Michael Chernow, Founder and CEO of Kreatures Of Habit is a Cereal Entrepreneur and wellness expert. Chernow launched his first business in 2010 and has been building business for the last 15 years.
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Guest Resources
Kreatures of Habit – Check out Michael’s website. Join the ownership journey and invest.
Michael Chernow Instagram – Follow Michael on Instagram.
Michael Chernow LinkedIn – Connect to Michael on LinkedIn.
3 Value Bombs
1. Balance is Possible: Even as a driven entrepreneur, you can craft a work-life balance that brings joy and success.
2. Community Wins: Scaling the unscalable—like calling customers and replying to emails—builds real loyalty and lasting growth.
3. The 3 Cs: Commitment, Confidence, and Courage are the keys to thriving in life and business.
Sponsors
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Shopify: If you want to see less carts being abandoned, it’s time for you to head over to Shopify! Sign up for your $1-per-month trial and start selling today at Shopify.com/onfire!
Wix: Ready to create your own website? Go to Wix.com to start building your website today!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Growing a Business with Community
[1:01] – Michael shares something that he believes about becoming successful that most people disagree with.
- You can have work-life balance and still crush it as an entrepreneur. Learn to create boundaries and delegate. Value family time as deeply as business success.
[4:11] – Michael talks about why community is your business’s secret weapon.
- Regular customers are “diamonds” who sustain you during tough times.
- He dedicates 3 hours, 3x a week to personally call customers.
- He writes weekly emails and personally replies to hundreds of his customers.
[7:30] – Michael talks about what he does to stay engaged with his community.
- Exclusive video content posted to a private Facebook group.
- Early access and perks for community members.
- Inspired by Gary Vee to “scale the unscalable”.
[9:51] – A timeout to thank our sponsors!
- Wix: Ready to create your own website? Go to Wix.com to start building your website today!
- Shopify: If you want to see less carts being abandoned, it’s time for you to head over to Shopify! Sign up for your $1-per-month trial and start selling today at Shopify.com/onfire!
[13:14] – Michael talks about the 3 Cs of Life and Business.
- Commitment: Stay the course when others quit.
- Confidence: Comes from consistent effort.
- Courage: The ultimate risk-taker trait that sets entrepreneurs apart.
[17:06] – Michael talks about his crowd funding campaign for Kreatures of Habit.
- Launching on July 15.
- First time inviting customers and fans to become actual owners.
- Great perks for early investors.
[20:03] – Call to action.
- Kreatures of Habit – Check out Michael’s website. Join the ownership journey and invest.
- Michael Chernow Instagram – Follow Michael on Instagram.
- Michael Chernow LinkedIn – Connect to Michael on LinkedIn.
[20:43] – Michael gives his final takeaway:
- Community is king, think outside the box and scale the unscalable.
- Word of mouth is the hardest but most effective marketing.
- Personally connecting with customers is unforgettable and impactful.
[22:27] – Thank you to our Sponsor!
- Shopify: If you want to see less carts being abandoned, it’s time for you to head over to Shopify! Sign up for your $1-per-month trial and start selling today at Shopify.com/onfire!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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