Shaina Weisinger is the founder and CEO of Repurpose House. She’s on a mission to show content creators the untapped potential and repurposing power of the content they already have.

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Repurpose House – Use code “FIRE” to get 20% off on your first month with any plan!

3 Value Bombs

1) You can repurpose a 30-minute video episode into 2-minute max video meme clips, image quotes, or thumbnails for a specific platform.

2) Make sure that you are talking to your audience on different platforms at different times.

3) If you had a great episode with somebody awesome, then take that content and repurpose it. Be aggressive about repurposing your new content.

Sponsors

ZipRecruiter: Hiring is challenging. But there’s one place you can go where hiring is simple, fast and smart: ZipRecruiter! Try ZipRecruiter FOR FREE at ZipRecruiter.com/fire!

Klaviyo: The ecommerce marketing platform that helps brands build relationships with memorable email and SMS messages. Learn more and get started with a free trial at Klaviyo.com/fire!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Increase Website Visits by 138% in 90 Days with Repurposing with Shaina Weisinger

[1:09] – Shaina shares something interesting about herself that most people do not know.

• She is acquiring businesses in trade fields to help assist with real estate transactions for work and repairs on homes.

[2:39] – How can you increase traffic with repurposing through video podcasts?

• There are many ways to increase traffic with repurposing, not just on social media, but on different platforms.
• One way to increase traffic with repurposing through your video podcasts is by taking 2-minute clips of your content and turning them into video memes or image quotes.

[4:02] – How can you turn a 30-minute video episode into multiple repurposing opportunities?

• You can repurpose a 30-minute video episode into 2-minute max video meme clips, image quotes, or thumbnails for a specific platform.
• Remember that square-shaped videos or images get the most engagement.
• Put captions on your video clips.
• You can use one piece of content for many different platforms.

[8:12] – Shaina shares the process of repurposing one piece of content 18 different times.

• Turning your 2-minutes clip into different assets.
  • Creating 3 different sizes for your video meme, or audiogram.
    • Square for all of your story feeds.
    • IG TV size
    • Landscape version and thumbnail for YouTube.

[12:31] – A timeout to thank our sponsors, ZipRecruiter and Klaviyo!

[15:20] – What are some other best practices for repurposing?

• Make sure that you are talking to your audience on different platforms at different times.
• Adjust the text that you are typing into your post when attaching the video or image.
• Stagger your content all over different platforms at different times.

[17:56] – How can you track results?

• There are a lot of ways to track results, but it depends on your budget and time that you want to invest.
• You can easily track your business engagement using Facebook.

[19:28] – Shaina shares a story of one of her clients and how they were able to grow their website visits without spending money on ads.

• Endless Events
  • A test run was done for 90 days.
  • A 2-minute video clip out of each weekly episode was used to create a square video meme, a vertical video meme, a landscape video meme, and they used 2 sizes for image quotes.
  • Assets were posted strategically on all of the Endless Events’ business and personal social media platforms for 90 days.
  • Site traffic was increased by 138% without spending a dollar.

[24:49]- Shaina’s parting piece of guidance.

• If you had a great episode with somebody awesome, then take that content and repurpose it.
• Be aggressive about repurposing your new content.
• Repurpose House – Use code “FIRE” to get 20% off on your first month with any plan!

[26:53] – What does Repurpose House do?

• Repurpose House takes any type of long-form content and repurposes it into a ton of assets to expand your reach on social media.

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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