Our returning champion, Michael, is the host of the wildly popular podcast The Solopreneur Hour, where he does deep dive interviews with entrepreneurs, athletes, actors, comedians, and influencers 3 times per week.
- Audible – Get a FREE Audiobook & 30-Day Trial if you’re not currently a member!
- Connect with Michael on Beginner Audiophile, Solopreneur Hour, and Art of the Interview
3 Key Points:
- If you’re offered something, say yes to it, and just learn to do it later.
- Growth starts outside of your comfort zone.
- Whatever you’re doing, do it well.
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Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [05:03] – JLD and Michael talk about the power of niche podcasting
- 06:09 – Michael doesn’t think that his new podcast, the Beginner Audiophile, will be hard to bring to a 6-figure income
- [06:34] – Michael was in high-end stereo listening
- [07:34] – He checked for podcasts about stereo and audio but didn’t find a single resource
- 08:36 – He launched the Beginner Audiophile and did the branding and marketing ahead of time
- [10:00] – Michael now gets roughly 3,000 downloads per show
- [10:18] – The important part when it comes to monetizing podcasts is knowing what the lifetime customer value is of the company advertising on your show
- [10:30] – Michael talks about Cambridge Audio’s ad on his podcast
- [12:05] – The lifetime value of your listener is key
- 13:24 – JLD talks about his new podcast, Memoir
- [14:48] – For Michael, it’s a terrible idea to just think about starting a podcast for monetization
- 20:10 – JLD talks about Aaron Mahnke’s Lore, and how it gave him the idea for Memoir
- [25:31] – Michael decided to do an elite mastermind
- 26:48 – One of JLD’s biggest financial risks was hiring Lewis Howes as a mentor for 6 months when the show didn’t have much income yet
- [28:08] – It turns out, working with Lewis helped John launch Podcasters’ Paradise quicker
- [28:24] – JLD talks about his guests’ breakthrough moments and how a lot of them happened when they had a baby
- [30:42] – Put yourself in a zone of discomfort to help get you to the next level
- [31:51] – The way people consume content is not going to change
- 38:44 – Connect with Michael on Beginner Audiophile, Solopreneur Hour, and Art of the Interview
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3) Free Podcast Course: Create, Grow and monetize YOUR Podcast!