Ray Reddy is VP of Retail at Shopify, leading the company’s retail business and championing local entrepreneurs. With a career focused on leveraging technology for commerce, he previously co-founded Ritual, a mobile commerce platform supporting local restaurants, and PushLife (acquired by Google), where he later led mobile product management for shopping and commerce. He is passionate about building products that simplify complexity and create new opportunities to help local entrepreneurs win.
Subscribe to EOFire
Guest Resources
Shopify – Visit Shopify to explore POS 10 and see what’s possible.
Shopify Editions Summer ’25 – Check out Shopify ’25 Editions Page.
3 Value Bombs
1. A unified retail system—built from the ground up, not stitched together—is essential to compete in modern commerce.
2. Small UX upgrades, like intuitive navigation and smarter search, drive major efficiency wins for store staff.
3. AI will soon make POS customization as easy as creating a TikTok—massively empowering small retailers.
Sponsor
DeleteMe: Take control of your data and keep your private life private by signing up for DeleteMe. Get 20% off your DeleteMe plan when you go to JoinDeleteMe.com/eofire and use promo code EOFire at checkout!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Retail Reinvented: Inside Shopify’s Game-Changing POS 10 Launch with Ray Reddy
[1:30] – Ray shares something that he believes about success that most disagree with.
- Old-school hard work still outperforms everything—even genius.
[2:36] – Ray talks about what inspired the redesign of POS 10.
- Continuous customer feedback and a commitment to simplify and streamline retail operations.
[3:39] – Ray tells what pain point does the “Ship and Carry Out” feature solve.
- No more awkward checkout workarounds—staff can now mix ship and carryout in one transaction.
[5:25] – Ray talks about how the branded in-store POS help small and midsize retailers.
- Visual trust. Aligning POS visuals with online branding builds customer trust and supports upselling.
[6:53] – Ray gives a real-world example of how merchants are using POS 10 creatively.
- Home goods chain loves the smarter search; seasonal apparel staff now learn POS in a single shift simplifying navigation for them.
[9:41] – A timeout to thank our sponsor.
- DeleteMe: Take control of your data and keep your private life private by signing up for DeleteMe. Get 20% off your DeleteMe plan when you go to JoinDeleteMe.com/eofire and use promo code EOFire at checkout!
[10:55] – Ray tells how POS 10 help staff serve better and sell smarter.
- Faster everywhere: new persistent action bar, intuitive UI, better search, faster cart handling.
[13:35] – Ray talks about the biggest mistake retailers make with POS systems.
- Running fragmented systems. True unification (not bolt-on) is critical for insights and experience.
[16:52] – Ray tells what merchants should measure after switching to POS 10.
- Employee onboarding time, cart build time, and customer experience efficiency.
[19:04] – Ray gives his bold prediction for the future of in-store retail.
- AI will democratize software—customizing POS will soon be as easy as posting a video.
[22:33] – Call to action.
- Shopify – Visit Shopify to explore POS 10 and see what’s possible.
- Shopify Editions Summer ’25 – Check out Shopify ’25 Editions Page.
[23:36] – Thank you to our Sponsor!
- DeleteMe: Take control of your data and keep your private life private by signing up for DeleteMe. Get 20% off your DeleteMe plan when you go to JoinDeleteMe.com/eofire and use promo code EOFire at checkout!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
Subscribe
