From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Richie Norton is an award-winning author, serial entrepreneur, and executive coach to CEOs, featured in major publications and recognized among the world’s Top 100 coaches.

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Guest Resource

Time Tipping Toolbox – Download your free Time Tipping Toolbox to move from distraction to to action, prioritize attention, and reclaim your life in 90 days!

3 Value Bombs

1) Put what matters most at the center of your life—work from it, not toward it.

2) How you work determines how you’re paid and the freedom you create.

3) Traditional time management measures output, not freedom.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Anti-Time Management: The Power of Time Tipping

[1:27] – Richie shares something that he believes about becoming successful that most people disagree with.

People believe that time management gives you more freedom and more time and possibly more money and productivity. It won’t. It will squeeze the life out of you. A full calendar is an empty life.

[2:13] – The meaning of “Anti-Time Management”.

Rhythm is everything. You’re in control. You can speed up or slow down anytime you want.
In time management, you can get confused. It’s an invention of the industrial revolution. It was never designed to give you freedom. It is intentionally engineered to measure every drop of blood, sweat, and tears for workers.
Management means control. It’s not about managing your time, but about who controls your time.

[5:41] – Richie talks about work-life balance.

Balance in physics means motionless. It doesn’t move. No one wants a motionless life.
Whether you’re an executive, an entrepreneur, or an employee, how you work changes how you’re paid, and it’ll change your life. In that sense, you’ll find the freedom you’re looking for.

[8:15] – The books Richie has written over the years.

The Power of Something Stupid ignited a fire. Stupid is the new smart. We’re avoiding looking stupid because of pride, fear, procrastination, not having time, education, and experience.
When we don’t know how much time we have with others, it better focuses and prioritizes the things we actually want.
In death, there’s finality. When it’s not final, you don’t know what else might happen.
It’s a tunnel, not a cave. Make decisions from love, not from fear.
Anti-Time Management helps people see beyond goals, habits, and strengths.

[15:06] – A timeout to thank our sponsors!

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[17:18] – The definition of project stacking.

Change how you’re paid, change your life.
Project stacking is focusing how you’ll change how you get paid.

[21:13] – Designing work around results – not means.

When you look at the landscape, you see people wanting time and freedom, and they’ll sacrifice time and freedom to try and one day get it. They say they want to live for their family, but then they work hard at the expense of their family.
Begin with means in mind.

[24:09] – Richie’s key take away and call to action.

Stop managing time. Start prioritizing your attention.
Getting financially fit shouldn’t come at the expense of your way of life.
Put the things that matter most first – right at the center of your life right now. This enables you to work from it, not towards it. Do not become the bottleneck to your own growth and dreams.
Time Tipping Toolbox – Download your free Time Tipping Toolbox to move from distraction to to action, prioritize attention, and reclaim your life in 90 days!

[28:06] – Thank you to our sponsors!

ThriveTime Show: Is your business stuck? Schedule a free consultation with America’s #1 business coach, Clay Clark, at ThrivetimeShow.com/eofire!
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Anti-Time Management: The Power of Time Tipping with Richie Norton: An EOFire Classic from 2022

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