Matt Paulson is the founder and CEO at MarketBeat. He is the author of Email Marketing Demystified.
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Guest Resource
3 Value Bombs
1) The goal for your ESPs is to show that people actually want your email and they will put your emails in the inbox, not in the spam folder.
2) In terms of who can get your message to the inbox, it’s more about you and what type of email you’re sending and who’s sending it for you. Your reputation will be your reputation. You can do that in any ESP.
3) Most people don’t send enough email. If you have a list, you should be emailing once a week at a minimum. For a highly-engaged list, you can send as much as once every day.
Sponsors
HubSpot: With HubSpot’s customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot’s customer platform can help you grow your business!
Shopify: From their all-in-one ecommerce platform, to their in-person POS system, Shopify helps you sell from everywhere! Sign up for a $1-per-month trial period at Shopify.com/onfire!
BuckedUp: Do you feel tired often, have low energy, or struggle with focus throughout the day? Then check out BuckedUp’s Rut Testosterone Booster! They’re currently doing a Buy One Get One Free offer that is not available on the website. Claim it today by texting “FireNation” to 312345, or go to GetRut.com/fire!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: The New Rules of Email Marketing
[1:29] – Matt shares something that he believes about becoming successful that most people disagree with.
- People that are successful make money in one place.
[2:44] – The new rules of email marketing in 2024.
- We are going to see a sea change. There will be new rules in place that will make it harder for people to get their messages in the inbox.
- There will be tighter spam threshold. People will now be allowed to unsubscribe with one click.
[4:25] – Best practices in emails.
- Email your most active people more often and your least active people less often.
- Clean up your email list and get inactive people off your list.
- Get people interact with your mail. Do anything you can do to get people engaged in your email.
- The goal for your ESPs is to show that people actually want your email and they will put your emails in the inbox, not in the spam folder.
[7:00] – Is one email service provider being better than the other.
- Pick an ESP based on the features that they have.
- In terms of who can get your message to the inbox, it’s more about you and what type of email you’re sending and who’s sending it for you. Your reputation will be your reputation. You can do that in any ESP.
[8:43] – A timeout to thank our sponsors!
- HubSpot: With HubSpot’s customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot’s customer platform can help you grow your business!
- BuckedUp: Do you feel tired often, have low energy, or struggle with focus throughout the day? Then check out BuckedUp’s Rut Testosterone Booster! They’re currently doing a Buy One Get One Free offer that is not available on the website. Claim it today by texting “FireNation” to 312345, or go to GetRut.com/fire!
- Shopify: From their all-in-one ecommerce platform, to their in-person POS system, Shopify helps you sell from everywhere! Sign up for a $1-per-month trial period at Shopify.com/onfire!
[11:55] – Making more money with the email list.
- Many people are afraid to send sales email to their list, because it may upset the people and get them to unsubscribe. Unsubscribe is a natural part of life. Do not be afraid of it.
- Send a sales email for every content email you send. Most people will only read one out of five email you send them.
- Once you land on a thing that works, don’t be afraid to send it multiple times on different variations.
[14:55] – A ninja tactic on getting people engaged in your email.
- When somebody clicks on a link in your email, that’s when you’ll send another email.
- Triggered emails are triggered based on clicks and opens on your email.
[17:09] – Can most ESPs provide triggered email access?
- When you setup a new email campaign, you’re looking at a section for marketing automation. Setup an automation if somebody clicks an email or opens an email, the ESP will send another email to the person.
[18:08] – Matt talks about Email Marketing Demystified.
- Email Marketing Demystified is the nuts and bolts of how to launch an email marketing program.
[19:35] – Matt’s key take away and call to action.
- Most people don’t send enough email. If you have a list, you should be emailing once a week at a minimum. For a highly-engaged list, you can send as much as once every day.
[21:09] – Thank you to our Sponsors!
- HubSpot: With HubSpot’s customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot’s customer platform can help you grow your business!
- Shopify: From their all-in-one ecommerce platform, to their in-person POS system, Shopify helps you sell from everywhere! Sign up for a $1-per-month trial period at Shopify.com/onfire!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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