0 (2s):
Who's ready to rock today. Fire Nation JLD here and welcome to Entrepreneurs On Fire brought to you by the HubSpot Podcast Network with great shows like the MarTech podcast. Today, we'll be focusing on how a health company hits nine figures to drop these value bombs. I brought Mae Steigler into EOFire studios. Mae serves as CEO of Organifi and is responsible for the alignment and development of people and processes. Since being founded back in 2014, she has played a key role in building Organifi from a startup to over a hundred million dollars in total revenue, making Inc 5,000 fastest growing companies list four times and being awarded Forbes, great places to work for the last three years.

0 (45s):
Mae's joy is building leadership, speaking to the vision and mission, and re-imagining the future of wellness and Fire Nation. Today, we'll be talking about Organifi origin story. We'll be talking about ways that Organifi gives back and the culture they have and how they created it as well as a special special offer for you Fire Nation on their amazing products to make you healthier, more energetic and alive. When we get back from thanking our sponsors, Organifi specializes in creating delicious superfood blends, including my favorites, Organifi green juice powered by herbs and mushrooms that literally help you adapt to the stress in your life. And today you can get 20% off your order just visit Organifi.com/fire.

0 (1m 28s):
That's Organifi.com/fire and use code fire at checkout for 20% off your order. According to a survey over two thirds of Americans are planning to travel this summer. This means that airlines restaurants and more have been ramping up their hiring, who do they turn to ZipRecruiter? ZipRecruiter is technology finds qualified candidates for your job, and you can easily invite your top choices to apply. And right now you can try ZipRecruiter for free at ziprecruiter.com/fire. Mae say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. Hello Fire Nation. Thank you, John loved this question to kick it off and I believe maybe controversially about being successful is that most of it is available right now.

0 (2m 19s):
So the great majority of what we imagine our successes, and I'll describe a little more about this is available right now, and it's not something outside of ourselves or in the future and where this belief comes from. And I'll often be in great conversation when this is brought up because oftentimes people disagree. Initially. It was actually from back in my personal training days when I was in the health space and working with clients so much of their goals are related to of course, typically a weight loss goal.

1 (2m 47s):
And so they had a number in mind and what was forgotten was, and not looked at was how much of their lifestyle or state of wellbeing and happiness was so, so related to idea of success. So although it was, Hey, I want to achieve, you know, 135 pounds, I will be successful and happy, or maybe it's, you know, as an entrepreneur, a million dollars a month or a week or a day to be successful, it was more the lifestyle and the state of being that really dictated their success and happiness. And I I've used those words, interchangeably, happiness and success for the most part. And so that is my belief that an example of this is a conversation with my husband and I years back, maybe eight years before we were married ago.

1 (3m 33s):
And we were talking about what our ideal day would look like, what we wanted to do when we retired. And that was like, in our mind, you know, kind of classic success idea, let's retire young. And what will our ideal day look like? And it was, let's have a really, really slow morning together. Let's enjoy a cup of coffee together and just get a start the morning like that every morning. And it was outside on our patio at the time. And so this would be perfect, you know, outside cup of coffee together. And we took a moment and said, well, let's do that. Now. Let's do that now. And at the very smallest, simple example, but case in point so much of what we, I, you know, ideally believe is, is success in our minds. When we break it down outside of the very specific material, things, everything else is highly available in the now and today.

0 (4m 20s):
There's a couple of things I love about that. That actually brought quotes to my mind Fire Nation that I want to share with you. The first one is an Arthur Ash quote, which is start where you are, use what you have, do what you can because Fire Nation, like, what else is there? What else is there except to start right now where you are, what else is there to use except what you currently have? And then what else can you do, except what you can like, just realize that and start moving forward. And the other quote that I brought it to me at the very end when you were sharing that awesome, awesome story Mae is it's a Dale Carnegie Dale Carnegie quote, which is happiness and success is the gradual realization of a worthy ideal.

0 (5m 2s):
It's the gradual realization, not the realization, the gradual realization, the journey to that worthy ideal. So why have this vision of when you're 65 years old, Sufism coffee on a back porch and joined that? Why not start that gradual realization right now today? And Mae you have a fascinating backstory? You kind of tease a little bit about it right there, but I want to talk about your specific backstory, both professionally and personally, take that away.

1 (5m 34s):
Thank you, definitely unconventional. You could say, but I, 10 years ago, actually, maybe 12. Now you can imagine out in big, big ag, I was actually on a large-scale daily dairy operation monitoring the temperatures of cows for early detection of illness. So I was in the animal health space in the R and D space. My background is animal nutrition, human psychology, behavior change stuff. And I had moved into R and D to really, I, I wanted to solve animal welfare and animal health issues. And in that space, as I was out there looking at solving, how do we use less antibiotics? Our health system doesn't seem to be working for animals.

1 (6m 14s):
You know, our food system is, is not serving the world. Like, what is the opportunity here? How do we solve this? And it was a, an amazing realization that I, I was solving the wrong problem. I was trying to minimize antibiotics. And, and what I was looking at was what if this wasn't even a problem to solve, it was originating from feeding animals, the wrong diets, right? We were feeding cows, corn diets and creating acidosis pneumonia. And we were trying to detect those illnesses early with temperature monitoring, reticulum temperature monitoring, which is like this little internal bolus and all these cows stomachs that we'd read through this like massive monitor as they went through milking pretty intense.

1 (6m 54s):
But what I learned was such a realization to ensure that with your life's work, you are solving the right problem. And it was such a wake up call for me, having gone through school, having been so passionate. And I still am passionate about this space in the world, but zooming out to recognize what was even creating this problem. And it was actually human health and, you know, a human based food system that was perpetuating the existence of this thing. So I zoomed out and I transitioned careers and went into human health, moved into personal training. And I really wanted to reshape people's perception of essentially how, you know, where our food comes from and its impact on our bodies in the same way that I saw so closely in animal science, when you feed an animal, what's not meant to eat my goodness.

1 (7m 41s):
You create disease so clearly and simply right. And that translated directly in such a actually more simplified manner to the human health system, the human biology and that I had learned so many different animal physiology and animal nutrition systems, human health was, was simplistic. And it was incredible to recognize that so much of that initially seemed so basic, Hey, as we eat right for our bodies and we nourish ourselves, we don't have these perpetuating problems like disease and chronic, you know, immunity issues or chronic sickness. And as I got into health, that's when I met drew as a personal trainer at the time and drew cannoli, the founder of FitLife at the time and eventually, or Organifi who I know John, you guys go way back and I'm, I'm grateful to be on this podcast with you today and just honoring your, your standing relationship, but 10 years ago or so, drew was just kicking off FitLife TV, which is a content company.

1 (8m 39s):
And we were educating on health and wellness and presenting a lot of juicing for what, for weight loss using for health and vitality plans. He had transformed his own health, lost 40 pounds. And, and in meeting drew, I, I recognize such a capacity to impact a larger audience I was doing at the time member one-on-one personal training and kind of hitting these consistent obstacles with the belief around wellbeing and the, the air quotes hard work that was required to enjoy health and vitality and drew was presenting something significantly different and innately. I was instantly attracted to what he was creating and, and showcasing and being such a true demonstration of a wonderfully enjoyable alternative.

1 (9m 27s):
And that was, you know, juicing for vitality and really feeding your body real foods at the time when, you know, protein powders and highly processed crap was, was very popular in the health and wellness industry. And people were looking at protein bars as the answer. And so it was very cool to just meet drew at that time, that pivotal time for myself and recognizing my own limitations for impact and the health space and, and connect to drew and started literally building out programs with him to roll out with his coaching groups. And at the time, you know, Facebook was, was not where it is today. There, there was no paid ads. We had a huge community that we were building and it was a great time to get connected with drew.

1 (10m 9s):
And I pivoted my focus from personal training really to, we almost went into corporate wellness, but instead really built an online community of group coaching. And my first kind of job was scaling, scaling. Drew drew was doing high-end one-on-one coaching at the time, really supporting entrepreneurs actually in, and this is where so much of, I think that the mission for Organifi came to life and recognizing how highly successful entrepreneurs that, that drew can only was working with were still wildly in, in, in, in a very important way, unsuccessful because they were not healthy and they couldn't enjoy their perceived success regardless of how much, you know, they were earning or, or what type of traditional success they had achieved because they didn't feel good and they couldn't live the lifestyle they wanted to because they didn't have the health that they saw possible.

1 (10m 59s):
So drew was really helping them re-imagine that. And so we scaled his one-on-one coaching and group coaching and a membership and built this gigantic community at FitLife TV. And, and if I was birthed in solving the challenge of juicing juicing, this really tough, it takes a lot of time and it's relatively time consuming and tedious and just big time. Yeah, many of us remember those, those juicing days when it was huge craze and Organifi was birthed from solving kind of the, the number one obstacle for our huge community, getting, getting the results that we saw possible in juicing. And it was, you know, our, our powdered adapt, the superfood blend that, you know, now we've got a nice breadth of products and I'm just noting my first role was just scaling what drew was doing with impact and coming along for this massive ride.

1 (11m 52s):
And just this last year, moving into the CEO since that time, about 10 years ago, wearing just about every hat you can imagine. But that first scaling role was definitely one that built into my previous role, being COO, and really looking at how do we, how do we scale this company and, and continue to focus on the points of impact that we can expand.

0 (12m 12s):
There are so many fascinating takeaways, Fire Nation from what made you share. But the one that I really do want to bring back to the surface that she focused on a little bit at the beginning, part of her story, which is, are you solving the right problem? Ask yourself that, ask yourself that honest question, are you solving the right problem? Because I can tell you that is the root of so many people's struggles right now is that they're just not solving the right problem. And they're not becoming the best solution to the right problem, to a real problem, to a specific problem that has an actual pain point in the world because people, my friends will beat a door all the way down to your doorstep for the number one solution to a real problem.

0 (12m 57s):
They have. If you can provide that and they will ignore the second best solution through an affinity. And of course, everybody's going to ignore the wrong problem or the wrong solution that is not going to want that, or need that. So think about that for you. Now we have a lot to talk about, because one thing I've always loved about Organifi and why and why we've partnered with them so many times over the past. And while we always have Organifi stocked in our fridge and our cabinets, and they're all over the place. I mean, literally like, it's just, it's like, my house is kind of like an organic, if I shrine sometimes it's, I'm sure that my, the people that take away our trash is just like, what is in this thing? Like, what are, what are they doing? Like they're going through so much of this stuff. Cause like you mentioned, Mae you have such a breadth of products now, and I've actually seen that grow, which has been fascinating.

0 (13m 39s):
I mean, I've loved seeing that it's been so cool. We're gonna be talking about specifically how Organifi currently gives back because foundation, I want you to be thinking about ways that you can give back when you hit that milestone, that financial war chest that I know you want. And then of course culture's everything. And again, if I have such a fantastic culture, so we'll be talking about that as well. When we get back from thanking our sponsors, according to Forbes, Jim's nail salons, hotels, mom, and pop stores, and more are set to go on an epic hiring spree in the coming months to meet the pent up demand for these services. And all of these businesses reopening means that millions of jobs will need to be filled. So where do these businesses turn to fill these roles, fast zip recruiter. And right now you can try it for free at ziprecruiter.com/fire.

0 (14m 23s):
When you post a job on zip recruiter, they send your job to over 100 top job sites, giving you access to their network of millions of job seekers. Then ZipRecruiter's matching technology scans, resumes to find qualified candidates for your open roles and proactively presents them to you. Zip recruiters technology is so effective that four out of five employers who post on ZipRecruiter get a quality candidate within the first day. And right now you can try ZipRecruiter for free at ziprecruiter.com/fire that's ziprecruiter.com/fire. One more time, zip recruiter.com/fire ZipRecruiter, the smartest way to hire. Did you know that two main factors in low energy are chronic stress and a lack of nutrition.

0 (15m 6s):
We've all heard that the foods we put in our body are important, not just for our health, but also our energy, but not all plants are created equally. So how do we ensure we're getting the proper nutrients, vitamins, and minerals that we need for a healthy lifestyle? We do it with organic Organifi specializes in creating delicious superfood blends, powered by adaptogens. What are adaptogens. These are herbs and mushrooms that literally help you adapt to the stress in your life. They balance hormones, promoting state of calmness and help get you back to homeostasis faster than usual. And all you have to do is add a scoop in a glass of water to enjoy more balanced energy throughout your day. My favorite and I drink one every day is Organifi green juice. It contains 11 superfoods for resetting the body and helping you feel amazing throughout the day.

0 (15m 49s):
Plus it's 100% USDA certified organic, and today you can get 20% off your order just visit organifi.com/fire that's O R G a N I F i.com/fire and use code fire at checkout for 20% off your order. So Mae Organifi has always been looking for ways to make an impact in the world and to make the world a better place. In fact, I can remember multiple entrepreneurial events that Jew and I would meet each other at and have great chats and conversations. And we were both talking about that. Like I would share my exploits with pencils of promise and he would share what Organifi was doing, how right now today does Organifi currently give back. And what's your mentality around that?

1 (16m 30s):
Thank you, John. And thank you for being such an advocate for Organifi and yes. Filling your recycling bin with lots of organic canvases. I can totally relate. I wonder what our recycling man says or thinks. Let's say, you know, I love this. I'm looking at this from a, like a business mission, focus, this question of how do you give back? And there's so many different levels. I don't think there's a right way to do it or anything by any measure. What I, what I'm excited to to talk about though, is more specifically, and we do have partnerships, let's say vitamin angels and some really important mission aligned opportunities for us to, to really give back. But specifically what's interesting is looking at how, how do you design your way of doing business, kind of doing good by doing business and the way that's been really special that actually our incredible supply chain director Niels trovert made possible here and built into our ops, you could say is all of our partners that we work with.

1 (17m 25s):
And, and specifically on the operation side. So it comes to sourcing our ingredients, literally like at farm level, who are we partnered with? If it's not farm level, the organizations that are supporting us sourcing the right ingredients, they are partnered at farm level for the impact globally, supporting our mission of like literally an environment we can, we can, we can believe in, in the future healthy impact you could say, but we really look at operationally how each of our vendors are having, whether it's our fulfillment center that supports clean oceans, whether it's an all solar, right? Maybe it's our, our freight sourcing company that, that, or even our packaging company right now that works with re-integrating veterans into the workforce, you name it.

1 (18m 15s):
So that there's just some really cool ways that you can look at giving back as simply your way of doing business, versus maybe it's a, you know, a percentage of revenue that you're planning to give back. So again, if I made that really the way that we do business, that's become really natural. And so as we grow kind of our, our vendor vetting processes, looking at, Hey, tell us about, you know, how you're supporting the environment, tell us about how you're supporting socio-economic issues that are important to Organifi. And it becomes just integrated that way. So that's been a huge piece of Organifi that has grown tremendously, but as we grow, then that simply grows with impact, which is cool.

0 (18m 56s):
It's really cool. Fire Nation. Again, a couple things I really want to bring to the surface from what made you shared is doing good while doing business. Like you can do both. And in fact, that should be a goal of yours because with great success comes great responsibility. And of course, Organifi has had great success and now they can't just talk the talk, which they never done. They've always done the talking and the walking of the walk. And that's so key. It's such a great example. And I think that all goes back to culture and culture is so key, but it's so hard to get, right. And again, I've had conversations with drew where he's really been proud of this fact with Organifi. So how do you create the culture and how did you see drew create the culture that you've now kind of continued on forward with carry that torch and nurtured that Organifi currently enjoys.

0 (19m 46s):
This

1 (19m 46s):
Is the most important thing. Like my, my favorite topic to discuss is culture. It's literally everything. I think it's the heartbeat of an organization, whether your teams, one person, two person, you know, a hundred people or a thousands of people, the culture is what carries it forward and how this started. We had, you know, we grew from right now, we have 75 employees, which still feels, it still feels very big for how we snap. We started cause I was, I was employee number one. So to me that feels very big. I know we're, we're still really green. We're only seven years old that Organifi and this kind of our mentality has consistently been, be weird enough, be yourself enough.

1 (20m 28s):
I'll say not weird. We all thought to say, woo here be woo enough, but really be authentic enough so that when someone walks through the door, they know right away that either they love it or they do not. And it was kind of, it's something we've infused with our recruiting and hiring and that's not to be, to push away at all, but simply be as genuinely who you are. And that started with drew right in his expressive self, be as much of a kind of that authentic version of the core of the company, the founder, or, you know, for many of our listeners, you know, as they're building businesses, focus on who exactly you are, that you can infuse in your business to ensure that as people come in, as you recruit people, as you hire a team around you, that they're continuing to be a demonstration of these things.

1 (21m 20s):
And if someone is not a right fit, they can tell right away. So it's that be weird enough that it'll either be a magnet or a, you know, major detractor for somebody push someone away. Honestly,

0 (21m 32s):
Fire Nation, there was a lot there, but I really want to reiterate when it comes to your culture, start with yourself. And if you're weird, if you have these little kind of different things that, you know, people might be like, that's unique. That's interesting. Well guess what, every human being has those things and you want to be a magnet for those people that are going to resonate with that with you, with the honesty, the transparency, the openness that you are going to bring authenticity wise to your business. So let's end with a bang. Mae I want to talk about why Fire Nation needs to check out organic products and we do have a very special offer for you Fire Nation that we'll be talking about. And just a couple of minutes here, but my audience does know Mae that I've been on quite a health transformation for about five years now.

0 (22m 17s):
Like it's been a huge priority and focus of my life. Like it's actually over even taken the time and energy I put into my business. I put more into my health now. I mean, I both put, I put a ton of time into both, but I mean, I just got back from a 17 day wellness retreat up in Northern California, which included a 10 day water fast and then juicing to refeed and then learning how to eat correctly. And again, I consume Organifi every single day, multiples of their products to make sure that I'm getting the fruits, the vegetables, all the things that I want in my body. So they know my audience that even though this is a business podcast, they know how passionate I am when it comes to health and wellness.

0 (22m 58s):
Because without that, which by the way I struggled with at the beginning of my five-year journey, my health journey five years ago, which is why I went so hard into it. Without it, you don't have the energy Fire Nation, you don't have the excitement, the enthusiasm, the passion, because being healthy is like stoking the flame. That's within you into a roaring fire. And no matter what happens when you're unhealthy, that flame just gets smothered and we'll just, you know, go down and set to nothing. And I love the quote Mae before I pass this over to you, is the healthy man or woman wants a million things, which is great. We should all want a lot of things, but the unhealthy man or woman wants a one thing.

0 (23m 40s):
They just want their health. So even though this is a business focused podcast without hell fire, you're really never going to achieve what you want to achieve in the business world. So of course that's why for again, we've, we've had a great sponsorship run with Organifi in the past, which came off with a bang. They've come in. They're now a major sponsor of entrepreneurs on fire going forward. And so Mae share with us wifi and it needs to check out you Organifi your company, your culture, and the products you have. And then we'll talk about a special,

1 (24m 14s):
So good. Thank you. John Organifi is here to remove the dogmas around health, which is healthy, is hard. Healthy is unenjoyable. And instead say healthy can be easy, healthy. It can be delicious. You know, we spend the majority of our time in formulation to make our products incredibly impactful with ingredients and amounts that you can feel so not, not wasting time with the associates as entrepreneurs. Time is, is so valuable. And John, you articulated it so well, which is, and really the origins of, of the foundation of organic. I came from working with entrepreneurs that had everything except their health, and it was crippling, right?

1 (24m 54s):
It was you're right. Did that quote is actually perfect. It was the thing that had to draw their focus then and nothing else mattered. And it's, it's, that is the ultimate truth. So, you know, to, to your audience, to our community, it's just such a enjoyable experience to work on that cutting edge of saying, you know, let's make incredibly powerful products with clinically researched, you know, ingredient amounts tastes amazing. And what if healthy was as easy as, you know, a quick mix of, of powder and water, it didn't have to be juicing for 30 minutes. It didn't have to be. And, and while, you know, the, I loved water fasting and I, you know, still practice. So many of the things that we learned early on in, in this health journey at, at Organifi, it's so great to get a recognize how, how healthy living can become your lifestyle can become part of as an entrepreneur.

1 (25m 46s):
What, what I imagined my absolute must haves to creating true success. And at Organifi, this is the mission we're on showing, presenting, and sharing and empowering with a different way. Something that doesn't have to taste disgusting to be healthy. Something doesn't have to be hard to be healthy, right? And, and I'm really excited for the products in the works. I'm really excited to share this with your community and, and just continue our relationship. Thank you, John so much has been a treat.

0 (26m 16s):
It's truly been a treat. And I love that phrase. That's healthy can be easy and it can be delicious. And I've experienced both Fire Nation by the way. And I can tell you firsthand, it really can be easy. And it absolutely is delicious. I mean, don't get me going down. Another rabbit hole Mae cause we'd be on another half an hour, but it's just like what I found during that wellness retreat. When I, when I was fascinating. And then I got back to regular eating by juicing and just introducing real into my, into my system is how unbelievably destroyed and zapped our taste buds are these days because of all the processed crap, because of all the overloading sugar, because of all of the literally there's genius scientists that are setting out to fool you Fire Nation on what tastes good and what your body wants.

0 (27m 5s):
And they do a fantastic job of it, which is why we're such an obese nation overall. But let me tell you healthy chem healthy can be easy and it can be delicious. In fact, it is delicious. And if you just give your taste buds a chance to reset themselves, you will just be like, wow, this is a treat because I love it for that reason. So we have a special offer for you Fire Nation with Organifi, and you'll be hearing their sponsorships, you know, over the next timeframe that they are an amazing supporter of this podcast at organifi.com/fire. You head over to that URL. You're going to get 20 that's two, 0% off your entire order, 20% off your entire order.

0 (27m 51s):
And you want to use code fire at checkout. So Organifi, which is Organifi.com/fire. You get 20% off your entire order when you use code fire at checkout. So Brian nation support me and entrepreneurs on fire by supporting this great company, Organifi support yourself by putting the right foods into your body, the right nutrients, the right minerals, organifi.com/fire. Get 20% off, buy some for yourself, buy some for your friends and family. Just have them just have it show up at their door, make them use it they'll feel bad if they don't, then there'll be shocked and they'll become converts. So Mae give us one takeaway that you want to make sure Fire Nation walks away with, from everything that we talked about.

0 (28m 36s):
And then we'll say goodbye.

1 (28m 37s):
Each of your listeners are probably on some massive missions themselves and hoping to make incredible impact in the world that without our health, that becomes second place. So in order to maximize your impact, your reason for being on this planet, ensure that you are focusing on your health, recognizing that right now, today, all of that success that you can imagine are working towards much of it might be available now. So those two little nuggets focus on your health and recognize the opportunities in today. And you're in such good hands with John. Thank you for the time today. I really appreciated the conversation,

0 (29m 16s):
Fire Nation. You're the average of the five people you spend the most time with. You've been hanging out with MS and JLD today. So keep up that heat and head over to EOFire and type Mae, M A E in the search bar. The show notes page will pop up with everything we talked about, and of course Organifi.com/fire. Get 20% off. Don't wait, don't hesitate. Go. Just treat yourself with amazing health and Mae thank you for your truth, your knowledge, your value with Fire Nation today, for that we salute you and we'll catch you on the flip side. Thanks John. Hey, Fire Nation today's value bond content was brought to you by Mae and Organifi Fire Nation.

0 (29m 56s):
Are you ready to rock your very own podcast? Well, if so, check out our completely free podcasting course, right? Teach you how to create and launch your podcast for, for real free podcast course.com for free podcast course.com. I'll catch you there, or I'll catch you on the flippity. Flips Organifi specializes in creating delicious superfood blends, including my favorites, Organifi green juice powder by herbs and mushrooms. That literally help you adapt to the stress in your life. And today you can get 20% off your order, just visit organifi.com/fire that's Organifi.com/fire and use code fire at checkout for 20% off your order.

0 (30m 40s):
According to a survey over two thirds of Americans are planning to travel this summer. This means that airlines restaurants and more have been ramping up their hiring, who do they turn to ZipRecruiter ZipRecruiter as technology finds qualified candidates for your job, and you can easily invite your top choices to apply. And right now you can try ZipRecruiter for free at ziprecruiter.com/fire.