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How to Create a Personal Brand That’s Impossible to Ignore with Nick Cavuoto: An EOFire Classic from 2020

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Nick Cavuoto is a speaker, entrepreneurial mentor, and personal brand expert who believes the future of business centers on relationships & authentic connection. This refreshing approach has made him a sought-after mentor for today’s top experts, Fortune 500 brands, and thought leaders.

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Resources

NickCavuoto.com – Check out Nick’s website and learn how to create highly engaging content, fuel your sales funnel, and create a brand that’s impossible to ignore.

Nick’s Instagram – Connect with Nick on Instagram! (Sorry! This link was active when this episode was first published in 2014. This site is no longer available.)

Nick’s Facebook – Visit and chat with Nick on Facebook!

3 Value Bombs

1) Understand that people are not buying products and services, they are buying you.

2) You can build an authentic personal brand by being real and raw.

3) You only have two options: either you stay comfortable where you are at right now, or you go all-in on yourself, your calling, your brand, and make a conscious decision to take a bold step forward so that you can achieve the highest version of who you are.

Sponsors

HubSpot: Starting a business doesn’t have to be so hard. Go to ClickHubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now!

Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

Airbnb: Your home might be worth more than you think… Find out how much at Airbnb.com/host!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS:  How to Create a Personal Brand That’s Impossible to Ignore with Nick Cavuoto

[1:19] – Nick shares something interesting about himself that most people do not know.

  • He decided to become a pastor when he was 22 years old, and he was a spiritual leader before he entered entrepreneurship.

[2:20] – Nick shares his secret in helping personal brands, businesses, and leaders find their unfair advantage

  • The secret is to incorporate spirituality into your business and allow yourself to dig deeper into the personal level of what you experience in business and life.

[4:47] – What are the first things you should do when building a personal brand identity?

  • Understand that people are not buying products and services, they are buying you.
  • 3 Steps when building a personal brand identity:
  1. People are buying your story.
    • As an entrepreneur, look back at your personal stories that made an explosion in your life.
    • Identify what was normal before that explosion happened, and what was the new normal that taught you the lesson.
  1. People are buying your energy.
    • Your energy is your superpower.
    • By being real, people will like to be around you
  1. People are buying your magic.
    • A lot of entrepreneurs are willing to do the hard work to win, but they lack intuition.
    • By not using your intuition, you tend to miss opportunities by strictly implementing the intellectual process.

[9:09] –  How can a personal brand say something unique?

  • You can build an authentic personal brand by being real and raw.
  • Permit yourself to know your purpose.
  • Every 14 seconds is your purpose:
    • Your purpose is something that finds you rather than you finding it.
    • Remember that every 14 seconds, you have the opportunity to see your purpose.
    • Everything that you need is already around you. Understand that you are exactly where you need to be.

[12:11] – A timeout to thank our sponsor!

  • HubSpot: Starting a business doesn’t have to be so hard. Go to ClickHubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now!
  • Airbnb: Your home might be worth more than you think… Find out how much at Airbnb.com/host!
  • Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

[14:34] – What is the best way to improve your content production?

  • The best way to improve your content production as an entrepreneur is to tell vulnerable stories.
    • As an entrepreneur, you focus on transactions more than transformations. Be honest about your journey – it will create authenticity and transparency with your audience.
    • Talk about your philosophies and beliefs. You need to be expressive about the way that you see the world; it will allow your audience to understand you deeper.
    • Share your lifestyle; allow your audience to see how you practice what you preach.

[18:37] – Nick shares his predictions for how the personal branding space will play out this year and beyond.

  • Content marketing will continue to get more important. Contents build relationships, relationships build trust, and trust drives revenue.
  • Personal brands will be the center of the conversation for marketing for the next 18-24 months.
  • Internet marketing is becoming a commodity. Invest in your brand because it is going to be the most vulnerable thing in your business.

[21:56] –  Nick’s parting piece of guidance.

  • You only have two options: either you stay comfortable where you at right now, or you go all-in on yourself, your calling, your brand, and make a conscious decision to take a bold step forward so that you can achieve the highest version of who you are.
  • NickCavuoto.com – Check out Nick’s website and learn how to create highly engaging content, fuel your sales funnel, and create a brand that’s impossible to ignore.
  • Nick’s Instagram – Connect with Nick on Instagram! (Sorry! This link was active when this episode was first published in 2014. This site is no longer available.)
  • Nick’s Facebook – Visit and chat with Nick on Facebook!

[25:45] – Thank you to our Sponsors!

  • HubSpot: Starting a business doesn’t have to be so hard. Go to ClickHubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now!
  • Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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