Scott Fox has built or advised hundreds of websites that have generated billions of dollars in sales. He is the Best-selling Author of 3 books, including Click Millionaires: Work Less, Live More with an Internet Lifestyle Business You Love, and he’s the Host of ClickMillionaires.com, a forum where you can get free coaching on building your own Internet lifestyle business.
Subscribe to EOFire
- Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
- Audible – Get a FREE Audiobook & 30-Day Trial if currently not a member!
- 99Designs: The #1 marketplace for graphic design. Visit 99Designs.com/Fire and enjoy the $99 savings!
- TopTal: Looking for a software developer who can help take your project to the next level? Toptal connects you with the best developers all over the world. Sign up through toptal.com/fire and take your project to the next level today.
- Privlo: There’s a new lender in town called Privlo, and they built a business to help you get a mortgage. Apply online at Privlo.com/podcast!
What has you FIRED up?
Best Business Book
- ClickMillionaires.com: Lifestyle entrepreneurs love the free lifestyle business coaching forum at ClickMillionaires.com for expert internet startup strategy help.
Scott Fox: Yes! I'm prepared! Let's go!
John: Scott has built or devised hundreds of websites that have generated billions of dollars in sales. He's the best-selling author of three books, including Click Millionaires, Work Less, Live More with an Internet Lifestyle Business You Love. And he's the host of ClickMillionaires.com, a forum where you can get coaching on building your own internet lifestyle business.
Scott, say what's up to Fire Nation and share what's going on in your world right now.
Scott Fox: What's up everybody! Happy to be back! Well, the thing I'm most excited about today – because I know you're gonna ask me – I'm excited to be back because the last time we did this you hadn't even launched this show. I was one or your pretty launch guests, right? And that was like a million years ago in internet time, and now you're Mr. Big Time with this big show of episodes at almost a thousand, so congratulations to you! That's what I'm fired up about!
John: Well, Scott, thank you for that, and that was a really interesting thing to look up on Skype and be like, August 20, 2012, that was a full month before I launched Entrepreneurs on Fire. You were one of my first 40 guests, in fact, you were Episode 20. You must've been thinking to yourself, is this episode ever even gonna see the light of day because sometimes they don't.
Scott Fox: Yeah, that's true. No, I do a lot of these and I've done a lot of these, but I could tell you were motivated and disciplined. You were gonna make it.
John: Okay, two kind words because if you said that I was good I would've been like, I'm calling "bs" on that, but I was motivated, I was disciplined, and here I am at 959 episodes later.
And Scott, we are gonna do something a little different today because you are repeat guest, Number 27, actually. If anybody wants to hear Scott's amazing journey where he talks about his worst moment, his aha moment, the lessons learned, the steps he took to turn it into success, just go to EOFire.com and type in Scott Fox, or just Fox, that will pop right up Episode 20.
But today we're gonna talk about a few other things that I know is really gonna fire up Fire Nation. The first few are what I call the One-Minute Mindsets, and these are five insights into your mind, Scott.
The first one being, ideally what do the first 80 minutes of your day look like?
Scott Fox: Well, this is where I, I'm a lifestyle design guy, right, so here's my first 80 minutes of my day. I'm still asleep.
I'm a night owl, and I realize we got into this backing up to Episode 20 and in my books, etc. But I'm a night owl, and I never quite fit the corporate mold, so I tend to be asleep until at least 9:00 maybe 10:00. When other people have been up kicking ass all morning, I'm still asleep. So that's my ideal day.
And then I get up and I work and I work late, so it's not like I only work two hours a day, but I'm night owl so you'll often find me online at midnight or one in the morning. And that's where I make up the time in my life. That's a lifestyle choice that I make, and for my productivity that's what works.
John: So let's just picture that you get up at 10:00 a.m. and you know that for the next 80 minutes until 11:20 you're doing something, what are the things you do in the morning to get going? And again, it can be to not get going, maybe since you are a lifestyle you're out surfing, you're drinking some coffee on the balcony, whatever.
Scott Fox: Yeah, well, I tend to do email. A lot of people say that's their best creative time, it's not I'm a night person. So I do the wrote stuff first, and I wake up and do my real work tending more in the afternoon or in the evening.
So my first 80 minutes is cleaning out my inbox. I get a couple hundred emails a day like we all do, and a lot of those have some follow-up, and so on and so forth. So I do the wrote stuff, check the boxes, and things I didn't get to the previous day. Kind of just work-a-day stuff, not the interesting stuff, and I think that's different than the advice you get from a lot of gurus. That's why I'm going into the detail. Because a lot of people recommend getting up early and doing all this creative stuff, like you said coffee and all that, and that's just me so I flip the script by about 12 hours.
John: Well, I will say one thing, I often find in the morning if I wake up and do email first, I'm usually done with my email before I even wake up. And so, of course, that's a good thing because I don't wanna be doing actual creative things before I wake up, but email yeah, I can't handle that before I actually wake.
And what's cool about this question, and I know Fire Nation's starting to get this trend, is this is about finding your groove Fire Nation, it's about finding what works for you. Scott's been incredibly successful because he found what works for him.
And Scott, what's your biggest weakness as an entrepreneur?
Scott Fox: Well, there's a long list of those, you could my wife. But you know I think my strength and my weakness are kind of mirrors of each other. And this sounds like one of those interview questions right, but it's kind of true.
I can see opportunity anywhere, and I've practiced for years of looking at anything and trying to figure out how to serve other people and then to make money from it. And the problem is that then you start to see opportunity everywhere. You can really spread yourself too thinly because you go to a restaurant and you see there's something you could fix there, right? Or you take your kids to school and you wanna make the lunches different, all that kind of stuff. So my weakness is I get spread too thin because I keep seeing things that I could make a difference in.
John: The weapons of mass distraction, Scott's.
Scott Fox: There you go.
John: They're everywhere my friend.
So let's look at that. You said one of your biggest strengths or maybe your biggest is seeing opportunity. What's just a quick example of an opportunity that you've seen recently that you would never act upon but you just saw it?
Scott Fox: Well, I was out at a restaurant just yesterday, for example. I'm always looking to improve things, and I noticed that when you're in a restaurant the meal may be good, the meal may be bad, but what really makes a difference is the service. So if you're looking at the world that way, I start wondering, well, what online could we do to make the restaurant experience better, both as a potential restaurant owner which I'm not, but as a server also.
So is there an online community for these people, are there ratings on the bosses a Yelp style site, are there ways to speed things up, are there ways to make sure that people get what they want and avoid the allergies that they have. All this is data really that could be processed with software and could be a business opportunity for somebody who had a background and an interest in that area.
And that's what I do and it's why I keep working even though I don't really need to. I enjoy working with people and pulling out of their brains what's good in your head, what kind of experience and interests do you have that you could turn into your lifestyle business and get out of working for the man. That's my focus.
John: Something that comes up when you're talking about this stuff is they have house swap. Where people can just look online and say, oh, I wanna go live in, or I wanna just go to Vegas for the weekend, let's do a house swap with somebody who wants to come to San Diego.
Now what about doing like a service swap? Someone's like, aw, I just wanna go work for six months in Philadelphia, let me find someone in Boston that wants to come down here and we can do a swap. And that's just a service job swap.
Scott Fox: That's a real, that's a cool idea, right! Exactly! So you're like me, right, you start seeing opportunities and that's something a lot of people don't get.
One of my favorite quotes and I'll mess this up, but "to see around the corner you have to walk to the end of the road," or something like that, right? You can't figure out the whole plan from here that's why they have maps. You gotta get out there and dig in and suddenly the opportunities start to blossom. And so many people are scared to even get started that they don't walk down the road and see what's around the corner, and that's a perfect example.
I was thinking in terms of shift swapping, like people in the same restaurant, but why not swap restaurants and while you're add it why not swap states? That's really cool!
John: Serverswap.com I just picked it up on GoDaddy.
So Scott, you have some great habits but you also have some not so great habits like all of us. But what is one habit, specifically, you wish you had?
Scott Fox: I guess I would like to stop myself from starting new websites. I have enough that I can't count them all, something over 20 little websites. So I justify this by saying it's a portfolio approach. Some of them are big and make a bunch of money, a bunch are small and will die, and in-between are most of them kind of muddling along depending on how much attention I give them.
So a habit that I wish I had was to follow through a little longer, as opposed to getting hit by as you call those weapons of mass distraction.
John: Diversification is great. And one thing I love about how you have a little bit of those small wingers, you just never know which one's gonna hit sometimes. I mean you could have a good feeling, a bad feeling, and sometimes your intuition's just not there on a certain thing, and boom it's off to the races. And you're like whoa, let me double down on this guy now. So nothing's wrong with that, but I hear you.
` I'm a big also fan of "go one inch wide and one mile deep," instead of just a mile wide and an inch deep on a lot of things. But you know, 20 seems pretty reasonable to me, I think you can handle it, Scott.
Scott Fox: Well, thanks! But you're right! And some of these take multiple tries.
Also, there's one website I think we might talk about later, it's my third version of this. So I've been digging, digging, thinking, and trying, and you get customer reaction. And you know you'll learn a lot more from any customer than you'll ever learn from some guru trying to sell you something online.
So actually putting up websites is the best way to learn because then you've got real people and if they'll actually give you money for something that's important data point.
John: Let us start digging into that now because I really am a big believer in following the success of successful entrepreneurs and really seeing their journey.
And again, when you came on back in August of 2012, you shared a killer worst moment, you shared a killer aha moment, both of which Fire Nation I highly recommend going back and listening to, just type Scott in the EOFire search bar.
But you've done some things since then, Scott. You haven't just been resting on your laurels. I mean, you're just one of those guys, again, you're always thinking, opportunities are always abound.
Kind of take us through the last couple of years since you and I last talked. How has your business evolved? What are a couple of things that you think our listeners, Fire Nation, could really get out of how you took what you had and brought it to where you are now?
Scott Fox: That's a big question. I usually write whole books in response to that, so I'll try – I'll try to narrow that one down.
I guess a big shift in my business, and it might be helpful to the Fire Nation listeners, is a shift from mass consumer products and more and more towards recurring income, and especially business services. I think that's really where the money is. Just, you know, the ups and downs of the economy people try different things that are discretionary, but businesses always have a budget. That's a definition of a business almost, right? It has a budget to grow otherwise it isn't a business.
And that to me has been a paradigm shift. Because when you get into the internet it's easy to think I'll start a blog about gardening, or your hobbies, or something, and I'll get other consumers interested. That means that's discretionary spending. And I've moved a lot more since my last book. We have the forum at clickmillionaires.com which helps other people do that sort of thing, and that's still a big chunk of my business.
But more and more I'm doing other services that are for business people and that is a recurring source of income that also can largely be automated, which is the nice passive income approach. That's something I would recommend anybody that's interested in building internet businesses, take advantage of the software and it will keep paying you while you're sleeping.
Interviewer: So let's really break this down just quickly into what those three things are. That one thing that you were really focused on and then these two things you moved into. What would be a specific example of what you were focused on? And then let's move into two quick examples of these new areas you're moving into.
Scott Fox: Okay. Well, the mass consumer approach, my last book came out in 2012 right before talked, actually. And it was very successful, Click Millionaires Work Less, Live More with an Internet Lifestyle Business You Love. I wrote that book, I give the money to charity as I do with a lot of my ventures, but the idea is to help people realize they don't have to do the 9:00 to 5:00 thing. But that's a very broad approach and it's been good. It didn't hit number one as I'd hoped, but it's still selling really well, actually, three years later, and it's in six other languages or something.
But that's kind of a broad approach, not really targeting a specific customer profile with a specific need, it's a general need, which is good but unless you really catch the wave you're gonna muddle along. So that's, the ClickMillionaires.com forum is still open, it's free for people who read my books, we help people, etc. I'm a big fan of that still.
Now the second part, moving towards business services is more like, okay, I have a specific type of person I wanna target, I know what their business need is, I know that they have a budget, what are we gonna do to address that specific problem and offer a solution. And that tends to convert a lot better, it's not as big a market, but if you can find a specific niche people are ready to pay you because they have a specific problem they're trying to solve that will make them more money. And that's the key. If you can help people make more money they'll pay you for the help.
You know, make it more specific. That was pretty theoretical I guess.
John: That was, but let me break it down from my respective here, but then let's turn it back over to you to get a little specific about one where you've done that.
Something that we do talk about quite a bit at EOFire is the importance of niching down, and really just continuing to niche down until you get to an area you can actually dominate. And a lot of people get scared because they say, well, wait a second, if I niche down that far there might not be enough people down there for me to actually make a business.
And what they really lack to understand is that, hey, that's just a starting point. That's where you get your first few rating fans, your first momentum, your first proof of concept then you can start to broaden out with their help because now you've found your avatar, that perfect client. They can then help you build by sharing their pain points and then you continue to create the solutions as you move forward.
So how did you, Scott Fox, do that, specifically?
Scott Fox: I agree completely with you, and just to build on that it's what I was saying earlier. All of those things but also that once you get into it you'll see more than you can see now, and you'll learn that there's more stuff that you couldn't see before you started.
Yes, so how did I do that? Well, one of my businesses that I run is called RadioGuestList.com, and I know you know this one because you recommended it to your Podcasters' Paradise people. So this is a business I started myself for my second book because I was podcasting and I couldn't find guests. Why? Because I had a podcast nobody heard of.
And this is 2008 or so and even podcasting was new then. So it was like, you want me to what?! But I figured out a website can do this, it can put up offers from radio shows and podcasts and one guest, and then the guests can meet each other and da-da-da, great. And that worked great for years, and that's an example that I'm talking about.
But then we niched down further. And this to your point, we have a spinoff of that site called InterviewGuestsDirectory.com and there, if somebody wants to interview, well what is it, it's a directory of interview guests. So we charge like 5 bucks a month, it's not a multibillion dollar business, but it covers its costs and it helps people who wanna give interviews. And they can post their profile and then radio show producers and DJs and podcasters can find them.
You know a pretty straightforward serving of a specific need of experts and authors who wanna promote themselves and don't know how to reach radio producers. And that's what the internet is great at is connecting people.
John: So let's identify how you came up with this idea in the first place. Was it serving a personal need that you had, was it serving a need that it just seemed like a lot of your audience was reaching out to you and saying, Scott, I can't do this. Where did this idea originate from?
Scott Fox: Yeah, it was both. It was particularly my own need. It was that idea of put up a minimum viable product and kind of an ugly website. It's still not a pretty website, but it's functional, it's like Craig's List you know ugly but it works.
And it's the same thing, actually, another even more recent example – because it's hard to mimic something from 2008 and now there's 2015 – ProductsForReview.com. This is another one I started because I wanted to get more reviews of my books, and same logic.
There's a lot of people out there, gosh, they must all be looking for reviews of their products, especially entrepreneurs. They have a one-off product or a new e-book or a piece of software or an app. How do you get reviews without spamming people?
Well, so I put up a website and the website is you come in, you say I have this project and does anybody wanna review it? And on the other side people can say, I have a blog with this many viewers and subscribers and readers, does anybody want me to review something? And that meeting of minds is a real opportunity that people just like me, to answer your question, I had a personal need but I also saw that others needed it and I put it up.
And actually people started posting before I even did any marketing because Google found it and said, this is something – I did the keyword research, like the I have the Earle Products for review, if you type in products for review you're gonna get me. And that serves a need that every small entrepreneur has, which is to get some air time either through the radio with the first couple of examples I had, or through reviews on Amazon.com or Yelp is the second example. Those are needs I had that were validated by my peers and by customers and that's I what recommend everybody doing that kind of analysis.
John: The keywords that I'm pulling out here that you didn't exactly say but that you found was starving audience. There was already a starving audience out there, you had that need, and you hoped others did too, and by just putting out that MVP, boom the wild fire took off. And that goes back to our point earlier about it's okay to have 15, 20 different even disparate ideas because one of them at some point might catch flame.
Because you did have that right, you were on, Google's like, huh, a lot of people are typing that in, this URL probably makes sense for that because it's an exact domain match, and you just never really know. And I know that within Podcasters' Paradise is something that we do because reviews are so critical for podcasts.
If you wanna continue to remain high in the rankings I do this looking back in the last 24 to 48 hours and see how many reviews you've gotten compared to the prior 48 hours to see, hey, is this person kind of slowing down on reviews, is he kind of speeding up. Because that's gonna help us determine with our algorithm is that an improving or a decreasing show so they can reflect that on the rankings.
And so every Friday we do a pay it forward Friday at Podcasters' Paradise private Facebook group. And it's insane the hundreds and hundreds of people that are on there just exchanging on as iTunes reviews, listening to each other's shows, providing really honest feedback. You know, it's not always like, oh yeah, here's a 5, here's a 5; it's like, hey, your audio quality really needs some work, this is what you should do. And that is amazing. I mean, those are by far the most popular threads that we ever post every single Friday by far.
So I mean, you hit something right on the head, and that's why I wanna speak to you about this next topic, Scott, and that's your vision for the next six, three, nine months. And the reason why I'm keeping it tight to the chest because I'm a believer and maybe you're different, but we live in a world that changes so quickly.
I don't like to think too far out because I don't even know if podcasts, for example, are gonna be rolling in two years. I mean, there might be some kind of one of those transforming things from Star Wars or something where you just kind of jump me up in front you Princess Lea style. So what are a couple of things that –
Scott Fox: I vote for that!
John: Okay. See, that's the podcast right there.
Scott Fox: Right.
John: So what – holograms, that's the word – so what, Scott, is exciting you in the near future, like just over the horizon are you seeing anything, are you steering your ship in a new direction?
Scott Fox: So the challenge I think for the next three, six, nine months like you were talking about is mobile, that everybody's gotta shift over there. But like most media it's fragmenting, it doesn't mean the web goes away it just means you gotta do mobile too. So I think if you focus on mobile for the next year you've gotta be there. But what the real key is that you've maintained and built a relationship with an audience that has real needs, and that's really the asset.
The website, the mobile connection, the design, all important tools but it's the assets, the assets in their lives that is the service that the customers need. And if you serve them well and keep up with the platform changes, I think you'll be ready when the whatever-the-thing-is is coming around the corner that we don't see like the Princess Lea holograms or whatever.
John: She's waiting for us right now, that's all I can say.
And Scott, I really wanna break this down because I have few really legitimate questions to ask you within the Lightning Round, but before we get there we're gonna take a second to thank our sponsors.
Scott, welcome to the Lightening Round where you can share incredible resources in mind-blowing answers. Sound like a plan?
Scott Fox: Okay.
John: So way back in the day, before your Stanford days even, what was holding you back from becoming an entrepreneur?
Scott Fox: I was programmed to think that you had to work for a big company. And that working for somebody else and getting the corner office and being a corporate executive was the thing. And it is a thing, no doubt about it. But the world has changed and I think anybody listening to this show is well aware of that.
But the thing that held me back for a long time was thinking that I had to work for someone else and that I wanted the prestige, and the power, and the income, of course, and the perks of a corporate job. And it turns out, at least for me, I did that, I've done it several times; corner offices, big money, big staff, all that stuff.
For me, I'd rather have my time be my own where what I want, and when I want, and go where I want do what I want, and most importantly have creative control to do what I want, to not only make money but to help other people, too. And that was what was holding me back and I encourage everybody to let go of that.
John: What is the best advice you've ever received?
Scott Fox: Well, I'm a big fan of advice so that's a long list.
John: That's another book!
Scott Fox: Yeah, it is another book.
I guess the thing that's made the difference for me, and I might've said this on our last encounter together, but the extra 10 percent makes a difference. A lot of people think its good enough to get an "A" like a 94 percent, that's an "A minus" in my book. And I do this with my kids too. You don't wanna be a jerk but go for the 99, go for the 100.
And the times when I've really found success has been when I did 110 percent. Do the extra thing. Just when you think you're tired that's when everybody is tired, too! And you push that extra 10 percent, make that one more phone call, that one more email and whatever it is, stay up an hour later, that's what makes a difference, I think.
John: Or for me it'd be that one more interview.
Scott Fox: Yeah, right, so you're well on your way!
John: So Scott, what is a personal habit that you do currently have that you believe contributes to your success?
Scott Fox: I've worked at real senior levels in a lot of different industries and you know the thing that, I don't know if it's helped or not, but it's made me feel better about myself which I think is important, I'm nice, I try to be nice I try to be nice to everybody. And I've worked with a lot of people who manage or negotiate through intimidation, especially men, obviously. And they try to talk down to people and push people around, and I just don't work that way. And I've left industry; I used to be an investment banker, I was in the entertainment industry, you know these are known for dysfunctional personalities, right?
And I've had a lot more success, maybe not financially, but I sleep better at night. I try to be nice to everybody, and I wish everybody did that and I don't think they do. I don't know if that's a plus or a minus, but it's a plus for me.
John: It's a huge plus and you're very gracious, too.
And one thing that I'm happy to share with Fire Nation is that on my side I wouldn't struggle with internet today, I mean internet's been in and out. Fire Nation, you probably won't gonna notice because my editing guy's gonna splice this together like no other. But I mean, Scott, you've been so gracious, kind throughout.
I mean it's frustrating for both of us for sure. But you know, to me I'm gonna look back on today and say, you know I did eight interviews and one of those interviews for some reason had incredibly inter minute internet but Scott was so gracious about it and that goes a long way.
Scott Fox: Well, thanks, and no problem. We're all struggling with different burdens and a lot of times you can't even see those burdens, right?
John: Internet airway burdens.
So Scott, what's an internet resource, like an Evernote, that you can share with our listeners?
Scott Fox: Well, I don't wanna be too self-promotional, but I'm really excited about these couple of new websites I just mentioned.
I think people, there's a real, any of you who are out there who are trying to build something, whether it's your authority as an expert there's RadioGuestList.com or InterviewGuestDirectory.com. I made these for you, and I'm not getting rich but it's like 5 bucks to list, that kind of stuff. You can afford this it's a way to get your name out there. Or if you need your products reviewed or your blogger or who wants to get stuff to review, ProductsForReview.com.
I'm one of you and these are the little services and this kind of stuff can help you and get you from nothing to something and that's the hardest part. Those first 20 episodes, right John, it's those, that's the hardest! And then you get it rolling. So I'm trying to help other people get the spark to it.
I've got the metaphor. I'm gonna ignite a spark to light the entrepreneur fire!
John: Ignite that entrepreneurial spark! And just a visualization for me is you just are sweating.
Like my first 40 interviews that we were talking about before I even launched, I was pushing this massive boulder up the hill. But it's like if you can just do these things, like RadioGuestList.com, ProductsReview.com just to get that tiny little bit of momentum, it gets so much easier. Because then the momentum takes over for itself.
And Scott, if you could recommend one book to join Click Millionaires on our Show-Notes page, what would that book be and why?
Scott Fox: Well, I was thinking about this because your system sent me the Show-Note prep questions. And I think I probably last time I gave you a book which would be a great book, like when Robert Klyosaki's book like Cash Flow Quadrant is one of my favorites.
But I thought of something different, a book that really influenced me a lot lately. There's a book called, and this is a science fiction book, it's called Daemon, like a software daemon, by Daniel Suarez.
I often read science fiction to try to, as in your example, to think ahead, where is this Princess Lea hologram, right. But this is not some far out thing it's a near future story about a video game that essentially comes to life as artificial intelligence. And I swear to goodness, or to God, we're on a podcast I can curse. I swear to God, this is almost within the realm of possibility, not some of this like space opera stuff that's a thousand years in the future like Star Wars or a long, long, time ago in a Galaxy far away.
But this is something, seriously, you could see happening on the news in a year. And I read this stuff and I recommend it to folks that are interested in that kind of thing for getting an idea of how artificial intelligence might arrive on the scene and impact your business and your life. And I think it's very interesting. So Daniel Suarez, Daemon, it's called.
John: Love it. Well, Fire Nation, I know that you have audio so I teamed up with Audible and if you haven't already you can get an amazing audio book for free at EOFirebook.com.
And Scott, this next question's the last of the Lightening Round, but it's doozy. Imagine you woke up tomorrow morning in a brand new world identical to earth, but you know no one. You still have all the experience and knowledge you currently have, your food and shelter is taken care of, but all you have is a laptop and $500.00, what would you do in the next seven days?
Scott Fox: Ookay. So, yeah, a little science fiction exercise for me, huh?
John: There you go.
Scott Fox: Well, I think, well you gotta cover the bases. If you've only got 500 bucks, and I assume I've got an internet connection with the laptop.
John: Oh, yeah.
Scott Fox: I'd go right to elance or odesk and start making a little bit of money by freelancing. You just gotta pay some bills and make sure you can eat. I'd list myself with whatever I was good at and see what kind of jobs I could pick up.
Then I would go out and figure out who I knew – or I guess you're saying I don't know anybody – so I'd go on LinkedIn or Facebook or anywhere I could to find people that needed the services I had. And I would work real hard, I'd split my time basically freelancing for other people to support myself, and my other chunk of time finding customer needs that I could serve. There's a big chunk of my Click Millionaires book about Lifestyle Business Design Principles, and there's seven of those in there.
The first one is find a need greater than your own need to make money. And that's a fundamental law for me, it's like I know you wanna make money but you gotta find something that somebody else wants so you can make the money. And that's what I would spend my time on; half supporting myself, and half finding something bigger that I could build a business around, especially if it had recurring income that you could automate your software. Niche research, SEO research, that kind of thing; find something and then serve probably a business need like we talked earlier.
John: Love it Scott! And I wanna end today on fire with you sharing one parting piece of guidance, the best way that we can connect with you, then we'll say goodbye.
Scott Fox: Oh, okay. Well ClickMillionaires.com, we haven't talked about that site much today, but that's probably the one I'm known best for. It's a big forum and we help people who are interested in this kind topics that John and I talking about.
And if you're interested in starting a business online or you already have one that isn't doing as well as you'd like, it's a free forum, and as far as I know it's the only forum on the internet. We actually take all the ad revenue and I use half of it to cover the expenses and I give the other half back to the most active members because they deserve it for their participation.
So you can actually get paid to learn. And if you wanna closer experience I've got a Master Minds forum you can work more directly with me.
But either way ClickMillionaires.com; we'd be happy to help you. And my books are in bookstores and Amazon all over the world. So if that's helpful I'd be happy to help.
John: Love it! And what's that parting piece of guidance?
Scott Fox: Oh, sorry, the guidance. The guidance would be I guess to do this. I mean the risks of starting a business today are not what they were in the 20th Century. You can do this stuff part-time and don't be too hard on yourself. It doesn't have to be just one thing that you're gonna beat to death, it can be a couple of things as we've talked about a lot. And you can do it part-time in your spare time, and work up to it. You'll know more as you go.
But the trick is to get started, and you gotta get started or nothing's gonna happen. If you want different results you gotta take different actions. So the time is now to get started and make a change in your life and maybe make some money, too.
John: Fire Nation, you are the average of the five people you spend the most time with, and you have been hanging out with Scott and JLD today!
So keep up the heat and head over to EOFire.com, just type Scott in the search bar and his Show-Notes pages will pop right up, both this one and Episode 20. That'll be a good little way-back machine for you. Go listen to those back-to-back it'll be a blast!
Scott Fox: Nine hundred episodes ago, it's amazing.
John: Seriously, 940 episodes ago.
And Scott, I wanna thank you again for sharing your journey, your knowledge, your vision for the future, your holograms with Princess Lea with Fire Nation. And for that, my friend, we salute you and we'll catch you on the flip side.
Scott Fox: Great. Thanks John and congratulations on all the progress you've made.
John: Thanks buddy.
Scott Fox: Bye-bye.
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!