Dr. Martha Faraday is a scientist, holistic equine nutritionist, and nonprofit founder using evidence and intuition to heal “unfixable” horses, redefine what is possible, and call entrepreneurs to service.
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Guest Resources
Brother Bear Equine Foundation – Martha’s nonprofit focused on rescuing and restoring horses that have experienced severe abuse, neglect, and suffering.
Four Oaks Equine – Martha Faraday’s Website. Connect with Martha and learn more about her work.
Brother Bear Equine Foundation Facebook Page – Follow the foundation on Facebook.
Brother Bear Equine Foundation Private Facebook Group – Join the foundation on Facebook.
Four Oaks Equine Nutrition – Check out Four Oaks Equine Nutrition on Facebook.
Brother Bear Equine Foundation Instagram – Follow the foundation on Instagram.
Brother Bear Equine Foundation YouTube – Subscribe to Brother Bear Foundation channel.
Brother Bear Equine Foundation – Follow Brother Bear on TikTok.
Martha’s Email – Reach out to Martha.
3 Value Bombs
1. Silence can be powerful, you don’t have to engage every argument or defend yourself.
2. Entrepreneurs can create change by using their skills, influence, relationships, and resources.
3. Start with what matters most to you, take action instead of waiting for the perfect time.
Sponsors
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Fitnexa: If better sleep is a priority for you, Fitnexa helps you create the environment and routine to make it happen. Visit Fitnexa.com and use code EOFIRE10 to save $10 on SomniPods 3 today!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
[01:06] – What do you believe about becoming successful that most people disagree with?
- Martha says silence can be a powerful tool when you give yourself permission not to respond.
- Humans are hardwired to explain and defend themselves as an ancient survival strategy.
- Social media has changed the nature of community, making some arguments less meaningful and productive.
- Martha learned through building her equine business that some people are committed to arguing rather than becoming clients, customers, or supporters.
- Her advice: recognize those interactions quickly, detach, and move on.
[03:15] – When did you first start thinking about using your success to create an impact beyond your business?
- Martha traces the beginning of her nonprofit work to the death of a horse named Brother Bear.
- Brother Bear starved to death despite being surrounded by grass because untreated dental problems prevented him from eating.
- Martha describes his death as preventable and says the experience permanently changed her.
- The Brother Bear Equine Foundation was created from her grief and determination to prevent other animals from suffering similarly.
- She began bringing together people who wanted to help rescue horses that had been abused, neglected, and considered beyond saving.
[05:27] – Why are entrepreneurs especially positioned to make a difference?
- Martha identifies apathy as a major force allowing abuse and neglect to continue.
- Entrepreneurs are naturally action-oriented and accustomed to envisioning change and making it happen.
- Entrepreneurs have credibility and can use their voices to attract attention and inspire commitment.
- Their behavior can serve as a powerful example for others.
- Entrepreneurs also understand how to tolerate fear and take action despite anxiety.
- They have additional resources—including capital, relationships, expertise, and audiences, that can help accelerate change.
[10:20] – A timeout to thank our sponsors.
- Fitnexa: If better sleep is a priority for you, Fitnexa helps you create the environment and routine to make it happen. Visit Fitnexa.com and use code EOFIRE10 to save $10 on SomniPods 3 today!
- HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
[12:13] – Why horses, and why has rescuing horses others consider beyond saving become such an important part of your life?
- Martha recalls meeting a horse for the first time at age four in Washington, DC, and developing a lifelong love of horses.
- In her 50s, she created a business intended to help horse owners keep their horses healthy.
- That original business model failed because people were reluctant to pay for prevention.
- Her clients became people with desperate, complicated cases involving sick, injured, or dying horses.
- About 30% of the cases she works with involve animals that have been recommended for euthanasia.
- She developed a national reputation for helping horses considered impossible to save.
- Brother Bear’s death motivated her to ensure that his loss would lead to other horses being saved.
- In the two years following the nonprofit’s creation, the organization had saved 61 horses.
[15:00] – How can you turn people’s desire to help into meaningful, actual participation?
- Martha says people often don’t help because they underestimate the value of what they have to offer.
- Simply acknowledging that someone or something is suffering is already a form of participation.
- Refusing to look away removes anonymity and gives visibility to those who are suffering.
- Speaking up can give a voice to beings who are otherwise powerless or unable to advocate for themselves.
- Financial support doesn’t require large amounts of money; many of Martha’s donors give between $5 and $50.
- She illustrates the potential power of small contributions by imagining what would happen if millions of animal lovers each contributed $5.
- When many people participate, the burden on each individual can remain small while the collective impact becomes significant.
[18:09] – Why shouldn’t people wait until they’ve “made it” financially before giving back?
- Martha says waiting to become wealthy can prevent people from taking meaningful action today.
- She says even small donations can directly contribute to saving a horse.
- Small contributions can be combined to fund significant rescue work.
- She believes postponing action can leave people feeling disempowered.
- Her message is direct: don’t wait, the right time to act is now.
[19:41] – Where should successful entrepreneurs start if they want to give back but haven’t found the right cause or role?
- Martha’s answer: Start with what haunts you.
- Identify the issue that keeps you awake at night rather than beginning with a strategic business plan.
- A deeply personal connection to a cause can sustain you through difficult periods.
- She encourages entrepreneurs to apply their existing skills, resources, relationships, and influence to the issue they care about.
- She describes this as “the work of the heart,” not simply another business plan.
- Her repeated call to action is to start now—today.
[21:14] – Call to Action
- Brother Bear Equine Foundation – Martha’s nonprofit focused on rescuing and restoring horses that have experienced severe abuse, neglect, and suffering.
- Four Oaks Equine – Martha Faraday’s Website. Connect with Martha and learn more about her work.
- Four Oaks Equine Nutrition – Check out Four Oaks Equine Nutrition on Facebook.
[23:02] – Thank you to our Sponsor!
- HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Killer Resources!
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