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How to Build a 7-Figure SEO Business (From Scratch) with Nathan Gotch

Nathan Gotch is the founder of a 7-figure SEO company, Gotch SEO. His SEO expertise has been featured on Forbes, Entrepreneur, and Huffington Post.

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Guest Resources

GotchSEO.com – Learn how to become a top 1% SEO Expert!

Gotch SEO’s YouTube

3 Value Bombs

1) You can achieve better results by implementing systems and focusing on your strengths rather than trying to do everything yourself.

2) To build a service-based business, having a portfolio of results is crucial.

3) The key is to provide value, establish trust, and keep giving to build a thriving SEO business.

Sponsors

HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!

Belay: Get Belay’s Ultimate Guide to Working with a Virtual Assistant today! Just text FIRE to 55123 to get started!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Build a 7-Figure SEO Business (From Scratch) with Nathan Gotch

[1:12] – Nathan shares something he believes about becoming successful that most people disagree with.

  • Contrary to the belief that working hard is the only path to success, he has discovered that doing less in your business can lead you more to success.

[2:01] – How can you get clients when no one knows you?

  • To build a service-based business, having a portfolio of results is crucial.
  • Nathan created his websites to showcase his expertise and attract clients.
  • Once you have a portfolio, focus on acquisition channels.
  • SEO is effective for bringing in clients actively searching for your services.
  • It is essential to master one channel at a time before moving on to others.

[5:05] – Nathan shares his belief that the traditional way of closing new business does not work.

  • In many industries, including SEO, there is a tendency for everyone to follow the same approach without thinking outside the box.
  • Instead of immediately proposing a full-service engagement, he sells a front-end offer to attract clients.
  • This approach allows him to deliver value upfront and establish a commitment from the client, bypassing competition based on price.
  • It is not overly complicated, and you do not need to be a genius to do it.

[8:00] – A timeout to thank our sponsors!

  • HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!
  • Belay: Get Belay’s Ultimate Guide to Working with a Virtual Assistant today! Just text FIRE to 55123 to get started!

[11:17] – How can you get clients to come to you instead?

  • When Nathan started, he did not rely on outbound approaches to attract clients. Instead, he focused on organic marketing to bring people to him.
  • In the case of SEO, he ranked for specific keywords related to high-value cities like Santa Monica, Glendale, and Beverly Hills.
  • This became a significant source of leads for his business.
  • Additionally, he recommends leveraging YouTube if you are comfortable with video, as it can also be a powerful source of inbound leads.

[13:58] – How can you systemize your SEO so you can scale?

  • SEO can seem overwhelming with different approaches and theories, but it can be systemized for greater efficiency and effectiveness.
  • The process involves setting up and testing small systems, iterating on them, and gradually improving the overall business and service.
  • Simplifying systems is crucial not just in SEO but in business overall.

[16:53] – Nathan’s takeaway.

  • To build a successful SEO business, start with client services for steady cash flow and valuable experience. Focus on delivering consistent value and helping clients through exceptional work and helpful content.
  • Give generously and establish yourself as an authority to attract clients.
  • Reinvest cash flow into scalable business models for long-term growth.
  • The key is to provide value, establish trust, and keep giving to build a thriving SEO business.

[20:19] – Nathan’s call to action.

[20:15] – Thank you to our Sponsors!

  • HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!
  • Belay: Get Belay’s Ultimate Guide to Working with a Virtual Assistant today! Just text FIRE to 55123 to get started!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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