From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.
Scott Voelker is the host of The Amazing Seller Podcast, a top rated business podcast where he helps everyday people build successful, Lifestyle Online Businesses through his TAKE ACTION approach.
TakeActionEffect.com – Check out the website to grab a copy of Scott’s book, The Take Action Effect!
3 Value Bombs
1) Think about something you’ve done that you have succeeded at, and feel great about that.
2) Start believing in yourself and give yourself credit.
3) You don’t have to be an expert. Find your niche, and if it’s not clear, learn the process. Take action.
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: The TAKE ACTION EFFECT: How to Build a Future-Proof Business with Scott Voelker
[1:12] – Scott shares something about himself that most people don’t know.
- Scott is a super neat guy and sweeps his floor before he starts his work day.
[3:31] – What is The Take Action Effect?
- The Take Action Effects started on Take Action moments – it makes you do something, and then from there you get the effects of the action that you have taken.
- “You don’t need to see the whole stair case to take the first step”.
[6:43] – Why is NOW easier than ever to build a lifestyle business that you LOVE?
- Think about starting a business from nothing and start to learn the process by taking action.
- Get the attentions of the market you want get involved with, then deliver value, and then you’ll monetize.
- Opportunities are endless IF and WHEN you take action.
[9:25] – Why do some people never see results and others do?
- Those who do are those who have a niche and take action – those who can convince their mind that there are ways to do it.
- Exercise: Dig dipper to find the reason why you do what you do. Ask “why” multiple times.
- When you compare yourself to anyone, you will despair.
[13:55] – How do I regain confidence if I’ve failed before?
- Scott suggests an exercise; think about something that you’ve done that you have succeeded at, and feel great about that.
- Start believing in yourself and give yourself credit!
[18:06]– A timeout to thank our sponsor!
- HubSpot: Building a business is challenging enough; your tech stack shouldn’t make it harder! Learn how HubSpot can help your business grow better at Hubspot.com.
[20:21] – What should I do if I don’t know my niche?
- Scott shares a “Take Action Moment” and how it changed everything for him
[22:00] – Scott shares how to turn your passion into a business
- You don’t have to be an expert. First, find your niche, and if it’s not clear, learn the process.
- Document your journey.
[27:46] – How do I stay motivated in the beginning stages?
- Be real; give yourself expectations.
- Set small targets and measure your milestones.
- Keep taking action.
[31:00] – Why should Fire Nation read The Take Action Effect book?
- By reading the book, it will give you clarity on where you’re heading. It will help you create the life that you want and that you deserve.
[32:33] – Where can Fire Nation get The Take Action Effect book?
- Scott invites you, Fire Nation, to grab a copy of the book at TakeActionEffect.com!
- Use #TakeActionMoment on social to share one of your moments when you’ve won at something because you took action!
[34:15]- Thank you to our Sponsors!
- HubSpot: Building a business is challenging enough; your tech stack shouldn’t make it harder! Learn how HubSpot can help your business grow better at Hubspot.com.
John: Boom, shake the room, Fire Nation! JLD here, with an audio master class on the Take Action Effect, proven strategies to create a future-proof business and create your ultimate freedom, and to rock this mic, I have brought Scott Voelker because he’s the host of the amazing Seller podcast, which is a top-rated business podcast where he helps everyday people build successful lifestyle online businesses through his take-action approach.
And today, Fire Nation, we’ll be chatting about why now is easier than ever to build the lifestyle business you love, and why some people see results, and others don’t, and how do you get confidence if you’ve failed before, and what happens if you don’t know your niche, and so much more, as soon as we get back from thanking our sponsors. Scott, say “What’s up” to Fire Nation, and share something interesting about yourself that most people don’t know.
Scott: Well, John, thank you so much for having me back. What’s up, Fire Nation? So glad to be back on, fired up, and that one little thing that I needed to share here with everyone – and, this isn’t gonna be a big takeaway that people are gonna be like, “Oh cool, now I’m gonna be successful because I have this one takeaway,” but it is kind of funny, and I’ve never really shared this part of the story. A lot of people don’t realize I’m a pretty super neat guy. I like things in their place, and one thing that I do every single morning – John, this is gonna blow you away, too – I Swiffer my floors before I start my workday.
John: That does surprise me. Don’t let Kate hear this, by the way, because I don’t want her getting any ideas.
Scott: I know. Every guy I tell that to, which I don’t tell that many, but here, I’m telling it to thousands. So, anyway, I do that, I’ve always been that way, and since I’ve had kids, and now I have dogs, I just like things kind of tidied up. So, in order for me to start my day, I get a few extra steps in, I zing around with my Swiffer, put it away, and away we go.
John: Yeah, I’ve always described myself as a very neat person, not necessarily clean. I like things in their place, but that Swiffer thing – yeah, I get that. So, Fire Nation, Scott was actually in Puerto Rico not too long ago, so we were hanging out in person in this little paradise that we have here in the Atlantic Ocean, having a great time, and he was actually sharing with me this pretty exciting news: That he was in the process of writing a book called The Take Action Effect, which, of course, is the focus of this master class.
We wanna talk about proven strategies so that you, Fire Nation, can build a future-proof business and create your ultimate freedom, because who doesn’t want ultimate freedom? Truly – and, Scott, this is a killer topic. Fire Nation would love to hear more about it. Let’s bring you on. Let’s talk about it after the book has already been published. So, here we are. The book has been published, it’s out there, it’s available, Fire Nation, and we’re gonna go through some of the really key learning points and topics that Scott hits upon throughout the book, but first off, Scott, before we hit that very first bullet point, what exactly is The Take Action Effect, and why did you write it?
Scott: Yeah, it’s a great question, and you and I had a conversation – probably almost two years ago now – and you were like, “Hey, Scott, when’s your book gonna come out?”, and I’m like, “You know what? It’s in there. Don’t know what I’m gonna write yet, but I do wanna get something out there,” and here we are, on your podcast, talking about it. Pretty excited about it.
So I was digging deep within my own journey, and I’m thinking to myself, “I’ve been at this for over 15 years online,” and I’ve been brick-and-mortar, and I don’t have a college education, and I get a lot of people that feel as though they have to have this major education, or they feel stuck because they’ve put all this time into something, and they can’t let that go and start something new because they’ve spent so much time, either working the ranks in corporate or whatever. They’ve dedicated so much time or money – resources – and they can’t let that go.
But then, they’re living in this cage, in a sense, or this prison where they feel like “I can’t because I can’t let that stuff go, but I really want to.” And, I’ve kind of done that. I was like, “You know what? I just need to retrace my steps.” Because if you look back, there’s these moments that I have – there’s these little moments that I call “take action moments” – there’s these little moments that happen that – it makes you do something, and then, from there, you get the effects of the action that you’ve taken.
So, I was like, “Wait a minute. This is something that everyone is probably doing right now. They’re not realizing they’re doing it, but if they could understand it, they could start to apply this and really uncover their own moments, but also have some future moments that will lead them to where they wanna go.” That’s the effect of the action.
We’ll talk about it, but there’s been so many things in my life – and, I know, John, for you as well, you had a decision you had to make. Once you got out of the Army, you’re like, “What am I going to do?” You made that decision. It might not have been the decision that got you to where you are today necessarily, but it led you to that next place that got you to think about the next thing. So, there’s all these little moments in time. To me, obviously, they lead you to where you’re going to go.
For me personally, I met my wife, and I never would have went out that night, but my buddies were telling me I had to go out that night, they were dragging me off the couch, I went out, I met her. If I never met her, my life would be completely different, have no idea what I would be doing, but I know right now because of that one moment, I met my wife, 25 years of marriage right now, insane, and it’s like that one little moment changed my life forever, and I think everyone has these moments that they can tap into.
John: And, think of the ripple effect, too, because it’s not just the 25 years that you spent together with your wife, but it’s the kids that you’ve produced, and it’s the lives that you are shaping, the ripple effect that now they’re going to have on this world. It all comes from one moment, Fire Nation, of taking action, and that’s why I personally love that Martin Luther King quote “You don’t need to see the whole staircase. Take the first step.”
Scott didn’t need to see 25 years of marriage and all these kids. He just had to see the first step of going out that night, and that’s all he did, and he took action. So, Scott, let’s just dive in, brother, because now, as you and I are speaking, as everyone one of you, Fire Nation, are listening, it’s easier right now than it ever has been before to build a lifestyle business that you love. Tell us why.
Scott: Yeah, well, you know as well I do – we have so many more resources, and tools, and information, and education to help us. We can literally go online and learn whatever we need to learn for free, really. We can go out – now, I’m a promoter of buying into a training because it’s like a college course. If you’re gonna go somewhere, why not have it mapped out and figure that out or have someone else figure it out for you and speed up that process?
But, think about it. Wherever could you get your either message or even just start a business with almost nothing and start to learn the process by just starting, by taking that action. I’m not saying that what you’re going to start today is going to be the thing you’re gonna do for the next 10 years. How many people have went to college, thought they were gonna do the thing they went to college for, and never did the thing anymore, or they changed courses, or whatever?
So, it’s the same thing now, but right now, we can blog, we can podcast, we can build niche sites, we can be a YouTuber, we can start an ecommerce store, or we can do a mix of everything. There’s so many opportunities for us to go out there and really get the attention of a market that we wanna be involved with, and then, from there, deliver value, and then, from there, monetize. That’s the simple formula, but it’s never been easier than right now.
You talk about it so much as well, John, and you’re a proven example of it. You get your message out there, you believe in something, and then, you start to tap into the channels to get the attention in that market. Like I said, blogging, podcasting, whatever – you have these resources available. So, why not start tapping into those today? To me, life is too short. Just do it and start learning the process, not figuring everything out.
John: Fire Nation, the process isn’t super complicated, but it’s always gonna go back to taking action because this is something that I have seen done, this is something that I’ve done, and that’s No. 1. What is your zone of fire? What is that thing that, No. 1, you have passion for, you’re excited about, but also, you’re adding value, and you have skills you can really give to the world? What is that combination of all those things into that one zone of fire, something that you’re fired up about, and then, what’s the next step? Create content around it. Share it with the world.
What happens next? You’re building an audience. Then, what are you doing? Asking that audience, “What are you struggling with right now? Oh, really? That’s a common struggle that all these people are having that are consuming my content. How about I produce a solution in the form of a product, or a service, or a podcast, or a community, or a mastermind?” The opportunities are endless, Fire Nation, if and when you take action. But Scott, let’s call a spade a spade, brother, because you and I – we’re honest people. We are. We like transparency. We like authenticity. We’re genuine. Some people, frankly, just see results, and some people don’t see results. Why is that the case?
Scott: Well, there’s a few different things here. The one big one I see a lot of people is they don’t think they have the skills to do it. They lack the self-confidence. There could be a variety of different reasons why – we could tap into that – but really, they don’t believe in themselves for whatever reason. Maybe they tried something before and it didn’t work, and then they’re just like, “Well, it just doesn’t work for me,” and I believe that you haven’t given it enough time.
But, people believe in what they’ve had in the past as results, and they forget a lot about of what they’ve been great at, which we can tap into that too, but they don’t have a solid direction, so they don’t know what their niche is, and we can definitely dig into that because I think everyone has a niche that they can dive into. Even if it’s not the niche you’re gonna live in forever, there’s one you can definitely at least get the ball rolling and start taking some action.
But, they don’t give it enough time, either, right? They try it for three months, and they’re like, “Oh, I’m not seeing traffic, I’m not getting the following, I’m not making any money yet,” so that’s a big one too, and people just give up too damn soon. And then, the other thing is they compare themselves to others. They’re like, “Oh, that person’s way far ahead of me. There’s no way I could compete with them.” They don’t realize that you are you, and that’s what makes you unique and putting your own spin on it, but those are some things that people need to really start to understand they do have control over these things, they just need to convince their mind that they do, and there’s ways that you can do that.
So, I just really think that people need to understand that they can do it, and the one big one here, John – and, I know you’ve talked about this before, and I wanna give everyone listening right now an exercise they can do very quickly – and that is they don’t have a clear “why.” They don’t know why they’re doing something. They just go, “Oh, I wanna make $100,000.00.” Okay, that’s great.
What you need to do is dig deeper into the reason why and get crystal clear on that, and I learned this – I forget what book it was, but I learned, and I put my own spin on it, but really, it’s asking the question multiple times. It’s like, “Okay, I want to start my own business.” Why? “To make $100,000.00 to leave my job.” Cool. Why do you wanna leave your job? “I wanna spend more time with my kids.”
Cool. Why do you wanna spend more time with your kids? “Well, I wanna be there to see them grow up.” Okay, why do you wanna be there so they grow up? “So they’re proud of me, so they know I was part of their life.” See how we’re getting more to the emotional side of the “why” versus “I wanna make $100,000.00”? Does that make sense, John?
John: It makes a lot of sense, and Fire Nation, I think that that concept actually originally, believe it or not, came from the Toyota corporation, where they were insistent on going down six levels of “why” to really get to the base point because in so many corporations, in so many businesses, in so many human beings’ lives, we just do things because we do things. We don’t even really know why we’re doing things.
A real quick story that really just hits this home is this woman comes home from work, and her husband’s preparing dinner, and he puts it on the plate, and there’s this ham with the front end and the back end cut off, so it’s just a chopped-up ham in a square, and she’s like, “Honey, why do you cut off the front end and the back end?” He’s like, “Well, I don’t really know.” He asks his mother, and his mother’s like, “I don’t really know. Let’s ask your grandmother.” And, the grandmother’s like, “Because our oven could only fit a certain size ham, it was so small, so we always had to do that.” So, they just kept doing it through all the generations without even asking why. They didn’t know why.
So, when you get down to the “why,” Fire Nation, then you can win, then you can know at the core what your audience really wants and why you’re creating what you’re creating, too, because it’s meaningful to you. Before we move on, I just wanna really double down on that word “compare” that you used, Scott, because it’s so, so important. Fire Nation, please listen to these words. When you compare yourself to anyone, you will despair, period, end of story. That’s just what’s going to happen in this world. When you compare yourself to anyone, you’re gonna despair, and do you think when you start that game, it’s ever gonna end?
Look at LeBron James. What if he just compares himself to Michael Jordan? Now, he’s gonna despair because Michael Jordan has six rings and all this stuff. It never, ever ends, Fire Nation, so there’s one person that you compare yourself to – one person – that’s you yesterday. If you’re winning that comparison, you’re winning at life, period, end of story. Before we hit our break, Scott, how do we actually get more confidence if we’ve failed before? If we have failed, sometimes people are just like, “I tried, that’s it, back to the corporate slave job that I had before.” What is the process there for people?
Scott: Here’s a quick little exercise that anyone can really do. There’s probably already something that you’ve done that you’ve succeeded at, and it could be that you tried out for the baseball team when you were 13 years old, and you made it. You worked your butt off in order to get good so you could make that, right? So, you need to go back in time – and, I’m not saying you gotta go back to when you were a kid and stuff like that, but there’s been successes along the way that you probably just either forgot about or glanced over because you’re like, “Oh yeah, it happened.”
But, that’s important because you’ve achieved that, and you probably had some fear going into that, maybe you were nervous that you were gonna lose, or maybe be embarrassed because you tried out for the team and didn’t make it, whatever, or you tried that business thing and it didn’t work. Myself, I actually share this in the book, is an Amway story. When I was about 20 years old, I got someone asking me to start selling Amway and get the plan and all that, and I did it, and I embarrassed myself in front of my entire family, and I learned a ton from that, but I was embarrassed because pretty much self-promoted myself to my entire family.
But, because of that – I still moved on. I just knew that I didn’t wanna go after people that didn’t wanna hear from me; I wanted to attract the right people. So, there’s a huge lesson there, and I wanted to come in from me attracting the right people versus me going and knocking on doors, but anyway, I share a lot of that in the book because it’s so important, but a lot of people are afraid from that, but they don’t remember that they also tried something, and they won. They won, and they succeeded, and that’s what I want people to really write down and remember that time. How did it feel when you were getting prepared for that?
Because let’s face it: If you do something, it’s not that you just wake up one day, you scratch the scratch-off, and you won – you probably played that multiple times, by the way, not really sure how much you won from the scratch-off, but that’s another story. You see what I’m saying? You’ve built up to this time, so you have to go back there and give yourself credit. Give yourself credit. You can do this. You’ve done things already in your life that are probably really awesome that you’re not giving yourself credit for, so, start believing in yourself.
Understand that this is business – you might not have done something in business, but you’ve worked yourself up the corporate ladder that other people weren’t able to do because you hustled and you proved yourself. So, just double down on what you’ve done in the past, and you’ll get that confidence because this is no different. You’re not going to fail at anything in my eyes.
You’re going to learn through those experiences, but we always classify it as a failure. It’s not a failure. You’ve been taught something. You’ve now figured out what you need to do moving forward. You’ve learned something from that. So, that would be my advice, and that would be an exercise I think everyone should go through. Figure out what you’ve done that you’ve succeeded at, and feel great about that.
John: That’s a great, great way to look at things, Fire Nation, and maybe even start moving away from the word “failure” and saying, “I didn’t succeed here, and that’s okay, but what did I learn from not succeeding here, and how can I apply that to my next try, to my next attempt, to my next process that I’m gonna be going forward?”
And, Fire Nation, we have some awesome things coming up after the break. We’re gonna be talking about what to do if you don’t actually know what your niche is, how you can turn your passion into a business, and how you actually stay motivated. A lot of people start off, and they’re really fired up because the world is their oyster, then they lose motivation, and actually, in the podcasting world, we have a word for this called “podfading.”
People start, they’re on fire, they do all the things, and then, all of a sudden, they just fade away, and it’s like, “Where’d that person go? That was a great show.” How do you stay motivated during those beginning stages, Fire Nation? – when we get back from thanking our sponsors. So, Scott, we’re back, and let’s talk about the niche. Let’s focus on the niche. What should we do if we don’t know what our niche is? What do we do?
Scott: Before we jump into that, can I share one other thing about the take action moment real quick? I want people to realize that they’ve probably already followed this, they don’t even realize it, and how one thing led to the other. Just to give you a quick little take action moments that have happened through my life, when I was 20 years old, I left the construction job I was at that I thought was going – actually, I wasn’t 20. I started when I was 20; I left when I was about 27.
But, that led me to starting a photography business with my wife, not knowing anything about photography. That led me to starting a video transfer business on the side of that because customers were asking me to transfer video. That led me to selling a video converter that I was making for myself for that business that I sold $100,000.00 with on eBay. That led me to my online business where I got excited about online business. And then, that led me to online training in the photography niche. And then, that led me to ecommerce and selling on Amazon and other ecommerce channels. And then, that led me to my podcast, which we’re just about to hit 14 million downloads. And then, that led me to this book.
So, these are all moments that went from one place to the other, but it taught me all the way through this journey, so I just want people to understand that you probably already have these. Take a look, write these things down, see where everything is starting to connect, and then start moving yourself toward where you wanna go because you can get there, but you have to have these take action moments, and the effect will be really created from that.
So, everyone always says, “What if I don’t have a passion? What if I’m not good at anything?” I’m here to tell you that you probably do have a passion of some kind, or there’s something that you are good at. Does anyone come up to you and ask you just randomly about a topic? You’re at a barbecue, and someone goes up and goes, “I know that you do pool stuff, you work for a pool company. I’m having this scaling issue on my pool. What do I do?” So, you’re probably experiencing stuff like that.
Now, you might say, “Well, pools aren’t my passion.” Well, here’s my thing. You can start the business just to learn the business, even if it’s not your passion. I do wish that it was your passion – let’s say, for example, you’re playing guitar, and you’re like, “Guitar is my passion.” Good. Guitar is your passion. Go do it, because no one’s gonna be able to teach like you, experience things like you, and explain things like you.
But, if you’re stuck, and you’re like, “I just can’t find the passion, I just can’t find the passion,” I’ll give you an example of this. I was at a Sellers Summit, Steve Chou’s event, and I was at a meetup at the end, and this guy came up to me and he goes, “I just got a question for you. I’m really struggling on my niche. I’m really not sure. I really wanna learn this stuff, but I just don’t know. But, my wife has a brick-and-mortar business, and she really helps people with speech therapy. We really enjoy it, we help people, she’s been doing it for 10 years.”
I go, “Okay, time out for a minute. Why aren’t you helping her with that business? If you’re passionate about helping people and she’s passionate about the niche, why don’t you go there?” He’s like, “I just don’t know if I can do it in that niche.” I’m like, “Why? Everything else pretty much is the same. It’s universal. You get attention, you show people you can help them, and then you can charge for things. It’s pretty much that simple.” He got so excited about that. He’s like, “Wow, I never thought about it that way.”
It’s kind of what happened to me. I wasn’t into photography; my wife was. I learned that business, and then I fell in love with marketing and online business, but… So, sometimes, you don’t think about that passion of yours as being something that could be something you could start a business around. You gotta think a bit deeper, or you need to give yourself credit that even though you might not be an “expert,” you don’t have to be the expert. Document your journey. Document your journey along the way of learning this thing.
I’ve got another listener of mine who started to show people how he was distilling alcohol, and he created a YouTube channel, and he committed to 52 videos in a year, one per week. He’s now got 27,000 subscribers. He’s making over $1,200.00 a month because he said, “I’m gonna document this hobby that I’m gonna go ahead and start learning, and I’m gonna document that process.” So, that’s what I would say. Everyone has their niche. Find it. If it’s not crystal clear, piggyback on someone else’s and just learn the process, and then you can take that and go into something you want to later, if you choose to.
John: Fire Nation, true story: I was not passionate about podcasting when I launched a podcast back in 2012. I liked listening to podcasts, so I understood the medium, I liked the medium, I enjoyed the medium, but I was never passionate about becoming a podcast host. I had never taken communication courses in college. I wasn’t a broadcaster of any kind throughout my life.
I literally was just like, one day, “Huh, you know what? I’d like to have conversations with cool people, and that’s probably only gonna happen on a high level if I actually give them a good reason to come join me for a conversation, like having an audience so they can spread, leverage, and scale that conversation with more people than just a one-on-one conversation.” That led to me launching a podcast, which, by the way, as time went on, and I became better at podcasting, and understood the nuances, and just continued to build the connections and understand more about it, I fell in love with the medium.
So, it turned into a passion of mine. What’s something that you wanna do, something that you like? Well, maybe when you become great at that thing, then you will love it, it will become a passion. So, that’s always an opportunity that’s out there because I’m gonna be honest with you: It’s a lot easier to love something and have passion for something when you’re really good at it.
If you go out and you shoot 143 on 18 holes of golf 50 times in a row, you can have a hard time loving golf. That’s just tough right there. But, if you’re slowly getting better, if you’re going from 143 to 120 to 110 to 107, you’re gonna love that process, and you’re gonna start to have passion for golf. Now, you’re going out there and hitting eagles from time to time, and birdies consistently, and definitely pars, and that stuff. That’s just a random example.
Another example I wanna give is when you said the word “document,” Scott. That’s such an important word. Fire Nation, document. The worst advice – in my opinion – you’re ever gonna get is “Fake it until you make it.” That is so inauthentic. That’s not genuine. That’s not being transparent. “Fake it until you make it” does not work.
What works is you being honest and documenting your journey, just being like, “You know what? Come on this journey with me. I don’t really know what I’m doing, or I’m not great yet, but I’m gonna get better every day, and I’m gonna provide as much value as I can.” I had somebody come to me who was 312 pounds, and they were like, “John, I wanna document my journey to 200 pounds, going from 312 to 200,” and I’m like, “Sweet! So, shoot a video today.”
They’re like, “No, not today. I’m gonna wait until I’m down to 289 because I’ll just feel more comfortable about being 289 and sharing that with the world.” I’m like, “That’s not how it works, brother. That’s exactly why you’re gonna fail with that attitude. Start now. Go to your scale, snap 312, and guess what? Every day, document your journey. That’s how you’re gonna win. That’s how you’re gonna be transparent, honest, and genuine. Look in the mirror or look in that video camera in the mirror and say, ‘I was embarrassed to post this. I was forced to post this 312-pound picture of my scale, but I was forced to do it, and now I’m glad that I did it. Now, come on this journey with me.’”
Now, it’s kind of easy, Scott, to be honest – I’m not gonna use the word “easy,” but it’s easier to be motivated at the beginning parts of your journey because it’s new, you’re making some big progress because you’re learning some things, but then, we hit these plateaus, we hit these depths, we hit these little spikes, but where’s that amazing growth that we used to have? How the heck do we stay motivated during those beginning stages of our journey?
Scott: Yeah, and that is a tough time for all of us. We’ve all been there. Even if you’re not working out and you’re not seeing the scale drop, or you’re not seeing the muscle gains, or whatever, we always want some type of gratification.
What I always tell people is No. 1, expectations up front need to be thought about. If you’re thinking to yourself you’re gonna start this, and in six months, you’re gonna be making $100,000.00, could it happen? Sure, but likely? Probably not. So, let’s just be real, and let’s give ourselves good expectations. And, what I mean by that is really, in the beginning, we’re looking at targets – small targets, 90-day or 100-day for John’s book – we wanna basically take and really give ourselves a runway so that we can start to measure.
That measure could be just celebrating that you’re consistent. How would it be if you were able to just get yourself a victory for saying, “Oh my gosh, I committed to four weeks of content, and I’ve showed up every single week”? That’s amazing, so give yourself a high five. That feels good, right? We’re celebrating even though the goal is to eventually get traffic so you can monetize.
But, you really need to have those expectations, and then, from there, check in on a plan. So, have something mapped out for you so you can follow along, like a journal, and then, from there, be able to start seeing some of that progress. It could be 10 people watched the video, and then it’s 75 people watched the video. It could be those small, little wins, but again, going back to if you’re comparing yourself – you’re like, “I only got 100 views, and this person’s got 100,000 views.” You’re comparing yourself against someone that’s probably been doing it for 10 years. You can’t compare to that.
So, consistency – celebrate that. Also, refer back to your why. Post it there. Why are you doing this? And then, from there, you’re gonna say, “This is why I’m doing it. This is worth it. I know that this is going to pay off if I stay consistent and keep taking action every single day.” And, here’s one big one: Don’t just consume content, thinking that you’re gonna find that shiny object. Just keep creating, keep taking action.
John: Keep taking action, Fire Nation. It’s moving forward, it’s progress, and I can tell you from so much experience, both for myself and seeing other successful entrepreneurs, once you have any drop of momentum, once you have any sniff of traction – holy crap, you hang on for life because it is so hard to get that initial momentum, that initial traction, that once you have it, all of your energy, all of your focus, all of your drive, your bandwidth goes into getting that momentum faster, getting that traction more entrenched. Just focus, focus, focus on that.
So, Scott, you dropped value bombs on this interview, and I wanna give you a second now to share – why should Fire Nation read this book? Give us the 911 on exactly what we can get and expect from this content.
Scott: Well, this right here is going to give you clarity on where you’re heading. It’s also going to – in the very first part of the book, we start working on the mindset because a lot of times, it’s overlooked, and it’s one of the most important factors in winning and being successful because it is hard to get out of your own way from those past failures or those past things that you’ve done that didn’t turn out the way that they did.
Really, to me, this was created to help the person that’s feeling stuck, that’s feeling like they can’t do it, uncovering something that they could turn into a business, and then start learning that process so they can get out of their own way and start creating the life that they want and that they deserve.
So, that is the reason why I created the book. I did it to share stories of my own, but then, also, other people. I have someone in there that I shared that six years ago started a travel blog, and now is second-highest trafficked blog – named Travel Fashion Girl, Alex, who started that – it’s a seven-figure business. So, there are stories like that that I’ve included in there to show you that this is happening, and it’s happening to everyday regular people, just like you and me.
So, to me, it’s not just about inspiring you, but it’s about showing you that there is a way – this is the way that I’ve used. You’re more than welcome to adopt it, and then, from there, start taking action and start creating those moments that’s going to create a ripple effect on your life.
John: What is the best place that we can go to snag this book?
Scott: Just go to TakeActionEffect.com, grab your copy there, and the other thing is, real quick: If you guys would either post it on the blog here that the podcast is being published on, or on Instagram, #takeactionmoment. Share one of your moments that you’ve succeeded, that you’ve won, that you wanna be proud of. I wanna get a whole bunch of these out here to show the world that we’re all winning at something, or we’ve won at something in the past, and I want everyone to be inspired by this, but also motivated to get out there and continue to take action so we can create these moments that have an amazing effect on our lives.
John: I really like that. #takeactionmoment – hashtag it up, Fire Nation, because you’re the average of the five people that you spend the most time with, and you’ve been hanging out with SV and JLD today, so keep up the heat and head over to EOFire.com. If you just type “Scott” in the search bar, not just this show notes page, but his other episodes where he dropped value bombs will pop up, and maybe you can go on a little Scott Voelker rampage of interviews here. And, as always, Fire Nation, I wanna say thank you for listening, and Scott, I wanna say thank you for sharing your truth with Fire Nation today. For that, brother, we salute you, and we’ll catch you on the flip side.
Scott: Thanks so much, John.
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