Samuel Gonzalez is the owner and founder of UrbaneBox. He is also a full time police officer – he worked for the NYPD for 2.5 years and then transferred to the Schenectady Police Department.
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UrbaneBox – Samuel’s website
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3 Value Bombs
1) Optimize your social media posts by using engaging content to reach more people.
2) Pivot when you need to—a business doesn’t have a straight path.
3) Always go for what you believe in and persevere.
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(click the time stamp to jump directly to that point in the episode.)
[01:00] – Samuel has been a full-time police officer for 12 years
[01:45] – His area of expertise is in creating online businesses
[03:05] – Share something we don’t know about your area of expertise that as Entrepreneurs, we probably should: If you post something on Facebook, make sure it’s catchy for your audience. When they engage with your post, their friends will see your ad, too
[04:40] – Worst Entrepreneurial Moment: Samuel spent sleepless nights building his business while going to work full time. What hit him hard was after four months of pouring into his business, with an investment of $5,000-$8,000, he still hadn’t made any sales
[06:43] – Working full time helped Samuel financially, but what really helped him get through it was the burning desire in his heart to succeed
[07:54] – He kept pivoting every time he got stuck
[09:57] – Entrepreneurial AH-HA Moment: Samuel implemented a 10-day trial where his client only pays for what they keep. What made his business grow was changing his business model to a subscription service.
[11:28] – Keep testing, pivoting, and adjusting when needed
[12:05] – If you have an idea, go for it with perseverance
[13:21] – What is the one thing you are most FIRED up about today? “I’m very excited with the way online businesses are going right now”
[16:42] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “The first thing I thought about was becoming a law enforcement officer”
- What’s the best piece of advice you’ve ever received? – “Believe in yourself, believe in what you want to achieve, and just go for it”
- What’s a personal habit that contributes to your success? – “I’m meticulous about everything that I do”
- Share an internet resource, like Evernote, with Fire Nation – WP Beginner
- If you could recommend one book to our listeners, what would it be and why? – Blue Blood – “gives good insight on what we deal with and the hard work [involved in] being a police officer ”
[21:48] – Have patience and perseverance
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