Mike & Izabela Russell are the founders of Music Radio Creative, serve the global market with exceptional audio production services. Esteemed experts in podcasting and branding, they’ve grown their business across 150+ countries.

Apple | Spotify | iHeart

Guest Resources

Music Radio Creative Website – Largest Professional Voice Over Agency In The World.

Audio Unicorn – Check out Izabela’s Podcast on Spotify.

Mike’s Youtube Channel – Subscribe to Mike’s YouTube channel.

3 Value Bombs

1) Everything starts with passion in every industry.

2) Attention to detail is incredibly important.

3) If you do a lot of little things, you can never do anything big.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The Key to Sound Success

[1:36] – Mike shares what drew him initially into the world of audio production.

It started with his passion. He dedicated himself to study the craft and become more inspired through time.

[3:36] – Izabela adds what are the changes in the audio production industry and how she adapted to those changes

Attention to detail is incredibly important because in this industry, small details are overlooked
AI played a huge part in the changes over the last 2 years. It took the industry into a different space and made it more approachable to regular people.
It is continuously changing and evolving.

[7:19] – Mike was asked why and how he integrated AI into Music Radio Creative’s audio production services.

Be on the pulse of change to keep up.
AI is the most logical step to get into the business and if you will not take that step, you will be left behind.

[10:18] – A timeout to thank our sponsors!

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ThriveTime Show: Attend the world’s highest rated and most reviewed business growth workshop taught personally by Clay Clark & football great Tim Tebow at ThriveTimeShow.com/eofire!

[13:37] – Izabela talks about the biggest challenges she faced in scaling Music Radio Creative globally.

If AI settles, 80% of professionals in the industry will be gone.
There will be lesser opportunity for those people to grow in their craft because most projects will be taken by AI.

[15:10] – Izabela gave emphasis on ethical implications.

What are the ethical side effects, if there is copyrights for the artists.
Only a few companies will be able to dominate the industry.
How can business owners be certain that the use AI generated voice are commercially safe.

[18:06] – AI Tools

AI tools can help accelerate your skills and be creative.
You can’t perfect your craft if you do a lot of little things.

[22:03] – Mike was asked how AI technology transformed the landscape of voice overs and jingles.

The new technology creates products for free.
Anyone at home can be a creator.

[25:52] – Izabela shares her take away as the interview closes.

There are positive things to AI in the audio industry like the restoration of audio of incredible talents from years ago.
Put in mind the long term impact of AI and act responsibly.

[29:31] – Izabela mentions where to catch them.

Music Radio Creative Website – Largest Professional Voice Over Agency In The World.
Audio Unicorn – Checkout Izabela’s Podcast on Spotify.
Mike’s Youtube Channel – Subscribe to Mike’s YouTube channel

[30:31] – Thank you to our Sponsors!

HubSpot: HubSpot’s all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today!
ThriveTime Show: Attend the world’s highest rated and most reviewed business growth workshop taught personally by Clay Clark & football great Tim Tebow at ThriveTimeShow.com/eofire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!