Tanya Smith, Video Strategist & Business Coach, helps service-based entrepreneurs simplify content marketing, automate workflows, and create platform-proof livestreams and video podcasts that consistently generate leads, clients, and revenue.

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Guest Resource

Stream Like a BOSS – Discover your Live stream Archetype by taking the quiz. Know more about Tanya at her website.

3 Value Bombs

1. Authentic live streaming builds real-time human connection, trust, and leads—without relying on paid ads.

2. Confidence comes from mindset shifts and practice—speak to one person, not the crowd, and show up as your real self.

3. A single well-planned live stream can be repurposed into dozens of income-generating content assets.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Create Platform-Proof Livestreams That Consistently Generate Leads and Revenue with Tanya Smith

[1:23] — Tanya shares what she believes about success that most people disagree with.

You must embrace your unique differentiators—not just follow blueprints.
Your personal stories and experiences make you qualified and compelling.

[3:03] — Tanya tells why entrepreneurs should focus on live streaming instead of traditional marketing.

Live streaming offers real-time human connection at scale.
It builds trust faster and allows entrepreneurs to lead with value and authenticity.
No ad budget needed—just show up and engage meaningfully.

[5:02] — Tanya talks about how someone new to live streaming can build it fast.

Reframe live streaming as a conversation, not a stage performance.
Speak to one person and focus on serving, not performing.
Confidence comes from competence—put in the reps.

[6:28] — Tanya talks about her B.O.S.S. Formula.

B: Brand yourself with purpose—clarity on who you help and how.
O: Offer-based content—reverse engineer offers into live stream topics.
S: Smart systems—automate and create workflows to streamline the process.
S: Social engagement—leverage comments and chats to build relationships and drive conversions.

[9:51] – A timeout to thank our sponsors!

Franocity: Franocity has helped hundreds of people leave unfulfilling jobs, invest in recession-resilient businesses, and create legacy income for their families through franchising. Get started today by downloading Franocity’s Franchise Funding Guide at Franocity.com!
OddsJam: Ready to launch your own sports betting platform? OddsJam’s real-time API is trusted by companies big and small. Visit OddsJam.com/odds-api to learn more and talk with their team today. Mention promo FIRENATION to receive an exclusive discount!

[12:41] — Tanya shares how she stand out in a world full of video content.

Be real, not loud.
People crave sincerity and substance over hype.
Show up with intention and authenticity—your voice is your signature.

[14:26] — Tanya talks about how we can use AI and automation while staying authentic.

Automation supports you, it doesn’t replace you.
Use AI for repurposing, content planning, and workflow—but the message must be yours.
Authenticity is about intention, not manual effort.

[15:54] — Tanya gives her best advice for repurposing a single live stream.

Plan ahead to treat your live stream like a business asset.
One stream can become blog posts, social clips, emails, lead magnets, courses, and more.
Repurposing begins with intentional structure and clear CTAs from the start.

[17:10] — Tanya gives her key take away.

Live streaming is a tool for real, high-value conversations—not just another task.
It’s about connection and community, not perfection.

[17:51] — Call to action.

Stream Like a BOSS – Discover your Live stream Archetype by taking the quiz. Know more about Tanya at her website.

[19:32] – Thank you to our Sponsors!

OddsJam: Ready to launch your own sports betting platform? OddsJam’s real-time API is trusted by companies big and small. Visit OddsJam.com/odds-api to learn more and talk with their team today. Mention promo FIRENATION to receive an exclusive discount!
Franocity: Franocity has helped hundreds of people leave unfulfilling jobs, invest in recession-resilient businesses, and create legacy income for their families through franchising. Get started today by downloading Franocity’s Franchise Funding Guide at Franocity.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!