Michael Leung is the Founder and CEO of The Flo Group in Calgary. He redefined how people experience sound with FLO – TruBalance 2.0, an innovative, inclusive, and affordable alternative to hearing aids.

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Guest Resources

Flo Website – Visit the website to explore product details, testimonials, and global shipping.

The Flo Group Instagram – Follow the Flo Group on Instagram.

3 Value Bombs

1. Real disruption comes from solving accessibility and affordability problems, not incremental improvements.

2. Open-ear bone conduction technology can dramatically improve quality of life without the downsides of traditional hearing aids.

3. Momentum matters; sustained success requires continuous innovation, feedback, and iteration.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Disrupting an Industry: The Affordable, Tech-Forward Alternative to Hearing Aid

[1:11] – Michael shares something he believes about becoming successful that most people disagree with.

Success requires keeping momentum; not getting comfortable.
Creativity and forward motion must continue even after “making it”.
Consistent effort keeps you relevant and competitive.

[2:28] – Michael talks about the origin spark behind creating Flo Group.

Personal experience with vision loss sparked deeper empathy for sensory loss.
Exposure to seniors with accessibility challenges highlighted unmet needs.
Desire to build a socially impactful business with long-term sustainability.

[5:52] – Michael talks about what inspired the development of Flo: True Balance and True Blue.

Conversations with seniors struggling with hearing loss and isolation.
High cost and discomfort of traditional hearing aids.
Need for an affordable, accessible alternative anyone could use.

[7:43] – Michael shares how his product differentiate itself from traditional hearing aids.

Open-ear, bone conduction design; nothing inside the ear.
Sound travels through cheekbones directly to the inner ear.
Rechargeable, Bluetooth-enabled, hands-free, and harder to lose.

[9:04] – Michael tells why amplification is the game-changing feature in his device.

Built-in amplification allows social interaction, not just audio playback.
Hybrid headphone and assistive hearing device.
Non-medical, over-the-counter accessibility.

[10:15] – A timeout to thank our sponsors.

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[12:45] – Michael talks about the ideal customer and what market he is serving.

Seniors, veterans, labor workers, children with special needs.
People with tinnitus, dementia, Parkinson’s, Meniere’s.
Anyone with hearing loss who can’t or won’t use hearing aids.

[15:45] – Michael tells how the open-ear design help people with tinnitus.

Allows natural ambient sound to enter.
Bone conduction neutralizes internal ringing.
Reduces mental stress and constant auditory fatigue.

[17:07] – Michael talks about the benefits that go beyond hearing improvement.

Increased confidence, participation, and engagement.
Reduced isolation and improved morale.
Easier communication with family and caregivers.

[18:40] – Michael talks about features that make the product especially senior-friendly.

Simple button design.
One-hour charge with 8–10 hours of use.
Noise reduction chip and dual volume control.
Environmental mode and indoor/outdoor adaptation.

[19:36] – Michael talks about the milestones and achievements that stand out.

Featured on 30+ podcasts.
Legacy Makers documentary appearance.
Magazine features and global exposure.
Applications underway for Dragon’s Den.

[21:17] – Michael talks about his future goals for growth and impact.

Continuous iteration based on customer feedback.
Development of Flow 3.0.
Expanding global accessibility.
Staying relevant through innovation and trust.

[23:39] – Call to action.

Flo Website – Visit the website to explore product details, testimonials, and global shipping.
The Flo Group Instagram – Follow the Flo Group on Instagram.

[23:58] – Thank you to our Sponsors!

Cape: A privacy-first mobile carrier, built from the ground up with security as the priority. If you care about protecting your digital life without giving up your smartphone, Cape makes that possible. Visit Cape.co/fire and use code FIRE for 33% off cape for 6 months today!
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!