Omar Hamdi is the founder of the world’s only pay on results PR firm, Pathos Communications. A media personality who’s worked on British Academy Award winning shows and contributed to four books.

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Guest Resource

Pathos Communications – Book a meeting with Omar’s team and mention EOFire to get a special offer from Omar!

3 Value Bombs

1) PR and media attention is a means to an end. It’s not just something that you do to make you feel good for 5 minutes. There are cheaper and easier ways to feel good for 5 minutes than hiring a PR agency.

2) A good PR consultant will be just as obsessed with what happens after the article is published as they are about getting it.

3) Having media coverage can help with lead generation, with lead conversion, with closing sales, and with raising investment.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How the Media Industry SHOULD Work for Growing Businesses and Entrepreneurs with Omar Hamdi

[1:15] – Omar Shares something that he believes about becoming successful that most people disagree with.

Most of us are not meant to be successful, we’re meant to be average.

[2:43] – The origin story of Pathos Communications.

There’s a lot of cynicism and mistrust towards PR people. A PR industry magazine did a survey and found that PR people are one of the least trusted professions.
Everyone he spoke with said that they’d pay after they are published, which is why their domain is PayOnResultsPR.com.

[4:34] – What’s wrong with the PR industry as a whole?

It’s a very glamorous profession. It’s not as cool as being in the media and being famous, but it’s adjacent to that.
In this industry, the norm is you pay a bit of money every month and we take you to lunch and see what happens…
There isn’t that obsession with the customer and the obsession with the actual size of the market.

[7:42] – The world’s leading PR agencies don’t care about small businesses and entrepreneurs – what does Omar mean by this?

The biggest PR firms do not care about SMB and that’s their decision. It’s their business to run how they want.
Small businesses generally stay away from the media.
PR and media attention is a means to an end. It’s not just something that you do to make you feel good for 5 minutes. There are cheaper and easier ways to feel good for 5 minutes than hiring a PR agency.
Having that media coverage can help with lead generation, with lead conversion, with closing sales, and with raising investment.

[12:35] – A timeout to thank our sponsors!

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[15:55] – What is the point of PR for small businesses and entrepreneurs and how do we get it?

Unless you’re super rich, it shouldn’t be just because it makes you feel good.
The purpose for getting PR shouldn’t be to aim for the best case scenario, which is also the most unlikely scenario.
PR can help you with lead generation.
Lead nurturing through the media can be really powerful.
Another purpose for PR that a lot of people don’t think about is recruitment.
A good PR consultant will be just as obsessed with what happens after the article is published as they are about getting it.

[20:28] – PR in achieving ROI.

Turn those LinkedIn connections into requests for proposals and really get your ads creating not just clicks but also conversions.
Have a “Featured On” page on your web page.
Successful PR could mean the difference between how someone views you now and how they need to view you to move you up into being a regular engagement.

[24:52] – Omar’s key tak away and call to action.

Every single business should be thinking about the media.
Make sure your PR consultant is as obsessed with what happens after the article is published as they are with getting the article published.
Pathos Communications – Book a meeting with Omar’s team and mention EOFire to get a special offer from Omar!

[27:43] – Thank you to our Sponsors!

HubSpot: Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales.
Hostinger: Among the top web hosting and website creation brands in the world! See for yourself! Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10% discount!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

How the Media Industry SHOULD Work for Growing Businesses and Entrepreneurs with Omar Hamdi

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Show Notes

Killer Resources!

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