Mark Lack is the Founder and CEO of The Peak Performance Club. In addition, he is the author of the book SHORTEN THE GAP, which is endorsed by some of the top experts in the personal development industry.
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Success Quote
- “Constant and never-ending improvement.” – Unknown
Business Failure
- Mark shares a POWERFUL failure that, if avoided, could save you a TON of time, energy, and effort!
Entrepreneurial AH-HA Moment
- Mark’s AH-HA moment came when he realized the power of investing in yourself.
Current Business
- Peak Performance Club is cranking out incredible value for its followers, and Mark can’t wait for for an amazing 2014!
Mark’s answer to the $500 question
I would identify a problem that people are having and create 3 solutions to the problem. Then, I would create a lead magnet to get opt-in’s to build my list. My lead magnet would be a video describing my high value product, which I’d offer for free for a limited time – (in exchange for people’s name and email).
I would then go to LeadPages.net and invest $67 towards a one-month, unlimited access membership to test ads and conversion pages on Facebook.
Next, I would use $50 a day to promote targeted Facebook ads, and as I built my list, I would continue to offer high value content at little to no cost, with the end result ultimately being to sell people on a killer product or service that will offer a major benefit or solution to a problem their currently having.
And with my remaining $83 I would get a Spanish Latte at Urth Café in Santa Monica and donate the rest to educational charity.
Small Business Resource
- Google!
Best Business Books
- Shorten The Gap by Mark Lack
- Having It All by John Assaraf
- Think and Grow Rich by Napoleon Hill
Interview Links
- The Peak Performance Club (Sorry! This link was active when this episode was first published in 2014. This site is no longer available.)
Sponsors
- IndieGoGo: The largest global crowdfunding platform, empowering people around the world to raise funds for any idea.Visit Fire.Indiegogo.com for a 25% discount on fees.
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Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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