Matt & Lacey Roznovsky are the co-founders of Link’n Lights, creating innovative modular outdoor lighting systems that make professional-quality installations simple, customizable, and accessible for everyone.

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Guest Resources

Link’n Lights – Check out Matt and Lacey website. Shop the lighting systems, explore installation ideas.

Link’n Lights Instagram – Connect with Matt and Lacey on Instagram.

Link’n Lights Facebook – Connect with Matt and Lacey on Facebook.

Lacey’s LinkedIn – Reach out to Matt and Lacey with questions, feedback, and ideas as they continue growing the business.

3 Value Bombs

1. Innovation starts by solving everyday problems with simple, customer-focused solutions.

2. Successful entrepreneurs embrace failure and learn from every setback.

3. Customer feedback drives innovation and helps businesses deliver greater value.

Sponsors

Hotworx: The #1 boutique fitness franchise with 850 plus locations! With recurring membership revenue, a low-labor, high-tech model, and a proven franchise system, entrepreneurs gain a scalable business built for growth. Visit Hotworx.net/franchising to learn more!

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Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Building a Brighter Business: How Innovation Turned Everyday Outdoor String Lighting Into a Creative Movement

[1:15] – Matt shares something he believes about becoming successful that most people disagree with.

• He explains that successful entrepreneurs don’t avoid failure; they simply aren’t afraid of it.
• Big dreams naturally attract rejection and setbacks.
• Discipline, faith, and the willingness to keep showing up separate long-term winners from everyone else.

[2:40] – Lacey talks about what inspired the creation of Link N Lights, and what opportunity did she see in the outdoor lighting market.

• Decorating a tree for Christmas exposed the limitations of traditional string lights.
• She envisioned a modular system that allows new light strands to connect from any socket instead of only end-to-end.
• The result is a customizable lighting system that’s easier to install on trees, rooflines, windows, and countless other applications.

[6:06] – Matt tells why simplifying the customer experience unlock more creativity.

• Removing complexity allows homeowners and businesses to focus on design instead of difficult installation.
• Great products should empower users without requiring specialized skills.
• By changing how people think about string lights, Link N Lights opens up endless creative possibilities.

[8:01] – Matt talks about their biggest lessons in turning an idea into a scalable consumer brand.

• Building a great product is only the beginning.
• Success also requires trust, reliable manufacturing, excellent customer support, and continual refinement.
• Sustainable growth comes from maintaining quality while delivering an outstanding customer experience.

[9:18] – A timeout to thank our sponsors.

[12:43] – Lacey talks about how customer feedback influenced their product development and innovation.

• Customer experiences have become one of the company’s greatest sources of innovation.
• Feedback from installers and industry experts validated the product while inspiring improvements.
• Continuous refinement ensures the product keeps solving real-world installation challenges.

[14:07] – Matt and Lacey shares their favorite customer-inspired innovation.

• Lacey discusses adding a rubber gasket to improve weather resistance in freezing climates.
• Matt highlights redesigning the light globe with a flatter profile to create a more modern, premium appearance.
• Small refinements based on customer input can significantly improve the overall product.

[15:27] – Matt talks about how they compete on value without racing to the lowest price.

• The company prioritizes exceptional value through thoughtful engineering, attractive design, and affordability.
• Customer satisfaction always outweighs competing solely on price.
• Long-term success comes from delivering quality rather than winning the race to the bottom.

[16:37] – Lacey gives advice to entrepreneurs who want to reinvent an everyday product.

• Don’t assume mature industries can’t be disrupted.
• Start by understanding customer frustrations instead of chasing flashy technology.
• Simpler, more enjoyable solutions often create greater value than adding more features.

[17:50] – Matt talks about their most effective marketing strategy.

• Education has proven more valuable than traditional advertising.
• Since the product introduces an entirely new way of installing lights, teaching customers how it works is essential.
• Once customers understand the possibilities, the value becomes immediately apparent.

[19:41] – Lacey gives their key take away when turning a simple idea into a scalable business.

• Innovation isn’t about making products more complicated; it’s about making them better.
• Every decision should begin with the customer.
• Saving time, reducing frustration, and helping customers create something they’re proud of drives lasting success.

[20:17] – Call to action.

• Link’n Lights – Check out Matt and Lacey website. Shop the lighting systems, explore installation ideas
• Link’n Lights Instagram – Connect with Matt and Lacey on Instagram.
• Link’n Lights Facebook – Connect with Matt and Lacey on Facebook.
• Lacey’s LinkedIn – Reach out to Matt and Lacey with questions, feedback, and ideas as they continue growing the business.

[21:34] – Thank you to our Sponsors!

• Hotworx: The #1 boutique fitness franchise with 850 plus locations! With recurring membership revenue, a low-labor, high-tech model, and a proven franchise system, entrepreneurs gain a scalable business built for growth. Visit Hotworx.net/franchising to learn more!
• HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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