Sam Carlson has operated a SMMA offering Facebook Ads as a service since 2015. Today he’s transformed his service based business into a SaaS model and entirely change how agencies can make money now.

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Guest Resource

Uphex Free Course – Visit and access the course that shows you how to transition your SMMA into a SaaS for FREE!

3 Value Bombs

1) The most important thing is, “Who are we serving?”

2) Local businesses are great at potentially running their business. The one thing that they’re not great at, and it’s ironic, is getting business or acquiring new customers.

3) SAAS: If it can accomplish the same thing as the SMMA but at a lower price – and put the control of marketing in the hands of the business owner – then that’s winning.

Sponsor

HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Transform Your SMMA into a SaaS Agency

[1:28] – Sam shares something that he believes about becoming successful that most people disagree with.

Every person can actually become an expert in and of themselves – meaning, you are an expert of you.
You need to be a Jack of all Trades, have a lot of knowledge, experience a lot of things… But go deep in that thing that you are gifted and born to do.

[2:53] – Social media marketing agencies – are they losing clients to new SaaS models?

The inherent problem is the amount of money that these businesses have to pay for the service.
SMMA businesses are very vulnerable to getting clients – and keeping them.
SAAS: If it can accomplish the same thing as the SMMA but at a lower price – and put the control of marketing in the hands of the business owner – then that’s winning.

[4:31] – Using SaaS for running Facebook Ads.

The media buyer has always been a pinch point because the media buyer needs experience, plus needs the ability and the education to adapt and move freely.
Media buyers have a place, but in the local lead generation marketplace, it’s kind of game over.

[6:17] – Getting the attention of local businesses with a solution to their real problems.

You need an irresistible offer.
A tactic known is a tactic blown.
If you want the attention, you’ve got to be unique.

[8:04] – A timeout to thank our sponsor!

HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!

[10:31] – Local businesses running their own ads.

SaaS can upload all of your proven ads into its engine and then with a couple clicks of a button be executed.

[12:42] – Helping local businesses get more customers.

Right where you live, there are businesses that need your help.
Local businesses are great at potentially running their business. The one thing that they’re not great at, and it’s ironic, is getting business or acquiring new customers.

[14:37] – The churn will kill local businesses. How do we keep these clients for years, not just weeks?

Churn is the enemy of every agency. Getting clients is a lot easier than keeping clients.
It’s the law of exchange. People don’t necessarily value what you do the same way you value what you do.

[17:13] – Sam’s key takeaway and call to action.

People in our community are shifting from SMMA to SaaS, and that’s great.
The most important thing is, “Who are we serving?”
Uphex Free Course – Visit and access the course that shows you how to transition your SMMA into a SaaS for FREE!

[18:58] – Thank you to our Sponsor!

HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Transform Your SMMA into a SaaS Agency with Sam Carlson

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