Tigran Nazaryan is an experienced science, technology and WordPress professional turned CEO. With the vision of automation of WordPress development, he leads 10Web’s team of 70 professionals on the way to becoming a unicorn.
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3 Value Bombs
1) AI can help to create great tools for professionals. AI can really help to ease processes and simplify what professionals do.
2) Web development is not the same as it was 20 years ago. It can be more complex, having differentiation with front-end and back-end developers. We also see user interfaces becoming more complex, more dynamic, and more complicated for developers to build.
3) Automation is where the processes and workflow of professionals and agencies can scale.
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How AI disrupts web development.
[1:25] – Tigran shares something that he believes about becoming successful that most people disagree with.
- Sometimes, it’s good to look back and repeat something you’ve previously done and failed at. We constantly try new ideas or new solutions and some of them we consider failures. There’s a possibility that you have a great idea, but poor implementation, which leads to failure.
[4:18] – The definition of A.I.
- Skynet from the Terminator movie is more in the general AI category. More practical solutions and more common solutions are narrow AI: solutions for specific problems without entirely having human interaction.
- Machine learning are systems that are able to learn and adapt without any explicit instructions.
[6:43] – How is AI going to transform entire industries?
- A lot of AI related stuff has to do with large data. For humans, it’s really difficult to handle large data.
- An example of an AI transforming industry is graphic design. It transforms it in a way that branding stuff, logos of companies, slogans, content creation… lots of people would not even recognize that it’s written or created by AI.
- AI can help to create great tools for professionals. AI isn’t taking jobs; it can really be helpful to ease processes and simplify what professionals do.
- It’s nice because it allows people to focus on creative tasks rather than spending a lot of time with manual stuff.
[12:45] – The state of web development in 2021.
- Web development is not the same as it was 20 years ago. It can be more complex, having differentiation with front-end and back-end developers. We also see user interface becoming more complex, more dynamic, and more complicated for developers to build.
- A couple of years ago, there was a trend where you could build your own website.
- 80% of websites in the world are built by agencies.
[16:30] – Tigran talks about his company’s vision of automation.
- Their vision is “Web Development has great potential for automation.”
- Automation is where the processes and workflow of professionals and agencies can be automated
- One example: optimizing web pages to check if they’re good enough is not automated to save time for professionals.
- The vision with automation is that all things should be really fast, high-performing with cloud technologies that exist at the moment.
[22:07] – Strategies and tips for Fire Nation when it comes to building and scaling a disruptive startup in a very competitive market.
- Competition is for losers. It’s not good to enter competition; it’s better to see what’s on top of the market and understand how you can serve be creating your own value proposition and your own solution.
- Web development is like a traditional market, but there is great potential for innovation.
- Innovation relieves disruptive fear. Old stuff that is done in certain ways can be changed through technology.
[28:04] – Tigran’s call to action for Fire Nation.
Boom, shake the room Fire Nation. JLD here and welcome to Entrepreneurs On Fire brought to you by the HubSpot Podcast Network with great shows like the salesman podcast today, we'll be focusing on how AI disrupts web development to drop these value bombs. I brought Tigran Nazaryan into EOFire studios. Tigran is an experienced science technology and WordPress professionals turned CEO with the vision of automation of WordPress development. He leads 10 web team of 70 professionals on the way to become a unicorn. And so Fire Nation, we'll talk about what is AI, how it's going to transform entire industries, the state of web development in 2021, as well as strategies and tips for building and scaling a disruptive startup and the competitive markets, and so much more Fire Nation.
When we get back from thinking our sponsors ready to dig deeper on the creative side of business than the podcast being boss has you covered discover new tools to unravel the complexities of starting your own creative business with episodes on topics like building systems for freelancers and brand strategies. Listen, learn, and grow with being boss on the HubSpot Podcast Network at hubspot.com/podcastnetwork. Are you interested in business ownership for many entrepreneurs? Their journey starts with non-food franchising, Jon Ostenson, founder of FranBridge Consulting and past EOFire guests represents the premier source for the best opportunities in the non-food franchise world. Sign up for a free consultation call with John today at franbridgeconsulting.com.
0 (1m 38s):
That's franbridgeconsulting.com. Tigran say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with.
1 (1m 50s):
I think sometimes it's good really to look back and to repeat something you previously did, but it was a cause for failure. Let me explain why it's it's it's not obvious and it's not intuitive because we constantly try new ideas, new solutions or methods or processes, and some of them we consider fails and it is intuitive that we should never look back and repeat our fails. So we should always look for new stuff. However, a good reflection, I think may be a key to success, a good new thing, maybe something that was failed old because there's always like of doing stuff that is apparently a fail.
1 (2m 36s):
For example, I talked about things that we do, but, and we consider as fails. However, we don't have enough data for that. So we think that we did something wrong, but our conclusion was wrong and we abandoned doing that. So should we return back to that? Yes. More data can be very helpful. For example, we tried a year ago, marketing on YouTube for some reason. I don't understand now and it was successful, but we didn't understand that it's successful. We left it and we moved to other channels.
1 (3m 16s):
And now back in YouTube, or I think there is also a possibility that you have great idea, but really poor implementation, which leads to failure. So it doesn't mean that the idea was bad or, but the person failed who was implementing that all company failing the implementation. So with more successful team, with more experienced teams later, you can do the same thing, but successfully how Saul thought about one possibility that something perhaps you can do, which with a certain level of knowledge or certain Condeed market conditions.
1 (3m 58s):
And it can fail that moment because market may be not ready or product maybe not ready, but circumstances change. And later the same thing doing the same thing that was a reason for failure can lead to great success
0 (4m 14s):
Fire Nation. This is a quote that comes to mind as Tigran was talking about this concept, which is history doesn't repeat itself, but it surely does rhyme and we can learn a lot from those rhymes Fire Nation. So we're talking today, Fire Nation about how AI disrupts web development. So first off Tigran, what the heck is AI?
1 (4m 37s):
Yeah, and it's not a single thing, but it's a lot of different technologies and algorithms, something for some quite simple, but to very complicated stuff, all the egg to build kind of smart machines or smart software is capable of performing a pass that typically requires human intelligence. However, it's not like a kind of Skype, Skype called Skynet Terminator. That takes the work. Yeah, it's, it's kind of general AI, but more practical solutions and more common solutions are narrow AI, some solutions for a specific problem, not like entire human interaction or human intelligence, but very specific problem.
1 (5m 33s):
And they're very successful. So, and the last part of S solutions is what is called machine learning and systems that are able to learn and adapt without any explicit instructions. So you give more data, you give more input and they have better output. You don't need to tell them what to do. Exactly. They can pray. They can train themselves or they can learn. I mean, people train usually them, but they can learn from more data. So all this is AI and ah, it's this technologies transform entire industries.
1 (6m 14s):
They disrupt entire industries by automating what was previously done by humans and like self-driving cars or translating systems powered by or platforms for advertising. They, they learn to target the right audience by giving, getting more data or talked about deep fakes images or images of people who never existed. So all this is what AI is capable for. The AI drives automation to the entire industries, change that it changes them and transforms that.
1 (6m 54s):
So you see
0 (6m 54s):
The word transform. Let's get real specific for a second here. How exactly is AI going to transform? Not just a couple of industries, but entire industries.
1 (7m 7s):
That's great question. Some people think that it's kind of misconception that AI takes jobs. It is sometimes like that, but not always. So transformation is when you have a lot of stuff which is manual and you can automate that people spend less time doing manual work. You just click what was previously done during days or hours. It takes, let's say couple of minutes. And a lot of air related stuff is related to large data for humans. It's really hard to work with large data, but for how good is marches there.
1 (7m 47s):
So algorithms can draw conclusions based on large data, see patterns there that people are unable to do, or it will take too much time to do that. So in this regard, like I talk about AI, AI, transforming industries, for example, like for a graphic design, it transforms it in a way that what was previously content previously created by humans can be created by algorithms. For example, like branding stuff like logo of company or slogans, or even like content creation, writing entire texts entire like articles by AI, which even a lot of people would not be able to recognize that it's written by AI.
1 (8m 40s):
This is the transformation regarding veg development, the industry and our industry. I will say that AI is can help to create great tools for professionals. It's not like AI is taking jobs, but they can be a really helpful staff in the hand of professionals to ease their internal processes, to help them to simplify what they do. For example, site creation or landing page creation. It's quite manual work, but AI can simplify that adult automate that bruise the hours.
1 (9m 23s):
It will take minutes or so effectively. It loves effectively to scale businesses of agencies or professionals. In what way they spend less time. They produce more, more valuable. And it also nice that, because that is also nice because it allows people to focus on creative tasks rather than like spend a lot of time on manual routine stuff. So it's kind of a waste. It's kind of a waste of human obsession where we spend a lot of time, time by doing so.
0 (10m 5s):
Right, right. I mean, come on Fire Nation. We have better ways to spend our time than just turning a wrench in tightening a bolt over and over and over again. There's creative, amazing fun ways to spend your time. And we're gonna be talking about the state of web development. We're gonna be talking about strategies and tips for building and scaling. When we get back from thanking our sponsors, are you interested in business ownership for many entrepreneurs? Their journey starts with non-food franchising. Franchising is simply the better path for many entrepreneurs and interest in franchising is at an all time high lucky for you. Jon Ostenson, founder of FranBridge Consulting is here to help you explore the world of non-food franchising opportunities today, Jon and his FranBridge Consulting Team are part of the largest brokerage in the US, the FCC, and are the premier source for the best opportunities in the non-food franchise world.
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0 (11m 45s):
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0 (12m 25s):
Online October 12th to 14th, find inspiration, explore the custom digital platform, grow your network and learn from global industry leaders across business marketing sales and customer success. Learn more about the inbound 2021 lineup and register now for [email protected] Tieger and we're back and talk a little bit about your belief of the state of web development in 2021 complex
1 (12m 52s):
Verb development. It's right now, it's not what it was like 20 years ago, websites become more and more complex. Like we see the rise of entire separate jobs, kind of differentiation between front-end developer backend developer. We see user interfaces becoming more complex and more dynamic and more complicated for developers to build and also see a lot of data into web development and into websites.
1 (13m 33s):
So it requires integrations. It requires like cross domain expertise and cross platform expect specialties and skills. I would say that perhaps a few years ago, there was a trend that do it yourself, websites, you know, like every person can create a website for himself or herself. That's true. That's true. You can create a simple website, but the reality is that because websites get more and more complicated still that 80% of websites in the world are built by agencies. So there was a trend and there is a trend of low-code or no-code solutions, but that does not mean automatically that they're targets non-professionals because professionals use them and they can scale their processes, their businesses.
1 (14m 31s):
I mean, those who create websites, for example, using these tools. So I would say that the trend is that more and more businesses outsource their vet site development to agencies. It's not like they don't want to build that themselves, but it's this kind of destruction. It's better to outsource that. Taking into account the complexity of building website, hosting, optimizing, maintaining, and rather than have like a dedicated in-house team. I mean, of course, small or medium businesses, large businesses enterprises can afford that, but, and the trend form like a single person having the website, it's nice, but we see a lot of content right now goes to social media, digital creatures.
1 (15m 27s):
So history, simple sites can be replaced by some solutions in social media, but more complex websites. They always will require professionals to build and maintain that. And if a look at the industry now and see the market share so different platforms, we see that WordPress is king because like more than 40% of websites are powered by WordPress. So, and the rest, the other solutions like VX or other do jumpstart solutions, they have less than 10% of the market. And there are several reasons for that. I don't go deep into the reasons, but it's obvious that these solutions are WordPress has proven solution.
1 (16m 13s):
And despite the fact that this kind of 15 year old platform it's still growing in its market share is growing. So I would say that WordPress is still cool and even cooler than any time before.
0 (16m 28s):
So one thing I want to move into next Tigran is your company, because you obviously have a vision of all this, you know, what's going on. And 10 web at your company is doing a lot of really cool things. So break it down. What is your company's vision of automation going forward?
1 (16m 43s):
How company TEV it's a automated WordPress platform. And this is all in one solution for agencies. I mean professionals like single persons, like freelancers up to large agencies who create hundreds of websites. So our vision is that that development has a great potential for automation and a web before building, creating Tampa. We had around six or seven years of experiencing that in WordPress and more than 10 years in that development. So we saw a great need of automation with that vision of automation.
1 (17m 28s):
A few months ago, we raised 2 million seed round with Sarah and I found so are backed by them and they are extremely supportive. What do we mean when say automation? We mean that the processes and workflow professionals or agencies be automated to the most possible extent, for example, creating website, it can be automated through artificial intelligence solutions, like instead of dragging dropping digits or creating templates on can do that in minutes with neural lateral power solution.
1 (18m 11s):
Or there, there are a lot of technical staff there, like pay speed automation or website speed automation for businesses, explain couple of fours. What is that? Speed of website is extremely important for conversion it's essential for its ranking. So Google has a score, a single score or double score for mobile desktop, which is called page speed score. So we temporarily provide automated 90 plus page websites hosted on our platform really super fast, but this solution is technically quite challenging.
1 (18m 52s):
And we provided automated solution for agencies because one needs to spend time to optimize each webpage on the website to check if it's good enough it's okay. Or perhaps something break is broken there. And this is the solution that we automated. And we think that with this type of solutions, we can save a lot of time professionals like, you know, how, how expensive they are hiring that developer or other stuff.
1 (19m 34s):
We, we think that web hosting or Mo most websites in the world, they are hosted on really bad hosting, shared hosting. And we think that the time we'll share hosting, think of the past, because one can't really build great hosting solution on Google cloud or Amazon AWS cloud or Azure cloud, which can be really great and have good price and avoid all these limitations and all these problems, which are costing. But we see until now most of the websites are hosted on shared hosting.
1 (20m 17s):
So our vision of automation is that hosting should be really fast, should be really high performing with modern technologies, cloud technologies that exist now. And we also think about the entire process of professionals of agencies. They don't only build the website or do this one time staff and leave their websites, but they spend a lot of time for maintaining websites. They spent time to selling or they created, or where they wants to create to potential customers or sales processes.
1 (20m 57s):
And for them it's important also maintenance and upsell their services. So we can see there that all this can be automated. All this can be added more value on top of what they provide and their waste can be reduced. I mean, internal waste of spending too much time on different stuff. So with this, we want to really set a high bar for both agencies and also small and medium businesses. Those who outsource their website creation to agencies. And we would like really to see a lot of fast websites, secure websites, optimized websites in the world.
0 (21m 45s):
I want to end with a bang T grim because you shared a lot of cool stuff about what you see as really voids in the marketplace and underserved markets. When it comes to speed of websites, share servers, all these other things. And you jumped in there and you're filling that void with 10 web. What are some strategies and tips for our listeners for Fire Nation when it comes to building and scaling a disruptive startup, like you are in a very competitive market
1 (22m 18s):
Avoid, but it took some time from us to recognize it. So it appears as kind of a really competitive market, but we see that there is the ocean with agencies with professionals, because there is no single solution or perhaps small solutions, but no large company targeting specifically agencies or creating automated tools for them. So for us, it was a really nice experience of recognizing that blue ocean it's true. That competition is kind of for losers. It's not good to enter the competitions better to see what is untapped market first and understand how can you serve the untapped market by creating your own unique value proposition, your own unique solution.
1 (23m 15s):
It took us two years until we build our hosting our own hosting. And without previous experience in building that posting not shared hosting, but truly super modern type of hosting. And we spent some time also to understand what's, there should be really the core value of our partners. Is it really hosting? No, it's not posting only hosting. It's not cool, but it's the entire platform for eight to that solution. So we see that also web development is kind of traditional or kind of old style like mass website development or some specific tricky stuff, but it seems like to be a kind of traditional market, but there is also great potential for innovation there.
1 (24m 11s):
And we brought that innovation technology driven innovation then by like breaking old paradigm, whether bedside should be created manually or whether templates should be created. It's kind of, I would say it's kind of a holy grail of app development to create websites through AI. And perhaps a lot of people previously thought about them. Some also tried that, but we're happy that we were successful in building that kind of solution or achieving 90 plus page speed score. It, it was, I will say kind of impossible thing even for professionals a few years ago.
1 (24m 54s):
And we also ourselves, we never thought that it's possible. We, we couldn't build it, but we did it. So the innovation really is disruptive here. And the old stuff that always was done in a certain way can be completely changed technology. Also, also we of course like to prioritize experimentation, foster experimentation, getting a lot of feedback and having tight feedback loop and trying to do a lot better, small mistakes than kind of large failed.
1 (25m 34s):
So we have some experience like bad experience and it's good for us. We also prioritize our culture in the company, perhaps the topic of completely other discussion. But I would like to mention in a couple of words for us, most of our team is not located in Silicon valley for us. It's important to be, to bring Silicon valley culture to our company and some important values such as transparency, ownership, or responsibility to a company where we understand that's a single person who is really prone to error.
1 (26m 21s):
So we try to communicate on the important decisions. We try to find the best solution by bringing together different types of experts in company previously, as other tops, we had good experience in that development, but personally I was engineering. I was not manager. I was not a business executed. So what was my path personally? It's interesting way when I reflect now on the way my mindset transformed from the mindset of purely tactical person who thinks about like boot full technical solution.
1 (27m 10s):
And now I prioritize solving the problem fast rather than beautiful. Or I was always thinking about previously thinking about like building great engineering staff, but now I never would like to over-engineer. I would prefer certain things to be done rather than to have great, perfect solution, which perhaps never have
0 (27m 36s):
And Fire Nation. I think this is a huge takeaway is sometimes done is better than perfect. And in fact, if you're searching for perfection, you'll be searching for perfection for literally the rest of your life. So you can see Tigran, he prioritizes action taking action. Hey, if you fail, learn, adjust, pivot, go forward another direction, make it happen. So Tigran, as we wrap up here, how can Fire Nation connect with your company? How can we learn more about what you have going on share with our listeners the best way that we can learn more about that
1 (28m 14s):
Professional development industry. I would suggest to sign up and try this solution for other people like businesses, not related to web development. I will suggest you to talk to me. I'm always happy to talk to different types of people through LinkedIn, and also talk to your developers. Talk to your professionals who build your websites, talk with them about website speed, about modern solutions and yeah.
1 (28m 53s):
Discuss the modern trends in the industry. I, I would invite all people who are interested in having more conversation to talk to me through LinkedIn
0 (29m 6s):
Fire Nation. You're the average of the five people you spend the most time with. You've been hanging out with TN and JLD today. So keep up the heat, head over to EOFire.com type Tigran. And the search bar in his notes page will pop right up. That is T I G R A N. Find him on LinkedIn. We'll have all the links on the show notes page to his company, to his profile and Tigran, thank you for sharing your truth, your knowledge, your value with Fire Nation today, for that we salute you and we'll catch you on the flip side. Thank you very much, Sean. Hey, Fire Nation today's value bomb content was brought to you by Tigran and Fire Nation.
0 (29m 48s):
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0 (30m 34s):
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