Nathan Gotch is the founder of a 7-figure SEO company, Gotch SEO. His SEO expertise has been featured on Forbes, Entrepreneur, and Huffington Post.

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Guest Resources

GotchSEO.com – Learn how to become a top 1% SEO Expert!

Gotch SEO’s YouTube

3 Value Bombs

1) You can achieve better results by implementing systems and focusing on your strengths rather than trying to do everything yourself.

2) To build a service-based business, having a portfolio of results is crucial.

3) The key is to provide value, establish trust, and keep giving to build a thriving SEO business.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Build a 7-Figure SEO Business (From Scratch) with Nathan Gotch

[1:12] – Nathan shares something he believes about becoming successful that most people disagree with.

Contrary to the belief that working hard is the only path to success, he has discovered that doing less in your business can lead you more to success.

[2:01] – How can you get clients when no one knows you?

To build a service-based business, having a portfolio of results is crucial.
Nathan created his websites to showcase his expertise and attract clients.
Once you have a portfolio, focus on acquisition channels.
SEO is effective for bringing in clients actively searching for your services.
It is essential to master one channel at a time before moving on to others.

[5:05] – Nathan shares his belief that the traditional way of closing new business does not work.

In many industries, including SEO, there is a tendency for everyone to follow the same approach without thinking outside the box.
Instead of immediately proposing a full-service engagement, he sells a front-end offer to attract clients.
This approach allows him to deliver value upfront and establish a commitment from the client, bypassing competition based on price.
It is not overly complicated, and you do not need to be a genius to do it.

[8:00] – A timeout to thank our sponsors!

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[11:17] – How can you get clients to come to you instead?

When Nathan started, he did not rely on outbound approaches to attract clients. Instead, he focused on organic marketing to bring people to him.
In the case of SEO, he ranked for specific keywords related to high-value cities like Santa Monica, Glendale, and Beverly Hills.
This became a significant source of leads for his business.
Additionally, he recommends leveraging YouTube if you are comfortable with video, as it can also be a powerful source of inbound leads.

[13:58] – How can you systemize your SEO so you can scale?

SEO can seem overwhelming with different approaches and theories, but it can be systemized for greater efficiency and effectiveness.
The process involves setting up and testing small systems, iterating on them, and gradually improving the overall business and service.
Simplifying systems is crucial not just in SEO but in business overall.

[16:53] – Nathan’s takeaway.

To build a successful SEO business, start with client services for steady cash flow and valuable experience. Focus on delivering consistent value and helping clients through exceptional work and helpful content.
Give generously and establish yourself as an authority to attract clients.
Reinvest cash flow into scalable business models for long-term growth.
The key is to provide value, establish trust, and keep giving to build a thriving SEO business.

[20:19] – Nathan’s call to action.

GotchSEO.com – Learn how to become a top 1% SEO Expert!
Gotch SEO’s YouTube

[20:15] – Thank you to our Sponsors!

HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!
Belay: Get Belay’s Ultimate Guide to Working with a Virtual Assistant today! Just text FIRE to 55123 to get started!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

How to Build a 7-Figure SEO Business (From Scratch) with Nathan Gotch

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