Rory Vaden is the New York Times bestselling author of Take the Stairs, cofounder of Brand Builders Group, an eight-figure entrepreneur, and a hall of fame speaker.

Subscribe to EOFire

Apple | Spotify | iHeart

Guest Resources

Wealthy and Well Known Audiobook – Get Rory’s audiobook for free.

Brand Builders Group – Check out Rory’s website and learn how to build and monetize your personal brand.

3 Value Bombs

1. A personal brand is the digitization of your reputation; not logos, fonts, or color palettes.

2. Focus beats dilution: one audience, one problem, one message, one monetization, one traffic source, one trust-building asset.

3. You can earn more with fewer followers by serving a smaller audience in a deeper way using “fractal math.”

Sponsors

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Gelt: Your year-round tax partner built for entrepreneurs, business owners, investors, and high net-worth individuals who want to keep more of what they earn. Get a personalized consultation and 10% off your first year when you mention Entrepreneurs on Fire! Visit JoinGelt.com/eof!

Public: Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less!

All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability—verify independently before use. *Rate as of 6/24/25. APY is variable and subject to change. **Terms and Conditions apply.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Becoming Wealthy and Well Known

[1:35] – Rory shares something that he believes about becoming successful that most people disagree with.

Give away everything you know for free to automate trust.
Free value builds relationships and brings payment in the long run.

[2:49] – Rory talks about what exactly is a personal brand.

It is not logos, fonts, or even a website.
It’s the digitization of your reputation that is creating trust at scale.
Breakthrough brands find their uniqueness and exploit it in service of others.

[4:45] – Rory tells why most personal branding efforts flop.

Diluted focus = diluted results.
Use the “series of ones”: one audience, one problem, one message, one monetization stream, one traffic source, one “trust soldier.”
An example of a trust soldier is a free audiobook that he is giving for Fire Nation at Wealthy and Well Known Audiobook.

[7:30] – Rory talks about how to uncover our true calling and unique brand position.

You’re most powerfully positioned to serve the person you once were.
Start with who you can help the most, not just why.

[8:41] – A timeout to thank our sponsors!

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Gelt: Your year-round tax partner built for entrepreneurs, business owners, investors, and high net-worth individuals who want to keep more of what they earn. Get a personalized consultation and 10% off your first year when you mention Entrepreneurs on Fire! Visit JoinGelt.com/eof!
Public: Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less!
- All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability—verify independently before use. *Rate as of 6/24/25. APY is variable and subject to change. **Terms and Conditions apply.

[12:29] – Rory talks about the secret to creating a magnetic message that quickly solves your audience’s pain points.

Teach exactly what you did to solve your own problem.
Boil your message down to one clear, one-sentence command.
The best marketing is a changed life.

[15:14] – Rory tells how to turn our hard-earned expertise into a 24/7 digital lead machine.

Create a digital “trust soldier” which is an asset that’s massively valuable and free.
People pay for application, not just information.
One traffic source → one trust soldier → one offer.

[18:03] – Rory talks about the proven path to earning more revenue with fewer followers.

Use “fractal math”: 10% of customers will spend 10X more for more speed, execution, exposure, and intimacy (SEXI).
Focus on serving a smaller audience in a deeper way.

[23:13] – Call to action

Wealthy and Well Known Audiobook – Get Rory’s audiobook for free.
Brand Builders Group – Check out Rory’s website and learn how to build and monetize your personal brand.

[24:10] – Thank you to our Sponsor!

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!