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Simplifying Payroll for Small Business Owners with Roberto Masiero: An EOFire Classic from 2022

April 19, 2026

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Roberto is Senior VP of ADP Innovation Labs, leading research on emerging technologies and the development of new products.

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Guest Resource

Roll by ADP: Roll is the first chat-based payroll app designed for small businesses. Ready to Roll? Download the Roll by ADP app and get your first 3 months free!

3 Value Bombs

1. Taking risks, believing in yourself, and being kind leads to success.

2. Use a payroll system from a trusted provider.

3. Believe in yourself, stay kind, persist, plan well, and get expert help with payroll.

Sponsors

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

50: Join JLD on his free ’50 days to something’ video series on YouTube and create something special in 50 days!

Blinkist: Turn your spare moments into learning moments with Blinkist. Go to Blinkist.com/fire to start your free trial and lock in an extra 30% off today!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS:  Simplifying payroll for small business owners with Roberto Masiero

[1:28] – Roberto shares something he believes about becoming successful that most people disagree with.

  • He believes that taking risks, believing in yourself, and being kind will help you become successful.

[2:40] – What are some of the features you’ve implemented that set Roll by ADP apart from its competitors?

  • One key feature of Roll by ADP is the simplicity of its design.
  • They developed the software by using a conversational user interface.
  • Their goal is to make payroll easier and less stressful for the end user with the simplicity of their software interface.

[5:05] – What things should small business owners look for when considering a payroll solution?

  • Use a payroll system from a reputable software developer.
  • Use a reliable payroll system.

[7:16] – What is the most complicated thing about payroll when starting a business?

  • Taxes are probably the most complicated thing, especially if your team is spread out across multiple states.
  • Roll by ADP makes the complicated process easy for you.
    • Taxes are computed automatically based on the jurisdiction of your employee

[9:53] – A timeout to thank our sponsors!

  • Blinkist: Turn your spare moments into learning moments with Blinkist. Go to Blinkist.com/fire to start your free trial and lock in an extra 30% off today!
  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

[12:02] – What does support from the Roll team look like, and how can Fire Nation learn from your implementation of this support?

  • Having the best software interface is nothing without having the best support.
  • Roll by ADP provides you with 24/7 live chat support service representatives.
  • Their goal is providing an extra level of service.

[13:48] – Roberto gives his recommendations for choosing the right payroll solution.

  • Define the level of service that you want to provide.
  • Create training for the process

[14:02] – What is the one piece of advice you have for small businesses?

  • Believe in yourself, be kind, and persist in your ideas. Have a good business plan and get expert help to run your payroll.

[16:16] – What is one thing about Roll by ADP that surprises people?

  • Roll by ADP surprises people with its simplicity.
  • It is flexible and convenient.
  • You can run your business with your smartphone.

[18:01] – Roberto’s key takeaway for Fire Nation.

  • It is essential to have an application that supports your payroll.
  • Roll by ADP: Roll is the first chat-based payroll app designed for small businesses. Ready to Roll? Download the Roll by ADP app and get your first 3 months free!

[21:38] – Thank you to our sponsors!

  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
  • 50: Join JLD on his free ’50 days to something’ video series on YouTube and create something special in 50 days!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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