Through an obsession to learn the intricacies of social media marketing, Manuel has built his own businesses, helped other scale theirs, and has a hugely successful course on Facebook marketing.
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3 Value Bombs
1) Sometimes, the content – the information that each one of us has in our minds – is so valuable to most people out there. You just have to structure it.
2) You have to work on understanding who your audience is, positioning a message over and over in front of them, and getting that message across consistently.
3) If you’re talking to the right people, you’re going to win the game.
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Today’s Audio MASTERCLASS: A Facebook Ads Masterclass with Manuel Suarez
[01:23] – Manuel shares something about himself that most people don’t know
[05:07] – A quick look at what this audio masterclass will cover…
- In 1 single word: Traffic.
- Over the last 5 years, Manuel has been able to generate over 150 million dollars in product sales. That’s why he is a specialist in traffic.
[05:35] – The Facebook opportunity
- We’re not trying to find out if Facebook is going to win the game in the social media niche market. That game has already been won.
- There are lots of big companies spending billions of dollars on TV commercials.
[07:56] – 93% of Facebook advertisers are failing. Why is that?
- People who claim that Facebook advertising fails – it’s not because Facebook failed. It’s because they failed.
- Facebook has added buttons to make it simpler to be able to run certain types of advertisments.
- On the Facebook advertising platform, you have to work on understanding who your audience is, positioning a message over and over in front of them, and getting that message across consistently.
- The Rule of 7: In order for people to trust you and give you money, they have to see you at least 7 times.
- The reason people fail in Facebook advertising is because they give up too early. They don’t continue to put up a consistent message in front of their target over and over, and they don’t learn the platform.
[11:27] – What is a present day Facebook strategy that Manuel teaches and wants to make sure that Fire Nation knows about?
- Provide value first – do not sell as a company or agency.
- You must position yourself as an individual or a brand that really truly cares about helping and providing value to other people – for their brand and for their knowledge.
[14:28] – Why boosting is the devil.
- This is something Facebook put in place so they can make more money.
[17:03] – The Facebook business manager has expanded
- These programs used to be accessible only to big companies, media organizations, advertising companies.
[19:31] – Manuel talks about what he has going on with Facebook masters.
- He has developed a series of mini courses that are going to help anybody get from being a beginner to understanding the basics and being able to run ads for their business.
[22:39] – The ease of content creation in 2018
- Those who are only selling products are going to disappear; those who are building brands – those people are the ones who are going to win the game.
- Branding means creating content. It becomes easier and easier along the way.
- Sometimes, the content – the information that each one of us has in our minds – is so valuable to most people out there. You just have to structure it.
[27:22] – The most important factor: Audience discovery.
- The best audiences – the ones that are really interested in your product – respond to your messages no matter how bad your videos or images are. If you’re talking to the right people, you’re going to win the game.
- The cost of your advertising is an indicator of the level of acceptance by your audience.
[32:45] – Facebook messenger marketing
- 55% of every single minute spent on a smart phone is being spent on social media.
- Think of Messenger marketing as email marketing on steroids.
- If you’re in business and you’re not putting attention into this incredible tsunami of Messenger marketing, you’re leaving an incredible amount of money on the table.
- Manuel thinks Messenger marketing is going to be the biggest platform to capture an audience in the world.
- If you feel that Facebook advertising is not your thing, then realize this: business is your thing. Facebook is business.
- There will be a mini-course there that will give you the basics of targeting.
[41:10] – Manuel’s parting piece of guidance
- Ride the wave, because this wave is going on and nobody is going to stop it.
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