From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Rachael Doukas is the founder of Doukas Media and specializes in generating online marketing success for companies in industries that tend to underestimate the power of digital advertising.

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Resource

Rachael’s Website – Want to Grow Your Business in a Predictable and Scalable Manner? Apply for a Free 30-Minute Discovery Call!

3 Value Bombs

1) Understand who you’re marketing to. Know their needs and how to help them. Make your campaigns about them in order to develop trust.

2) Dig deep in your campaigns and see who you’re reaching and what you’re communicating to them.

3) Consistent branding, re-marketing techniques, and understanding your audience can build trust through Facebook ads.

Sponsor

HubSpot: HubSpot’s AI- powered tools are changing the way you create content and communicate with your customers! Find out more about how to use AI to grow your business at HubSpot.com/artificial-intelligence!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: From Orthopedic Surgeons to Steel Suppliers: How Facebook Ads Can Scale Any Business.

[1:02] – Rachael shares something interesting about herself that most people do not know.

She wrote and developed 4 short films with her sister.
They’re planning to shoot their first feature film, a family drama, in April of 2021.

[2:29] – The definition of a hard-to-market business.

It’s a business with a product or service that doesn’t provide instant gratification, or requires customization to suit the customer’s needs.
These types of businesses require a lot of care, effort, and creativity to get people in the door.

[6:33] – Building trust through Facebook Ads.

Consistent branding, re-marketing techniques, and understanding your audience can build trust through Facebook ads.
A re-marketing ad can target individuals who have watched 50% of the video and trigger a re-marketing campaign that hits them.
Have a call to action.

[11:11] – How can we scale businesses with Facebook Ads?

Increase the geographic area you’re targeting.
Targeting new interest. Look at your audience insights to see what they’re interested in
Create look-a-like audiences.

[16:42] – A timeout to thank our sponsors!

HubSpot: HubSpot’s AI- powered tools are changing the way you create content and communicate with your customers! Find out more about how to use AI to grow your business at HubSpot.com/artificial-intelligence!

[18:43] – Following up with Facebook leads.

The key is contacting your leads within the first 15 minutes of receiving them.
You can set up a welcome email that will go out to your leads.
Get reminders whenever you have leads coming in – that will get you motivated and in the mindset to take action on your leads.
Have patience with your leads.

[23:17] – How can we combat ad fatigue to keep marketing campaigns profitable month after month?

Facebook is not a “set it and forget it” platform.
If you notice an ad did well but is now slowing down, it could be that the audience has seen it many times.
Switching things up and keeping an eye on your ads is key.
Whatever you need to do, just keep trying and you will have success.

[25:42] – The number one piece advice for advertising on Facebook.

Understand who you’re marketing to. Know their needs and how to help them. Make your campaigns about them to develop trust.
Dig deep in your campaigns and see who you’re reaching and what you’re communicating to them.

[27:42] – Rachael’s call to action for Fire Nation.

Rachael’s Website – Want to Grow Your Business in a Predictable and Scalable Manner? Apply for a Free 30-Minute Discovery Call!

[28:23] – Thank you to our Sponsors!

HubSpot: HubSpot’s AI- powered tools are changing the way you create content and communicate with your customers! Find out more about how to use AI to grow your business at HubSpot.com/artificial-intelligence!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

From Orthopedic Surgeons to Steel Suppliers: How Facebook Ads Can Scale Any Business with Rachael Doukas: From the 2020 archive

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