Lisa is The Business Marketing Architect and creator of a simple 3-step Challenge. Solution. Invitation. formula to create marketing messages with integrity as featured in Inc. Magazine and Best-selling books Wonder Women and Engage. Lisa received the People’s Choice Award at the California Women’s Conference.
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Worst Entrepreneur Moment
- Lisa felt wrong about the problem, agitation, solve strategy that all of her peers bought into. She knew there was a better way.
Entrepreneur AH-HA Moment
- Challenge. Solution. Invitation. THAT was a better way, and once Lisa had her AH-HA moment, named it, owned it, and shared it, the momentum began and it hasn’t quit since!
Small Business Resource
- Basecamp: Keeps people on the same page. No matter what your role is, everyone works toward a common goal: finishing a project together.
Best Business Book
- Essentialism by Greg McKeown
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