Scott is the Co-Founder and Head of Product Marketing at SamCart, the first ever eCommerce platform built from the ground up for direct-to-consumer brands.
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3 Value Bombs
1) Go back to your home page or your own site. Look at it with fresh eyes and think of how you can make things easier and simpler. Eliminate friction and make it simple for people to buy, and you will see a huge difference.
2) Shorter is better. If it’s not easy for people to buy stuff from you, then you are missing out in a major way.
3) More customers means bigger business.
Klaviyo: Customers want more from brands. Delivering more means owning the customer experience. Klaviyo calls this “owned marketing” and they believe it’s the best path to growth. For more, visit Klaviyo.com/fire!
HubSpot: Listen, learn, and grow with the HubSpot Podcast Network at HubSpot.com/podcastnetwork!
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: SamCart’s Highest Converting Product Page Template & Why It’s Working So Well.
[1:04] – Scott shares something that he believes about becoming successful that most people disagree with.
- You cannot do what you want to do and reach the levels you want to reach unless you have that balance.
[3:20] – The ultimate product page template.
- Shorter is better. If it’s not easy for people to buy stuff from you, then you are missing out in a major way. Fewer page loads, shorter processes, let people know what you have for them, then get out of their way.
- Add the Point of Sale. You need to recap what the customer just did.
- Always leave room for gifts.
- Add some social proof. If you add a second testimonial, your conversion rate goes down by 3%; adding a third gets your conversion back up to 2.5%. Adding a fifth testimonial, gets the conversion rate up to 19.5%.
- The longer the guarantee, the higher the conversions.
[9:11] – Scott talks about payment options and payment methods.
- Having a payment option on your page is a 17% boost
- This is letting someone pay you through credit card or PayPal. Getting those two options together on the same page = higher conversions. Having a third payment method, that is a 23% boost in conversions versus any combination of just the two payment methods.
[10:37] – Having fewer fields on your page template.
- Most people, when it comes to how they sell stuff, they don’t think about the keystrokes and page loads that people have to enter.
[11:50] – The three strategies that can double what every single customer is worth.
- First, get customers to spend more. Introduce different bundles. Give people the option to spend more money right there on the spot.
- Second is order bumps. Right before the customer clicks submit, there is an offer for an add-on.
- Third is one-click upsell into your checkout process. It boosts the average order value over 60%.
[16:38] – A timeout to thank our sponsors, Klaviyo and HubSpot!
[18:51] – The four word phrase that SamCart’s top-sellers are using to boost their customer acquisition today.
- “Pay what you can”
- Get more customers and get more people in the door. There’s huge opportunities downstream.
[21:45] – Free lead magnets were once the only thing people were doing. Scott thinks that it’s going extinct. What’s replacing free lead magnets?
- More customers means bigger business.
- Invest in your customer list. It’s the number one place for you to grow your business and for you to open up more opportunities down the road.
[24:24] – Scott’s key takeaway and call to action for Fire Nation!
- SamCart – Save 40% On SamCart & Claim 8 Exclusive Bonuses!
- Go back to your home page or own site. Look at it with fresh eyes and think of how you can make things easier and simpler. Eliminate friction and make it simple for people to buy and you will see a huge difference.
Who's ready to rock today. Fire Nation, JLD here, and welcome to Entrepreneurs On Fire brought to you by the HubSpot Podcast Network with great shows like business infrastructure. Today, we'll be focusing on SamCart's Highest Converting Product Page Template and why it's working. So, gosh, darn well, to drop these value bombs, I bought Scott Moran into EOFire studios. Scott is the Co-Founder and Head of Product Marketing at SamCart. The first ever e-commerce platform built from the ground up for direct to consumer brands. And today Fire Nation, we will talk about the ultimate product page templates, three strategies that can double what every customer is worth to your business.
Why free lead magnets are now extinct and so much more. When we get back from thanking our sponsors, customers want more from brands delivering more means owning the customer experience, taking control over data acquisition analysis, creative and delivery. Klaviyo calls this owned marketing, and they believe it's the best path to growth for more visit Klaviyo.com/fire. That's K L A V I Y O.com/fire. The HubSpot podcast network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business. Whether you're looking for marketing sales service, or operational guidance, the HubSpot Podcast Network hosts have your back, listen, learn and grow with the HubSpot Podcast Network at hubspot.com/podcastnetwork.
0 (1m 28s):
Scott say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. What
1 (1m 37s):
Is going on? Fire Nation, who are excited to be here? Definitely got a bunch of fans on our team actually JLD that were really, really excited when they heard that I was coming on and they were like, hold on.
2 (1m 47s):
We like, no,
1 (1m 49s):
We're super excited to be here. And yeah, something that I believe is true that others might not, you know what I mean? So like this might, I don't know if this is gonna like age me a little bit or not, but basically I know a ton of people sort of like in my generation, my age group, my crowd, whatever. Right. It was like so big when I was leaving college and stuff that it was like, Gary Vaynerchuks like, just work your ass off stuff. You know what I mean? Like no balance between work and life. Like, dude, you just gotta, you know, there's that one viral video he did with some kid that asks them about, you know, my fiance says I'm working too hard and he's like, dude, there is no such thing. Just go, go, go. I believe that the opposite is true. And I think that you cannot do what you want to do. You can not reach the levels you want to hit and, and really truly maximize whatever it is that you're doing, unless you have that balance.
1 (2m 33s):
And certainly, you know, that's personal to me, that's something, you know, I had a very big life-changing event in 2016. My wife gave birth to our first son and he actually ended up passing away a few hours after he was born. And for me like that whole experience just completely reshifted everything in my life. And we were working so hard. We were building SamCart or starting a software company, doing all this kind of stuff. And it just completely reprioritize everything in my life in a extremely positive way. And now I know that like for me to achieve balance for me to achieve success and, and hit Heights that we've been able to hit now would not be possible unless I was finding that right balance for me personally, in relationally, in my marriage, in, in work, you know what I mean?
1 (3m 13s):
And, and finding a balance between those things and I'm sure that kinda hits home with you as somebody who lives in beautiful paradise in Puerto Rico in that, you know, it's like to me, it's, it's not about burn, burn, burn, burn, burn to me. I can do way more when I am balanced and I am set.
0 (3m 26s):
Absolutely very powerful share. Thank you for saying that and Fire Nation, as we promise what we're talking about, Sam, Carr's highest converting product page templates and why it's working so well. And Scott has promised to bring the numbers, the stats, the analytics, the details, which I know you love Fire Nation. So you do have the ultimate product page templates and this boost conversions for any type of offer, Scott's share this ultimate product page template with us.
1 (3m 56s):
Yeah. So I, you know, that's what SamCart does, right? We are that point of sale, whether you're selling digital products, physical services, you're, you know, whatever it is that you're doing essentially. Right. And so, no, I mean, you know, I get to sit and have this like God's eye view onto 17,000 businesses that are selling just a ton of money. I think right now it's, you know, like 60, $70 million a month. And it just, we just have this unbelievable database to draw from. So yes, very, very much like the next, whatever I'll talk about here is like really quick hitting like actionable stuff. Of course, you know, it'd be great if you guys all sell yourself on SamCart, but whatever you're doing, wherever you're selling it, I want you guys to take like, like go do an audit of it based on what I'm about to tell you, because what I'm about to tell you is not like our opinion.
1 (4m 37s):
It's not some short split tests like this is numbers directly from SamCart's database, right. That absolutely apply across the board. So it's not my opinion. This is just, these are cold, hard facts. Take them for what it is. But so the first thing essentially is that shorter is better. Okay. Like it's 20, 21. Like if it is not easy for people to buy stuff from you, you are missing out in a major way. And here's a really cool split test that we did. And we have repeated a number of times over the years, but the main split test always kind of stands is we worked with a bunch of SamCart's top sellers and basically said, Hey look, a bunch of you guys who are doing like multi pages, you know, someone's going to hit your, hit your site and they're gonna have to click to go find a product and click to hit.
1 (5m 17s):
Maybe you have a sales letter for it or something like that. Right. And then click, and then you can go by and it's, you know, page, page, page, page. We basically worked with everybody to shorten that down into one sort of big hybrid page, right? So you're going to on one page, talk about what you got, get people excited about it and let them buy it, get out of their way, right. Step back and let him get out of her way. And it was absolutely bonkers was, it was hundreds of thousands of pages is a very, very large sample size. And the single page out converted by 24.9% across the board. And so that was like the, the big aha moment in which changed the direction of SamCart even really for, for that whole time period. But basically fewer page loads, shorter processes, let people know what you have for them and then get out of way.
1 (5m 57s):
And that's like, that's absolutely item number one. And then basically going on from there just a couple of like quick hitting things that every single one of you guys should have is basically number one is you have to, at that point of sale, at the point in which someone is giving you their credit card information is signing into PayPal. You know, whatever it is that they're doing to buy your stuff, you need to recap what they're getting. Right. People have goldfish memories. And like my favorite kind of analogy for all this stuff is I always say like, you know, with SIM card, we're trying to help our customers just like grease the slide, right? Your people are right there. They're on the cusp of buying from you. And like your only job is to just help them go, like get out of their way and just give that one last little kind of nudge. Right.
1 (6m 38s):
And so recap your offer, whatever it is that you're selling your service, whatever. Right. Just some bullet points, let them know, remind them, oh right. This is what I'm getting in exchange for my, you know, X amount money. Right. Another one is always leave room for some sort of free gift. Right. Always just a little bit more. Right. Hey, by the way, you didn't hear about it before, but here right now I'm giving you just this one little extra, download this one little extra, you know, behind the scenes, inner review this one little extra something right. To thrill people and just push them over that finish line. The next one is always, and this is what it seems really, really simple. Right. But it's social proof. Right? So testimonials right there, another one of these things that like people, you know, everyone knows to have social proof on their home page or, you know, things like that.
1 (7m 23s):
But at the point in which people are buying, it's just conspicuously, absent a lot. Right. And so it's one of my very favorite things is to talk people into like, listen, add some social proof. And here's a really, really crazy number as we basically it's unanimous that when you add social proof versus not having it, it converts higher. But JLT question for you. Like if you add one, if you go from one testimonial to two, what do you think happens to someone's like conversion rate? It goes up by 10%. It goes down by 3%. We add a third. What you think happened.
0 (7m 52s):
Okay. I'm getting the trend here. It goes down by 15%.
1 (7m 55s):
It goes back up by like two and a half. Okay. I'm completely lost. Great. I'll give you the short version. The short version is that basically having 1, 2, 3, 4, it's all kind of the same. It's all better than zero. And then for some reason in SamCart's database, when you add a fifth it's 19.4% higher conversion, well, I don't know what to do
0 (8m 16s):
With that. It's like the community tipping point where people are like, okay, five people. I get it, I get it. I get it. And there's probably some diversity there as well. They're probably seeing some like older men, younger women, you know, maybe different ethniticity. So yeah. There's some cool
1 (8m 31s):
Stuff there. Yeah. Big time. Yeah, absolutely. Yeah. And I think you, when you see, you know yeah. You see people like you, I think it's cool, but I just, that's the craziest stuff. That's one of my weird ones that I never know what to do with that one. The next one is having a guarantee. And I mean like something in writing explicit, you know, whatever you can do, right. Cause everyone's always, you know, maybe it's a hundred percent money back guarantee. Maybe it's a 30 day, maybe it's 12 months, you know, whatever it is. Right. But having a guarantee in writing versus not having okay, 26.2% boost to conversions just by adding some kind of guarantee. And that's one of my favorite favorite ones. And the numbers are really strong in that if you can, if it fits whatever it is that you're selling, right. The, the longer your guarantee, the better.
1 (9m 11s):
So basically one of our control is always kind of like a 30 day. Right. And this is really cool. And is that basically in SamCart's database, we improve it now at this point, right. That if you add, if you take that guarantee from 30 days to 60 days, it is an 81% boost over the control, which is just like bonkers numbers. But basically right. I mean, it makes sense. Stronger guarantees, higher conversions. Absolutely crazy. But the numbers are, are bonkers there. So yeah. Next one up is called payment options. And so everyone knows what this is like I do this professionally. So whatever, but if you don't know what that word means, it is like offering a payment plan on something, you know, like you see this all time. I saw this buying shoes the other day, like affirm is everywhere. Right? You go buy like a Peloton.
1 (9m 51s):
And what do you see right underneath is, Hey, break that into chunks. And you know, basically being able to choose between those two options, that's a payment option, right. Having a payment option on your page is a 17% boost your conversions by having none. So basically just introducing some choice, letting your customers decide how they're going to pay you. Right. Break it up, or, you know, things like that. And there's other ways to do that. The other ways to sort of use that feature that are really cool. Yeah. So, and then the second one is really closely related to that, but we call it payment methods. Okay. So payment methods is you're going to let someone pay you with credit card, right. Or you're going to let someone pay you with PayPal. When you put those two together on the same page, higher conversions.
1 (10m 33s):
When you add in a third, like with SamCart, you can do, you know, you can do apple pay, Google, pay, things like that. Right. So if I'm on Chrome or I'm on my phone, right. You can like, I can buy with my face, which is really cool. I freaking love the idea of people just buying stuff on SamCart with their face is fun. But when you bundle all those together and you let your customers choose 23% boost over any other combination of one or two. So like, let your customers choose how they're paying you. It is a big, big boost. And then last one I got on this kind of section here for you, but it's fewer fields. So we talked at the beginning right about like making, buying easy. Like if you're not making buying easy from you, right. Then you are losing out. And fewer fields is a really fun one.
1 (11m 14s):
Cause like most people, right. When it comes to how they sell stuff, they don't think about very much like how many keystrokes are people having to enter in? How many page loads are they having to enter? But again, this is one of these ones that when you make those fields shorter, like if you don't need someone's shipping address, get rid of it. If you don't need their phone number, get rid of it. Right. Because the numbers are crazy clear SamCart's database. Our control is basically having, you know, name, email, phone, shipping and billing, right. And if you just remove shipping and billing 35.1% boost over the control on your conversion. So it's just like you add all these things up, you know, I mean, what was that? Seven or eight different bullet points? And like the, the summation of it is make buying easy and you will start seeing rewards in a major, major way.
1 (11m 58s):
A lot of value bombs
0 (11m 59s):
Here, Fire Nation, like a lot obviously. But the one phrase that I want to circle back to is at the end of the day to get out of their way, remove the friction, Fire Nation, grease that wheel. I mean, that's what you need to be focused on. So you have three strategy, Scott that can literally double what every single customer's worth, break these down for us
1 (12m 21s):
And carts whole sort of like emo, like what do we do? Right. It's based off this quote from Jay Abraham is about just to summarize it essentially, right. Is there's three ways to grow a business, get more customers, which is all that stuff we just talked about. Right? Boost, conversion rates, get more people in the door. Number two is to get customers to spend more. Right. And that's what this is. That's I mean, you know, we built SamCart to sort of scratch our own itch myself, my brother, our co-founder we're, you know, running our own business. And we knew we needed features like this to keep growing in any way. So, but basically if you want to take a customer from, you know, a $20 book buyer, right. And turn them on average to $40 or $50 or $60, this is the kind of stuff that's going to do that for you. The first one is what we call payment tiers.
1 (13m 2s):
So it's kind of like payment options. But think of it more like, you know, instead of someone saying like, I'll buy your book for 20 bucks, you know, maybe they have a second option there. That's like, I'll buy the book and some, you know, bonus background content, right. For $30. Right. And you give people these options, these bundles, where they can sort of self say, I'm ready to spend a little bit more money. Right. Kind of like go into you, go to the carwash or something. Right. Which I don't know. Maybe you don't get your car, Washington, Puerto Rico anymore. Cause it's just gorgeous
2 (13m 27s):
All year round. That's fine. But you know, like you go to the carwash
1 (13m 31s):
And it's like, get the basic wash for eight bucks, get the platinum wash for 12 and the super ultra crazy whatever for 15, you know, same idea. You let customers choose to spend a little bit more. And the 80 20 rule it's it is, it is wild, absolutely wild. When we look at SamCart's database, the 80 20 rule, like if anybody's unfamiliar with it, right. It's just basically like the 80 20 rule is 20 80% of results come from 20% of your customers. Like it applies everywhere. It's wild, but it applies in a major way. Here is basically if I brought in a hundred customers, 20 of my customers are ready and willing to spend double. And then 20% of that, 20 are ready to spend double of that. And it just keeps going up and up.
1 (14m 11s):
So giving people the option, get out of their way again, right? Let people spend more money, introduce some different bundles, find ways to sort of like, you know, give people the option to spend some more money right there on the spot. And it works like magic. It's absolutely wild.
0 (14m 25s):
80 20 rule is true. Fire Nation. Give people that option to actually continue down that journey. You should not be stopping them. They should decide when to stop. It's not your decision to be like, okay, it's the end of the road here. Get off. No, they can decide when and how to get off. So keep on rocking Scott,
1 (14m 41s):
Second one is called order bumps. It basically it's like for anybody who's unfamiliar with the term, think of it like grabbing a Snickers when you're leaving the grocery store. Right? So someone's on your page. They're excited about your product, your service, whatever, write your book and they're filling out their information. And then right before, right before, they're about to click submit, you know, again with SamCart, you can do this kind of stuff, but hopefully whatever you're doing, wherever you're doing it, you can do the same thing, but you can offer multiple different kinds of like just really quick ad-ons and it's super simple. You just click a check box and someone's just adding something to their cart, right? I'm grabbing that Snickers. I'm putting it in a, but order bumps are wildly popular. They convert anywhere between 30 and 70. Some odd percent is kind of, you know, but basically adding a single order bump on SamCart's database, approves boosts, your average order value by 31%.
1 (15m 28s):
So again, if you're selling that, you know, $20 book, right, a single order bump could be taking those customers up to 26, 27, 28, $30 a piece on average and all of a sudden anyway, big downstream effects from that one. But that's just a one single order bump. You could do multiple. There's a lot of, lot of room for error there, but it's a, it's a very, very powerful feature in Sam CURT's database is crystal clear. Everyone should have those in whatever it is that you're selling. And then number three, so is probably the biggest single ones. It's probably like the biggest thing that Sam kind of known for, right. Is one-click upsells, no more logging back into PayPal, right? This is the big kahuna, like adding just a single OneClickUpsell into your checkout process, whatever it is that you're selling, right?
1 (16m 13s):
SamCart's database proves it boosts average order value by 68%. So you add those two things up, add one order bump, add one OneClickUpsell to whatever it is that you're doing. And that alone is almost doubling your customer value across the board. Absolutely humongous, humongous differences. When businesses get their hands on features like that. Wow.
0 (16m 33s):
I mean, Fire Nation, you can just do the math in your head. I mean, these three strategies are going to add significant revenue to your bottom line. And what happens when you start bringing in more revenue per clients, you get to invest back more into your business, make your product better service better, maybe, Hey, even spend more money on ads and do all these different opportunities that now exist for you. And while do we have some more value bombs coming up, Fire Nation. When we get back from thanking our sponsors, knowing what factors are driving your business performance and growth is critical to your success until you know, what's working and what's not there isn't much you can do to scale your business or better serve your customers. That's why there's HubSpots with HubSpot.
0 (17m 14s):
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0 (18m 2s):
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0 (18m 58s):
That's K L A V I Y O.com/fire. Scott. I want to dive in and I want you to share the four word phrase that SamCarts top sellers are using to boost their customer acquisition today.
1 (19m 13s):
Absolutely. So that phrase is called pay what you can, that's the phrase. So pay what you want pricing is basically like, you know, I'm going to it's exactly what it sounds like, right? I'm going to, I'm going to put something out there and I'm gonna say, Hey, look, you can pay me 10 bucks or whatever you want for this something. Right. We see a lot of people selling books like this, we see a lot of services selling, you know, kind of like, I don't know, cheat sheets and worksheets, you know, just it's it's all over the board, but that's the idea pay what you can is what is shown to the customer right there on the spot when they're buying something. And this, like, this is a relatively new thing to, SamCart's been around for like eight, nine months. I'm like that. But this one feature is probably the single hottest thing that I see here right now happening in like online sales
0 (19m 57s):
Now. Right. Do you see people put like a recommended price next to it to kind of anchor? Or is it just like, let's just leave a blank. You can totally
1 (20m 4s):
Do that. You set a minimum and you set a recommended if you want, you know, those kinds of things, but like the best way to describe it is I'll just tell you a quick story. So I was talking to a guy, his name is Matt Seuss. He's a photographer. And so he sells like Adobe Photoshop presets to people. You know what I mean? So the people come to him, he's a big wildlife photographer guy. And so here's what he did with pay what you can. Right. So he was basically, he took a dead idea, right? So he went to, he saw the featuring, he's like, I'm going to try this out, let's see what's going on. He took, went back to his, his hard drive. We, we like to call it that he was something that was collecting digital dust. And he took this old download that he kind of was trying to give away previously. Right. It was a, and this is kind of bleeds into point number four.
1 (20m 45s):
Right. But he was trying to give thing away as like a freebie. Right. And it, nobody cared basically. It wasn't working for him, so it, whatever. Right. It goes on a hard drive with all the other stuff we've all created. We all know it w what that's like, he brought it back. He made it a pay what you want. And he made it a $9 minimum. Well, after his first couple of weeks, his average customer was paying him just under $20 on average. And then the best part about all that stuff is not only were people paying more. So all of a sudden he's making money from something that was, he was trying to give away for free before, and literally just wasn't working. But then what did you do after that then? Because he's now getting customers on the spot, right? Cheap customers. But again, customers, he adds in an order bump, he adds in a second one, he adds in one click upsell and all of a sudden his average customer value on this $9 minimum pay, which you can pay, what you want.
1 (21m 32s):
Thing was over $50. And he had one guy who came through, paid him a hundred dollars and then bought everything else. And all of a sudden this little freebie thing, he was trying to give away, turn somebody into like a $187 customer or something like that. I mean, it's just, that's the kind of power we're talking about. We see this story repeated all over the place and it is it's wild, what people are doing with that to just get more customers, get more people in the door. And it's just huge opportunities downstream.
0 (21m 59s):
So free lead magnets used to be all the rage. I mean, I remember them welcome mats. Tripwires free lead magnets. Like whatever you wanted to call it. Like they were once everything is all people were doing, but you believe they're now becoming extinct. So talk to us about that and show us, what's replacing these free lead magnets. You've been doing this for
1 (22m 18s):
A long time, right? Like what has happened to your email, open rates as compared to them when they were in 2012 decline, big decline. Right. And it's just, it's just not what it was. And we see it all the time. Like if we just open up and just be honest with ourselves for a second, you know what I mean? Like, I don't treat my email inbox the same way I did a decade ago. You know? Like, I'm sure you don't treat your either. Right? Like, I don't, that I would take the bottom line is basically, if you're still giving stuff away for free, you should be completely rethinking how you're bringing people into your world. Instead of trying to get free email seekers, you know, who does open your, every single email you send, you know, who does get excited when you release a new book or a new service or new course or something like that. Right?
1 (22m 58s):
Your customers. Yeah. Your customers, right? Like all of a sudden, you know, like there's, there's a group of people who are still reading what you send them. Here's a few people who are still super excited when you have something else to sell them. Like, that's, you should be thinking in terms of, I'm going to take my freebies, take my lead magnets. And I'm going to put them on sale for a dollar, put them on sale for it. Like Matt did put them on sale for nine bucks or use a pay what you want, let them choose. Right. But you get a chance to turn these free things that just, you know, people just don't, you know, the free stuff just doesn't do it anymore. But when someone, when you're willing to put a dollar amount on something, if I've given you a dollar, I'm way more likely to open your emails, because I'm invested in your brand. I am in, you know, the EOF community.
1 (23m 39s):
You know what I mean? Like I'm invested in what's coming next, just from that one little tiny sort of very small transaction. And you get a chance if you have the right features behind that, you know what I mean? I can turn into this whole new profit center like it did for Matt, like I was talking about before, and then what happens from there, right? Like you said, now I can spend some more money on ads. You know, all of a sudden he was like, wow, there's room for profit here. I'm going to go reinvest. He went back to Facebook ads and now that's, you know, a main, main driver of his business, but more customers means a bigger business. Right? So I just, that's the one thing I want everyone on this call to everyone, listen to the podcast today. Just like, think through that, right? Are you investing in free email, freebie folks?
1 (24m 19s):
You know what I mean? Who, who likely are, are way less invested in your brand? Are you investing in building building the biggest asset you could possibly build is your customer list. No matter how cheap, no matter how small the transaction, that customer lists is the number one place for you to grow your business and for you to continue to open up more opportunities for yourself down the road.
0 (24m 38s):
Scott, let's end with a bang brother. I want to hear from you. What's the one thing you really want to make sure a Fire Nation gets from all these value bombs. You dropped all episode. Give us a strong call to action for Fire Nation. I know you have something pretty cool for this amazing savvy audience of mine. And then we'll say goodbye.
1 (24m 56s):
I love it. Absolutely. I, the biggest thing I want to impart anybody listening today, again, like I do this professionally, I'm the weird guy that like wakes up. And I think about conversion rates and I think about average order value. So like, you know, if you're looking at these terms and thinking like, whoa, whoa, whoa, what was that? Like? Don't sweat it. You know? I mean, you guys can go check us out anytime, definitely check it out at samcart.com/fire. That's you know, I want to make sure we send out that list for sure. You guys can go check that out. Have some cool for everybody who wants to try out SamCart and just get more familiar with all that stuff. But the biggest thing that I want you guys to think through is go back to your own site, go back to your own homepage, go back to wherever it is that your, your visitors are coming. Your potential customers are looking at and just try to look at it with fresh eyes and think, how can I make this simpler?
1 (25m 38s):
How can I get out of people's way? How can I eliminate friction? How can I get rid of keystrokes? Get rid of page loads because right this very second, right? That it is never, ever, ever been more important. That being by the buying process of you're putting in front of your customers is simpler. Make it simple, eliminate friction, shorten things up, do it on your phone, make sure you looking on your phone. You know what I mean? That's, that is a massive, massive thing as well. I mean it's 60, 63% of SamCart's traffic across all of our customers now is mobile devices. So, you know, that's, it's a, it's a massive, massive opportunity there, but make it simple, make it easy for people to buy, shorten that process. And you will see huge dividends. Love
0 (26m 16s):
That. Now how can Fire Nation learn more about everything you have going on
1 (26m 20s):
Head over to samcart.com/fire. There is an awesome offer for anybody wants to check out SamCart, learn more about the features we talked about here today. All kinds of good stuff there. And yeah, definitely a great, great place to, for anyone who's looking to just basically level up their e-commerce and add some more features under their tool belt that can do some of the stuff we talked about here today, even just
0 (26m 40s):
Your e-commerce foundation, but just overall level of what you're doing in online world. When it comes to having a better customer experience for your customers, a better user experience for your users, samcart.com/fire fighting an issue. You know, you're the average of the five people you spend the most time with. You've been hanging out with S M and J L D today. So please keep up that heats and head over to eofire.com. If you type Scott in the search bar, the show's page will pop up with everything we talked about here today. Best show notes in the biz timestamps links galore samcart.com/fire is your direct call to action Fire Nation. To learn more about this amazing company and get more tips, tricks, and awesomeness from this great company.
0 (27m 24s):
And Scott, thank you for sharing your truth, your knowledge, your value with Fire Nation today, for that we salute you and we'll catch you on the flip side. Hey, Fire Nation today's value bound content was brought to you by Scott and Fire Nation. I've we need a treasure trove of free courses for you. Free courses. Actually, you had a podcast or a mastermind create funnels that converts come up with your big idea and so much more just visit EOFire.com/resources to start learning today. I will catch you there, or I'll catch you on the flip side. Customers want more from brands delivering more means owning the customer experience, taking control over data acquisition analysis, creative and delivery.
0 (28m 5s):
Klaviyo calls this owned marketing, and they believe it's the best path to growth for more visit Klaviyo.com/fire that's Klaviyo.com/fire. The HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business. Whether you're looking for marketing sales, service, or operational guidance, the HubSpot Podcast Network hosts have your back, listen, learn and grow with the HubSpot podcast network at hubspot.com/podcast network.
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