Samuel Sells, a retired Air Force officer, is a visionary CEO, investor, and social impact entrepreneur who went from $30k in the bank to creating a $300M Impact fund set to acquire $1B in affordable housing.

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Guest Resources

Samuel Sells Instagram Account – Connect to Samuel on Instagram.

Samuel Sells LinkedIn Account – Connect to Samuel on LinkedIn.

Samuel Sells Email – Shoot Samuel a message.

3 Value Bombs

1) Its not just about the money, its about value and meaning that we become successful.

2) There are two things to raise capital, having a legally approve vehicle and asking people to invest to you.

3) Impact investing is investingyour money in a way that aligns with your values. You can create meaning and profit at the exact same time. You don’t have to sacrifice profits or your values just to make money.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Profits with Purpose: How to build a $300M+ Real Estate Fund That’s Changing Communities

[1:24] – Samuel shares something that he believes about becoming successful that most people disagree with.

Getting wealthy is all about the numbers but to him, its all about people. He believes we can become successful and wealthy by helping improve other people’s lives and creating meaning and wealth at the same time. Its not just about the money, its about value and meaning that we become successful.

[2:20] – Samuel shares his story of how he goes from $30K in the bank to $1B in real estate.

After he got out of the military he knew that he has to do something different and he has developed this incredible passion for helping people. What triggered him was when he learned how to raise money. He knew that he wanted to do real estate that make a difference in people’s lives like creating clean, safe and affordable housing.
The one key thing that he learned what was how to raise capital legally and ethically. That changed everything from $30K to $30M to $300M to a billion dollars of real estate, it is a one incredible ride.

[3:15] – Samuel talks about the 5 Levels of Real Estate Success that nobody talks about.

Nobody talks about it because he learned it over time.
Level 1 is called the “One Man Band”. It is that level where you learn to buy that first single family home or house hacking or whole selling where you do all the work.
The next level is “Learning how to raise capital”. When he learned how to raise capital, he left behind the bigger pockets world and got into commercial real estates earning $100k, $500K, a million dollars to $100M and $300M. That’s is the reason he was called a Syndicator. Syndicating is putting together others people’s money and that is level 2.
The next level is the “Institutional Operator”. There are massive institutions that raise all the money and they need an operator of the property to do the work who is very experienced to go. He will be given all the money to operate apartment complexes or multiple apartment complexes.
Level 4 is when you become the institution running the big funds. You become sophisticated with deep rooted process and you raise the big funds of $300M, $500M and billion dollar funds that will take you to the next level called “Massive Scale” that further takes you to “Massive Enterprise”.

[6:16] – Samuel talks about how to face fears and actually raise money from investors.

Raising money from other people was so taboo when he first started. In America, nobody wants to talk abouot how much money they make.
There are two things to raise capital. One is having a legally approve vehicle to raise capital. If it is real estate, you can do a 506C or B1 crowd funding or Reg A, there are different vehicles that give you left and right limits.
The next thing is the hardest, you have to ask people. Its hard because there is that barrier that keeps you from asking. If you learn to ask by telling them you have a vehicle and ask them if they want to invest and just keep on saying it then that is just how it works.

[8:12] – A timeout to thank our sponsors!

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[11:20] – Samuel talks about family offices , institutional investors, and RIAs and shares why they want to give us money.

He was 41 years old when he learned about family offices. These are group of wealthy families who will hire a team to manage all their investments. They have specific areas where they want to grow whether that is in real estate, equity, stock bond. These family offices control trillion of dollars of wealth collectively and they are actively looking for opportunities to invest.
The same goes for Institutional investors with $300 – $500M funds. Raising hundreds of illions of funds, tey deploy this capital to put it where it is going to work. They are looking for institutional grade operators in the realtateworld who are experienced in operating commercial real estate and invest in projects. You just have to create yourself to become that person that they want to give the money to.

[13:51] – Samuel talks about Impact Investing.

Environment on Social Governance (ESG) has become a hot topic and a dirty word because it has a tendency to put numbers over people. Impact investing replaces that by putting people-social impact over the numbers.
Impact investing falls in a capitalistic paradigm. If you like money, you can invest it in a way that aligns with your values. You can create meaning and profit at the exact same time. You don’t have to sacrifice profits or your values just to make money.

[15:28] – Samuel gives his advice advice on how to make a lot of money and do good at the same time.

First, understand that this exist. Know that you can invest for profit in a company that is going to make a difference in the world. Go find a company or an operator like him and ask questions.

[16:16] – Sam tells he is an Impact Investor and gives an example.

He takes over distressed multi-family companies and clean them up and in the process double their investors money for the first 4 to 5 years.
They were able to clean and made safe a property of 180 units in Dallas who had a recent murder in 6 months. 12 months later, the city came to them because crime dropped up to 75% at their property and asked them how they did it. Their investors have also more than doubled their money in the first year. That is how you create impact and make a difference and how you make money all at the same time.

[17:59] – Samuel gives his key take away and call to action

Determine what kind of impact you want to have in the world. If that is in real estate connect to Samuel because you can invest in a way that aligns with your values of what you want to become.
Samuel Sells Instagram Account – Connect to Samuel on Instagram.
Samuel Sells LinkedIn Account – Connect to Samuel on LinkedIn.
Samuel Sells Email – Shoot Samuel a message.

[19:12] – Thank you to our Sponsor!

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Profits with Purpose: How to build a $300M+ Real Estate Fund That’s Changing Communities with Samuel Sells

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