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Differentiate Your Personal and Professional Brand in a Saturated Marketplace with Mary Southern: An EOFire Classic from 2022

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Mary Southern is founder of Resume Assassin, an entrepreneur and resume writer helping clients land high-paying jobs and win premium clients at top companies.

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Guest Resource

Resume Assassin – Download your free guide: How to write a resume to win 7- and 8-figure clients!

Book a Call with Mary – Set up a 15 minute call with Mary!

Mary’s LinkedIn – Connect with Mary on LinkedIn.

3 Value Bombs

1. As an entrepreneur, a resume can be a marketing tool to build your brand, win clients, and reach your goals.

2. Satisfy clients by making them feel valued and helping them achieve their goals with the right tools.

3. Strong customer relationships, value, and a smooth journey turn customers into advocates and build brand awareness cost effectively.

Sponsors

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

ThriveTime Show: Is your business stuck? Join Eric Trump & Clay Clark’s life-changing business conference November 5th & 6th in Tulsa, Oklahoma! ThriveTimeShow.com/eofire!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Differentiate Your Personal and Professional Brand in a Saturated Marketplace

[1:13] – Mary shares something that she believes about becoming successful that most people disagree with.

  • A large part of an entrepreneur’s success stems from one decision or one relationship.
  • The distance from where people are and where they want to be is often a lot smaller than we think. We are one decision away from closing that gap.

[2:38] – How can entrepreneurs create a brand that stands out in a saturated marketplace?

  • You have a skill that you can get really good at, or a passion that can bring significant value to a lot of people. You just need to find it.
  • One thing that’s important to think about no matter what stage your business is in, is how you can best appeal to your prospective clients?
  • Satisfy your clients by making them feel important and proud of their achievements; equip them with tools to land their dream jobs

[5:58] – How can a one-woman service-based company gain traction in today’s world?

  • Running a service-based business is so tough
  • After creating your brand, identity, and mission, it’s time to find your ideal customer.
  • Your brand means nothing if you can’t find customers and/or can’t satisfy your customer’s needs.
  • First way to help your business gain traction is to create customers who are brand ambassadors and advocates.
  • Secondly, it’s important to build a really strong network and forge mutually beneficial partnerships.
  • Third way to gain traction is through a social or an environmental issue that you truly care about
  • Lastly, pricing will help your brand stand out.

[8:46] – From one customer to a diversified, thriving business.

  • The number one goal is to create an authentic customer experience. Under promise and over deliver.
  • Quality and consistency is important.
  • Put a lot of time and energy into one platform that truly works for you and your business.

[12:49] – A timeout to thank our sponsors!

[14:53] – Top strategies to get new business.

  • Write individual resumes for each member of the team

[17:18] – A unique strategy that we can use to market our business.

  • As an entrepreneur, you’re going against incredibly talented individuals.
  • Create a brand or a story that highlights your unique value through your achievements and impact.

[19:45] – The reason why a personal brand is important

  • As a small business, brand awareness and recognition can take time to build.
  • Connecting with your customers, taking care of them, driving true value, streamlining their journey, and building customers as advocates is the best and most cost-effective way to build brand awareness.

[20:39] – Mary’s key take away and call to action.

  • As an entrepreneur, a resume can serve as a marketing tool to strengthen your brand, win customers, land a board position, or help achieve your goals.
  • Resume Assassin – Download your free guide: How to write a resume to win 7- and 8-figure clients!

[23:43] – Thank you to our Sponsors!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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