat, YouTube, while we have so many platforms, right?

1 (4m 30s):
Emailing like MailChimp, add integrations on Google and different search engines, podcasting. And then, you know, the new term influencers, which was never part of traditional, which we would think influencers and celebrities are now the new term for, for digital marketing. And then we have apps. There's so many different diverse ways of using digital marketing versus traditional. And what I love about digital marketing, which is what happened to my business is the awareness that comes out of it, where traditional is more honed in.

1 (5m 11s):
And a lot of times you don't get to get the audiences that you want.

0 (5m 16s):
That's really important for our nation to be able to make this distinction. That's listen, it's not like traditional is debt. It's not like it's only digital marketing or nothing like the best people out there are doing both. They're looking at the strengths of traditional marketing and they're utilizing them and they're leveraging them and they're scaling them. They're looking at the strengths of digital marketing and they're leveraging them. They're scaling them, they're utilizing them, they're making them happen. And they are using both digital and traditional marketing in the ways they're meant to be used and are trying to force that co-mingling or cross promotion. And you are able to do something pretty cool, which we talked about in the introduction. And you know, I kinda want to get a little bit more into that, which is vampped that's V A M P P E D vampped.

0 (6m 3s):
So what the heck is vampped?

1 (6m 7s):
It's so funny that you say that our last Coachella party that we had actually, we called it who the F is vampped because don't, we, people would ask us that. And, and you know, I, I kind of enjoy that because I feel like when you don't know something completely, you do more research, right? You want to like in, you want to figure it out. So I really enjoy when people ask, like, what is vampped and for, for me, my definition of my own business is it's a digital influencer marketing agency. Currently we are a three 60 model where we curate and strategize for existing brands, as well as brands that are ready to launch.

1 (6m 53s):
And then we curate and work with influencers and celebrities across the board, whether that's fitness, beauty, fashion, you name it. And then we also have pivoted during COVID during this time with revamp TV, which is a content network producing original content through podcasting and other, you know, types of shows.

0 (7m 16s):
How are you different from other creative agencies? Because you know, you do see a lot of creative agencies are claiming they do this, that, and the other thing, and what are you do this different? How does vampped stand out?

1 (7m 28s):
When we first started, that was in 2014 and the term influencer wasn't even a word yet. We were still on this platform that we call Instagram where we were taking pictures of just random stuff. I don't know, John, if you remember, but you would take a picture of a wall and be like, wow, you're creative. Right? That was like such an interesting, you know, time for me because I was just, I was in the industry of the surf world where I was modeling. And then I was also designing swimwear for other brands. And when I got into social media, I really saw an area in space where there was a lack of content creators.

1 (8m 15s):
And there was a lack of actual brand awareness through this, through this platform. So during that time, you know, I really wanted to make a name for ourselves. So I started marketing, very grassroots, very traditional of like reaching out to friends and asking to collaborate with their brands, helping them curate content and produce their shoots and everything. So I kind of took a traditional approach at first, but then what I started noticing is I started involving my, my content creation with these influencers and I started managing them and they didn't have managers because at that time, typical modeling agencies didn't look at them as actual value.

1 (8m 58s):
So they wanted to stay with the traditional models and they didn't look at influencers as someone that they were like really sure of yet. So I gravitated to all those types of people. So I was accumulating these big influencers and being like, Hey, I'll manage, you I'll will monetize you. And at that time, these influencers didn't even know that they could be monetized. So we started managing influencers, which then turned into this kind of three 60 business where brands would come to me, use an influencer that I was managing. And then we would also produce their content for, let's say their clothing brand and then produce their commercial that would live on Instagram.

1 (9m 41s):
And then we would travel to another country, which I I'm going to talk to you about right now is when we trailblazed influencer trips, which is getting a multiple, at least 10 to 15 influencers together, traveling them around the world, activating a specific brand and getting heightened awareness. And we trailblazed that in 2014, when we went to Hawaii with San Lorenzo, the only brand that literally gave us a chance. And now you see this type of marketing everywhere with revolve PAC sun booboo, like this is their new marketing strategy is creating content around the world with a lot of influencers and having them travel and just fully focusing on their brand.

1 (10m 25s):
So we started that in 2014, which was so different from a lot of agencies out there. And I think that's what really catapulted us into a different level of marketing. First

0 (10m 36s):
Mover advantage. You just can't underestimate the power of that fire nation. Like what is it that you're going to be a first mover in? And I've just heard it for years now. I mean, entrepreneurs on fires over eight years old, over 2,700 interviews to date. And you know, I see people say John, but I missed the podcast thing. I missed, you know, the mere cat thing. I missed the Instagram thing. I missed a tick dog thing. And I was like, listen, there's always something coming next. Just over that horizon. Like, yes, you weren't a first mover. Like Lindsey was back in 2014, but Hey, you can learn from her being a first mover and apply it to when you see that next thing coming and be on the beginning. Part of that wave. I mean, Lindsay owned the word influencer and she showed influencers what their influence could do.

0 (11m 19s):
And guess what she was then able to represent them, create these trips and create a business and a brand all about it. And if you think Lindsey's even close to being done, dropping value, bombs, fire nation, you've got another thing coming. Cause as soon as we get back from thanking our sponsors, Lindsey's coming back hot. You don't need me to tell you that running a business is tough. You've got any number of things to consider when it comes to operations, including financials, inventory, and fulfillment accounting, the list goes on, but you might be making it harder on yourself than necessary. So don't let QuickBooks and spreadsheets slow you down anymore. It's time to upgrade to net. Suite net suite allows you to ditch the spreadsheets and all the old software you've outgrown.

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0 (12m 40s):
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0 (13m 22s):
And so much more. If you're ready to rock a real business that guarantees success in revenue apply to become a qwantified partner today. The qwantified partner program is not for everyone to see if you qualify, visit qwantify.com and click the apply button. If you qualify, qwantify, we'll reach out with next steps. That's Q W A N T I F Y.com Lindsey we're back. And let's be honest. Fire nation is in a position right now where something's going to come something over the horizons. There is going to be an opportunity, and if they can take action quick and be unique, build a moat around their business. You know, that phrase that I love, which is the higher, the barrier, the lower of the competition.

0 (14m 6s):
So yes, it might be tough. They can build a business for themselves. So how can the information gathered through digital marketing, help brands achieve their highest performance? How have you seen this inaction?

1 (14m 19s):
This is such a great question because I think a lot of brands that come to me are just now getting into the digital media space. I mean, obviously we work with brands that have already, you know, catapulted and have their strategies. But what I love is the brands that are coming to me, going, okay, what is the first thing? And that I do. And I think that the issue with a lot of brands that are coming into this digital marketer marketing space is that they look at a number. So they see a big influencer and they go, wow, okay. That influencer has 3 million followers. I need to have that, that girl or guy activate my brand. The problem is, is they don't really see behind the storefront, which is everything looks pretty on the front, but you don't really understand what's behind it.

1 (15m 3s):
So for instance, just taking my Instagram as an example, you would think maybe I have a really high girl following a demographic with a high girl following. Whereas if a product that was based around male demographic, let's say a razor I wouldn't do as well for that brand because you'd want more of a male following, right? Cause that's the consumer that the brand needs to, to achieve. So a lot of, a lot of brands get caught up into this big number. Like, Ooh, I need a big person to have really high ROI. It's not the case. Someone like me who has like maybe 60,000 followers could actually have a higher ROI for the brand versus someone who has 3 million.

1 (15m 48s):
And that is where we work with a lot of, you know, brands coming into the space and really strategizing for them because it is super important to find the best person for your brand. And you want to build this community out of these ambassadors. That's like, long-term longevity goals for your business. Not short one-off, you know, Oh my gosh, I just spent 15 grand and I got nothing from it that that's really, really key for brands that are entering is like, don't look at a print. You know, like don't judge a book by its cover, right? And that's the same with strategy of digital marketing. Don't always judge a book by its cover because it might not be the right person for your business.

0 (16m 32s):
So there's a lot to think about here at fire nation. I was definitely taking some notes and I want you to make sure you're realizing the power of what Lindsey's saying here. We need to think long-term like, you don't want to be this one and done. You don't want to burn bridges because you're not giving the ROI, the return on investment. When you do finally work with somebody and small, but mighty has power. Like you are always hearing me saying the riches are in the niches, because guess what the riches are in the niches. Like when you have a small, but loyal following in a specific vertical industry, niche that's power. When you have a massive following, that's broad that, you know, like I always like to kind of compare it in the sponsorship world to the comedian podcasts.

0 (17m 13s):
Like, Hey, those are great shows. I'm not saying they're not, but they have such a diverse wide audience that like specific spotter shahbaz, don't sell rate on those shows because you're paying for a hundred thousand listens when only, maybe like two or 3000 people listening are actually even going to be relevant for that. We're like if you're sponsoring entrepreneurs on fire and you have a business product or service, everybody who's listening should be thinking or needing that product or service so small, but mighty has power for sure. Now, Lindsay, once there was Vance, now there is revampped. So what the heck is a revampped and what are your goals with this

1 (17m 53s):
Revampped TV is our new fun project we're working on. You know, all of us obviously went through the pandemic and Covid, and what I love about vamped is that we've always opened space to pivot, and this is such a great time to pivot. And what I've learned is through all of this stuff that I have accumulated as knowledge we have now created this new Avenue of building knowledge for others, which, you know, we were all inside and we're all listening to podcasts. John, I am a huge fan of your podcast, but you know, I, you know, I realized that I have all this knowledge that I've, I've gathered throughout the years of social media.

1 (18m 44s):
And you know, what made the biggest, you know, I guess light, light bulb in my head was when I went to, to dinner with my girlfriends and they just wanted the simplest form of explanation of social media. And I was like, wow, I didn't realize that I am at a higher level of knowledge and social media. And all they need to know is like, okay, how do I even get on how do I get on the platform? And so I was just like, this needs to, this needs to come out in some way. So we started revampped podcast and that developed into the idea of like, why don't we do revamp TV, which is our talent, our influencers collaborating with other celebrities and creating their own podcasts under our network.

1 (19m 31s):
And then building kind of like a new TV station on YouTube, which is kind of the model that is happening in our day and age is like a lot of subscription models, a lot of independent networks that are working, thanks to someone like Netflix, right? So we saw this Avenue because if we're going to be inside, what do people want to know? They want to, they want to have knowledge. They want to see content that is original. And so that's what we are developing. We're building. And I love helping others. I've always been a very empathetic person. So having a platform to discuss with people like you, John, to get the word out of helping others is so important.

1 (20m 14s):
And, and it's just a give back mentality

0 (20m 16s):
Better at the basics. Fire nation. Don't assume that just because you know, something fairly well that everybody else knows that thing fairly well as well. I mean, it is called the curse of knowledge for a reason. The curse of knowledge is real. You are an expert fire nation to everybody who knows less than you about that subject, about that topic and own that own, that expertise. So Lindsey, you dropped so many value bombs today. What is the one thing that you really want to make sure fire walks away with from our conversation?

1 (20m 50s):
I think I want everyone to know out there in fire nation, that digital marketing is super important. I think a lot of brands are very, very scared to get involved in some type of way. But if I'm a perfect example, if I never got into social media, I don't think we would be universally known. And that is such a big deal. Like the awareness, the value that you're getting back versus traditional marketing, where traditional is very, very expensive. Digital can be very, very cheap if you do it the right way. And my business vampped we're, we're here to help. We're here to always, you know, take anyone on.

1 (21m 31s):
I, I, I, but I think what's really important about my businesses. I've very much liked to work with clients that I feel like we are very in line as like values, integrity and everything. My business is based around good people. So I want everyone out there to know that like when you come to me and I take you on as a client, like I'm putting 120% into your business acting like it's my own. I think that's, what's really important about our, our values of vampped is we were, we've worked with clients since day one. We still do now. And it's seven years later. And I think that kind of shows a lot about who we are internally as an external business

0 (22m 13s):
Before we completely say goodbye here. What is the best way for fire nation to connect with you, to learn more about you, your companies, what you can offer, any call to action you have, and then we'll say goodbye.

1 (22m 25s):
Yes. So you guys can find us at vampped.com vampped.com. And you can find us on YouTube at ReVampped TV. If you search into YouTube, also, we are giving a way a 10% for all your fire nation people, John, 10% on the subject title. If you email us at contact@vampped.com and we would love to help strategize any businesses that are, you know, needing help in the social media digital space. And we're giving 10% off. If you use code fire in the subject line.

1 (23m 6s):
And we're so excited, I mean, we just love helping and developing brands and watching them, you know, succeed.

0 (23m 12s):
I love that. And one more time, what was that email address

1 (23m 15s):
Contact@vampped.com.

0 (23m 21s):
Contact@vampped.com. Use the code fire in the subject line fire nation, and you'll get 10% off. So make sure to take action and Lindsey. I just want to say thank you for sharing your truth, your knowledge, you, your value with fire nation today, for that we salute you and we will catch you on the flip. Thank you, John. Hey, fire nation today's value bond content was brought to you by Lindsey ENS. One thing that I've identified over the years is that successful entrepreneurs, they're productive, they're disciplined. They are focused individuals, which is why I created the mastery journal.

0 (24m 1s):
It is a gorgeous, full other journal. That's going to ensure that you master productivity, discipline and focus in 100 days, and it's my best work ever fire nation. Visit the mastery journal.com use promo code podcast for a $15 discount as a thank you for listening to my podcast and I'll catch you there, or I'll catch you on the flip side.

2 (24m 24s):
Would you be fired

0 (24m 24s):
Up with an e-commerce business generating 10 K per month? Well, today's sponsor qwantify wants to help you get there. Qwantify provides end to end e-commerce training and support. And if you're accepted into their partner program, your success and revenue is guaranteed. Apply today at qwantify.com. That's Q W A N T I F Y.com. Don't let QuickBooks and spreadsheets slow you down anymore. It's time to upgrade to net suite. Let NetSuite show you how they'll benefit your business with a free product tour at netsuite.com/fire. Schedule your free product tour right now at netsuite.com/fire netsuite.com.