Richard (Richie) Fearn went from being a successful multi-national salesman to an online fitness coach, determined to help entrepreneurs and salesmen avoid the fitness industry scams and achieve lifetime results.
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Ready Anywhere Fitness – Join the #1 coaching program for salesmen and entrepreneurs in America!
3 Value Bombs
1) When you get people the massive results and confidence to know how to sustain and maintain their trajectory after working with you, they become walking billboards for your brand
2) It is vitally important that you’ve got something to give to the world and that you are in the best shape to go out and serve those people.
3) Most people want to be rewarded for everything they do. They wake up and they want people to serve them. The people who win, the people who are truly happy, are the ones who go out and live life as servants of others.
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NetSuite: Take advantage of their special financing offer today! Defer payments of a full NetSuite implementation for six months – no interest, no payments. Visit NetSuite.com/fire to get the visibility and control you need to weather any storm!
HubSpot: HubSpot’s all-in-one CRM helps you automate tedious tasks, keep track of all your deals in one place, and make sure your whole team has access to the same data. Get started for free at HubSpot.com!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: From Corporate Salesman to Online Fitness Coach: One man’s quest to bankrupt the industry that scammed him
[1:26] – Richie shares something that he believes about becoming successful that most people disagree with.
- Success can be defined by asking yourself a few questions. Am I doing something that excites me? Am I doing something that can make a difference in the lives of people? Is my spirit in alignment with my actions?
- If you answered yes to all three questions, then you’re living a successful life no matter what.
[2:19] – Working in a multi-national company that influenced his current business strategy as an online fitness coach.
- Valuing people isn’t necessary to be massively successful, but it is necessary to make a big impact.
- Believe in what you are selling and care about the people you are selling to.
- People in this industry don’t care about the individual, they care about getting the sign-up’s.
[4:02] – How Richie’s business model differentiates him from other fitness companies.
- They’re truly customed to the exact needs of the individual client.
- He works very hard to not sell more or less than what his clients need, and he’s also super selective about who he takes on.
- He takes people through six-month programs, and at the end, if they didn’t get the results, then they get back every single penny
[6:48] – Richie shares his story of being scammed and how it influenced his approach to transparency and customer trust within his business.
- He spent $50,000 on trainers, but none of them were honest with him.
- All he got was glorified PDF’s and super cookie cutter workouts that he had already seen online.
[9:49] – A timeout to thank our sponsors!
- NetSuite: Take advantage of their special financing offer today! Defer payments of a full NetSuite implementation for six months – no interest, no payments. Visit NetSuite.com/fire to get the visibility and control you need to weather any storm!
- HubSpot: HubSpot’s all-in-one CRM helps you automate tedious tasks, keep track of all your deals in one place, and make sure your whole team has access to the same data. Get started for free at HubSpot.com!
[12:56] – Key marketing and advertising strategies to build your online fitness coaching business.
- It’s really word of mouth, and that’s the most gratifying part.
- When you get people the massive results and confidence to know how to sustain and maintain their trajectory after working with you, then they become walking billboards for your brands.
[14:40] – Measuring the success of his business.
- It’s always doing what’s best for your clients and making sure that they succeed, putting them in a position to succeed and just doing whatever it takes on your end.
- It is vitally important that you’ve got something to give to the world and that you are in the best shape to go out and serve those people.
[16:46] – The challenges Richie has faced in establishing and growing his online fitness business.
- The biggest challenge that he faced is just getting the word out on a large scale, and then getting people to trust him if they’ve been burned before.
- His goal now is to be of service and improve lives.
- The messages you’ll get from your clients when they achieve their goals is something that no amount of money can buy, and that will fuel you like nothing else ever has.
[18:39] – Richie’s key takeaway and call to action.
- Every day we should all wake up and ask, “How can I be of service today?”
- Most people want to be rewarded for everything they do. They wake up and they want people to serve them. And this goes in every facet of your life. The people who win, the people who are truly happy, are the ones who go out and live life as servants of others.
- Ready Anywhere Fitness – Join the #1 coaching program for salesmen and entrepreneurs in America!
[21:31] – Thank you to our Sponsors!
- NetSuite: Take advantage of their special financing offer today! Defer payments of a full NetSuite implementation for six months – no interest, no payments. Visit NetSuite.com/fire to get the visibility and control you need to weather any storm!
- HubSpot: HubSpot’s all-in-one CRM helps you automate tedious tasks, keep track of all your deals in one place, and make sure your whole team has access to the same data. Get started for free at HubSpot.com!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!