Matthew Kepnes has been traveling the world since 2006. In 2008, he launched his site NomadicMatt.com to help others travel better, cheaper, and smarter. Matt is a NYT bestselling author.

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Guest Resources

How to Travel the World with a $75 a Day – Learn how to travel more for less with the book the BBC called “the bible of budget travel”.

Nomadic Matt – Check out Matt’s website.

Matt’s Instagram – Follow Matt on Instagram.

3 Value Bombs

1) It’s a struggle these days to gain traction in Google and you can’t rely on it anymore.

2) Most creators stick to their niche. But, you have to find new audience and the best way to find them is to go outside your niche and find other fields .

3) AI can’t tell you the reason for travel changes and it can’t replicate the human experience because travel is a personal experience. AI in travel is still in process.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Make Money in Travel

[1:21]– Matt shares something that he believes about becoming successful that most people disagree with.

Luck plays a bigger role in success. Most people talk about hard work and determination but being there in the right time plays a big role.

[2:38] – Matt talks about how the travel creator world has changed over the last few years.

There are so many people who wants to be famous by roaming the world post Covid. The landscape today is changing because its mostly how to connect with the audience in person through high touch events rather than brand deals and affiliations.

[3:31] – Matt gives an example of what a real event opportunity looks like.

People run group tours, some are following an influencer hosting a trip to Morocco. You go with that influencer and have 12 people with you. He found it successful and easier to organize than a big people on tour.
You will charge a nominal fee for people to sign up and at the back end you can affiliate and get people’s email to increase affiliate sales in the future months

[5:27] – Matt talks about how to find an audience with new Google’s change.

It’s a struggle these days to gain traction in Google and he thinks you can’t rely on it anymore as a way to gain traction to your website. You have to think of it as how you do social but its not a steady flow of traffic, sometimes you are on top and sometime you are not.

[6:47] – Matt talks about the rise of AI and if it will change how travel creators create.

It’s a work in process if AI will change the travel world.
Travel changes so much that its data set from vlogs that are no longer updated isn’t going to be good for you because the information can be wrong because its relying on other people’s recent trips. AI can’t tell you the reason and can’t replicate the human experience because travel is a personal experience.

9:5 – A timeout to thank our sponsors.

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[11:50] – Matt talks about the 4 best ways to diversify your revenue stream.

They use to rely on affiliates, ads and Google but that is not the case anymore.
Its best to think of the in-person event, especially post Covid. It can be hosting local events with people in your community or events in your In-person tours. It is a lot of work to put together but you will make a revenue with 10-15 people.
Give topics on webinars that are the interest of the attendees. The more general the webinar, the more people will come.
Pinpoint every travellers experience for example, how to find a cheap flight , utilize your miles or credit card spending on money and food.

[14:38] – Matt shares his experience of an In person tour

He did it after Covid. He went on tour to Thailand, Mexico, Morocco , Jordan and Europe. He tried to stick to places the he know pretty well so that way he knows where to stay and take his travellers to eat and navigate around and people that he has relations.

[17:19] – Matt shares his #1 tip to get heard above the noise.

Most creators stick to their niche. But, you have to find new audience and the best way to find them is to go outside your niche and find other fields .
He talks about budget travel so he goes to finance conferences, finance vloggers and finance podcasts, entrepreneur podcast and lifestyle podcast to give general travel advise.
Find topics and areas that are related to your field of expertise and go there.

[19:30] – Matt talks about his book “How to Travel the World with a $75 a Day”

Travel changes. This is a book that helps people travel on a budget.
The book helps you think and strategize like a pro. It is 20 years of travel in one place.

[20:54] – Call to action.

How to Travel the World with a $75 a Day – Learn how to travel more for less with the book the BBC called “the bible of budget travel”.
Nomadic Matt – Check out Matt’s website.
Matt’s Instagram – Follow Matt on Instagram.

[22:43] – Thank you to our Sponsors!

Shopify: If you want to see less carts being abandoned, it’s time for you to head over to Shopify! Sign up for your $1-per-month trial and start selling today at Shopify.com/onfire!
NetSuite: Over 41,000 businesses have future-proofed their business with NetSuite, by Oracle – THE number one cloud E.R.P. Download the CFO’s Guide to AI and Machine Learning for free at NetSuite.com/fire!

Killer Resources!

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3) Podcasters’ Paradise: The #1 podcasting community in the world!