Tim Fargo is a two-time Inc. 500 winner, the Founder of Tweet Jukebox, and the Author of Alphabet Success. He is a citizen of three countries and a resident of four continents.
Subscribe to EOFire
Apple | Google | Spotify | Stitcher | iHeart
- Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
- Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
- ZipRecruiter: As a business owner, your company is only as good as the people you hire. ZipRecruiter can help. Try ZipRecruiter for free: ZipRecruiter.com/fire.
- HostGator: Looking for a website host that provides 24/7 live support, 1-click WordPress installs AND an easy to use website builder? Get started at HostGator.com by using promo code FIRE30.
Worst Entrepreneur Moment
- Tim was a hot shot on top of the world… till he wasn’t. Listen to this disastrous fall from grace, and the recoup and recover Tim went through!
Entrepreneur AH-HA Moment
- Tim was an intrapreneur and he didn’t even know it!
What has you FIRED up?
- Tweet Jukebox: Thinking Inside the Box.
Small Business Resource
- Android Keep: Quickly capture what’s on your mind and get a reminder later at the right place or time.
Best Business Book
- Alphabet Success by Tim Fargo
- Jungle Rules by John Imlay
Tim Fargo: John, let’s burn it up.
John Lee Dumas: Yes, Tim is a two-time Inc. 500 winner, the founder of Tweet Jukebox, and the author of Alphabet Success. He’s a citizen in three countries and a resident of four continents. And Tim, take a minute to fill in some gaps in that intro and give us just a little glimpse of your personal life.
Tim Fargo: Well, John, I’m a husband. I’m a father of teenage triplets, which is probably one of my most noteworthy accomplishments; I’m still alive. Won the Inc. 500 a couple of times. You know, I think actually, for the audience, I think one of the things that’s really important, I’m just another dude. It’s great to have all these things that I’ve done, but I think, sometimes, I don’t like it when it sounds like somebody’s come so far that it’s unobtainable, because it wasn’t so long ago I was scraping around in college, looking around for change in the floorboards of my car. So I went through that, so don’t think I’m imparted with special powers or anything.
John Lee Dumas: Yeah, I love that you say that because I get e-mails all the time where people are like, “John, what does it take to get on Entrepreneur On Fire? How awesome do I have to be?” And I’m like, you know honestly, you gotta be a dude, or a dudette, you just have to be somebody that’s been there, done that, that’s willing to tell a real story, that’s willing to be honest, open and just transparent about what you have going on.
So, Tim, you fit all those requirements; plus you’ve had some pretty amazing success as well which we’re gonna talk about. But before we get into that, let’s just picture you at a networking party. Someone walks up to you and they say, “Tim, what exactly do you do?” How do you respond to that in ten seconds?
Tim Fargo: I would tell them, I help people manage their social media content, and I do that through software at the moment.
John Lee Dumas: What’s your feelings on SaaS, currently; the Software as a Service?
Tim Fargo: Well, that’s actually what it is, but if I’m at a cocktail party, and I say, “Software as a service,” – I don’t wanna be alone, John.
John Lee Dumas: Yeah, they’re spilling a drink on you at that point, or maybe on themselves, and being like, “Oops, I spilled a drink on myself; I gotta go to the bathroom.” So, Tim, let’s dive into the stories, because you’ve had some stories; you’ve had some ups and downs; you’ve had some great times, some not so great times. But I wanna talk about the worst moments that you experienced, entrepreneurially, thus far in your life. Take us there, Tim. Tell us that story.
Tim Fargo: Well, it’s not precisely entrepreneurial, but it’s certainly the entrepreneurial journey that got me there, and it was the Orange County Federal Courthouse, and I was there for my bankruptcy hearing in 1991. It’s interesting, because I suppose in some weird, psychological way, you sort of justify like, “Well, I just did this,” and “I just did that,” and then suddenly you’re standing in a room where it looks like a casting call for Jerry Springer. And you realize you really did kind of step in it, so it’s time to own it, man.
That was a bad, bad moment. I’m laughing about it now, but I wasn’t laughing then. It was unpleasant, and – so yeah. That was definitely – and what it was, just to outline the failure –
John Lee Dumas: Yeah, I kinda of wanna dive into what got you there and then definitely get into lessons that were learned.
Tim Fargo: Yeah well, what got me there was my ego because I had a business, and I was making money, but I wasn’t making as much money as I was spending; because I just thought I was such a hotshot that, you know, I’ve got sales coming, everything’s going great, I’m rocking it, I’ve got the world by the short hairs, I’m taking off. In a lot of ways, all that was true, but it just – you know, math has a tendency to – it’s the great equalizer. You can’t spend more than you make for an extended period of time without running aground, and that’s exactly what I did.
John Lee Dumas: Well, Tim, I actually want to challenge you here for a second because I think this would be fascinating. Now, there’s that time that you were talking about where you were this hotshot, and you thought you were this hotshot, the money was coming in the door; and the reality that I’ve found now, doing over a 1000 episodes, is it’s not really a slow realization that things are kind of starting to come apart. Usually, it’s just one of those times when people open their eyes and like: what just happened? I went from this hotshot to: now I have no idea what’s wrong because nothing is working. Do you remember what that moment was for you?
Tim Fargo: I think it was – because I was running an event marketing company. So, at the time, I had a number of events going on, and I started working with the numbers in the business, I was going through my accounting systems and financials; and I suddenly realized, I’m not going to be able to execute on these things because I don’t have the cash to pull it off. That’s a horrible feeling, because I had relationships – I mean, not just, “Hey, I sold you something,” kind of relationships; I mean, I had relationships with these people. So once I figured that out, it was, “Oh, man, what am I gonna do now?”
So it was that moment, sitting with the financials and going, “You know what? I just don’t have the money to do this.” And I think that was the moment where, all of a sudden, the little board game I was playing with myself, saying, “Oh, yeah, everything’ll be great! Everything’ll be great!” And all of a sudden, “Hey, everything’s not great! Everything’s not great!” A little bit like Wile E. Coyote when he goes off the cliff and he’s still running, but then suddenly he looks down.
John Lee Dumas: The second that he’s like, there’s no hard ground beneath me anymore, I don’t think.
Tim Fargo: Exactly, that was my moment.
John Lee Dumas: Wow! See that’s fascinating, and I know, as entrepreneurs, it’s not hard to find yourself in that place because we are moving forward so fast, we are pivoting, we are iterating, we’re adjusting, we’re trying new things, everything seems scary, everything seems new, everything seems exciting; and when you get a couple of wins, everything feels like you’re winning. And it can be scary, it can be a little disillusioning sometimes, and you find yourself there, Tim.
So let’s kind of wrap this up by you looking back. What do you think you could have done to avoid that, or maybe in your future ventures where you haven’t allowed that to take over. Like, what have you done, what are the lessons you can pass on to us?
Tim Fargo: I’d love to say it’s this monumental lesson, but it really just came to: if you don’t have it, don’t spend it. And I mean “don’t have it” like, receivables? Don’t count. Sales orders? Don’t count. You know when it counts? When you have the money, the checks cleared and it’s in your account; that’s when you’ve got the money. Until then, it’s all speculation.
John Lee Dumas: No, I love that, because it’s a hard and fast rule, there’s no grey lines there. If the money is physically showing up as numbers in your bank account, the money is there; and if it’s not, it’s not there, Fire Nation. Because the thing that we need to always be doing is extending our runway as much as possible, because we don’t know when that dip’s gonna come, when the economy’s gonna shift, when something’s just going to drop out from under us.
We don’t know when that’s gonna happen, but if we have that buffer because we’ve been doing the things that Tim was just sharing – not counting the money until it’s in the door – we will have the runway to make it last when we need it to get through those tough times, when our competition is around us crumbling.
And then, who is going to come through as a knight in shining armor at the end that is still around – and that’s you. So that’s my big takeaway, Tim. What do you, in maybe one sentence, want to really make sure that our listeners get?
Tim Fargo: I’m just gonna echo what you just said and add to that: people talk about the value of persistence, but persistence only matters if you’re still alive. It may sound a little bit overly dramatic, but you keep that runway so that when you’re in position for when something goes wrong, maybe with a competitor, then you have a chance to execute and make a win just by being in the game; but you’ve gotta stay in the game like that.
John Lee Dumas: Yeah, I love that, and there’s a lot of quotes that go around: You can’t win the game unless you’re in the fight. So stay in the fight, Fire Nation. And Tim, that obviously wasn’t a great time in your life, but thank you for sharing that.
But I wanna shift now to a time that is maybe a little more enjoyable to talk about, and that’s “aha!” moments, and epiphanies, and light bulbs that have gone on; and you’ve had a ton of these. We could list them out, but what do you think is one that would really resonate with our listeners? And really take us to that idea, take us to that epiphany moment, and tell us that story.
Tim Fargo: Well, it’s not all roses, the “aha!” moment, but it’s definitely – I was working for another firm that did something similar to what my Inc. 500 business had done, and that was insurance investigations. So I was working at another firm and what had happened is, slowly, I went from being a finance and IT guy; and then I was the finance, IT, and operations guy; and then I was the finance and IT and operations and marketing guy.
So, after a while, there wasn’t a whole lot of the org chart that wasn’t under me. And that’s where the “aha!” came from, because I’m getting more and more frustrated, because I have a very, very small amount of equity in my comp – compared to the other two people was very miniscule. And I was asking for more; when I left, it wasn’t a surprise.
Suddenly, I’m driving down the road and I’m thinking to myself, why am I not doing this for myself? This is crazy, because I’m already pulling the sled, so I’m weighed down with all the overhead of these other people who are shifting themselves out of the business and not doing anything. And I’ve tried to get them to give me more and just stay out of my way, and they didn’t do that. On one hand, it was a little bit of conflict moment because, you know, do I stay, do I go, do I keep fighting?
But definitely a moment where I realized – it was gradual that I get all these different functions sort of transferred over to me. So suddenly, like a little kid on a bike, I realized, hey, I’m riding!
John Lee Dumas: There’s no training wheels.
Tim Fargo: Yeah, exactly. Hey Mom! Look at me, no hands! I’m doing it, right? So that’s when I really realized, hey, I can do this, I don’t need anyone else, I’m doing this on my own. So that was definitely a big, big moment for me.
John Lee Dumas: I think this is incredibly important for Fire Nation to really be absorbing here, because we need to realize the power of being an apprentice, of actually learning within an environment, of just saying: I am going to find people or a company or an industry that is where I want to be, and I’m gonna go learn from there. And there’s actually a word for this and it’s called: intrapreneur.
Tim, you were an intrapreneur at the time, you were within a company, you had a safer environment – it was still entrepreneurial, but it was safer because you were within a company – and you could gradually learn different skills; you didn’t have to jump in and be Mr. Everything, just you doing everything. But no, you gradually took on more, learned more, and then it became clear that, hey, I know I can do this. So now you have the confidence in your back pocket, as well as the skills and the contacts, and now you can go forward.
So Fire Nation, you can be thinking about, right now maybe you’re in a situation where you are an intrapreneur and you’re learning those skills, and start thinking about a way, an exit plan, that you can do it the right way to get out there; or maybe you need to move to a job or an opportunity that puts you as an intrapreneur until you can jump out and be that entrepreneur. So that’s my big takeaway, Tim. What do you really wanna make sure Fire Nation gets?
Tim Fargo: I hate to keep doing this because I’m gonna agree with you again. It would be much more interesting if I had something contrary to say.
John Lee Dumas: Yeah, play devil’s advocate, man.
Tim Fargo: One of the things I hear people all the time talking about is jumping industries, but they don’t have any experience in the other one, and I really think it’s just for your own piece of mind, go try something while you’re on someone else’s nickel. If you don’t know the industry, go learn it and get paid for it. Like you said, be an intrapreneur and get that experience, because then, when you get started on your own – believe me, it’s very easy, as I demonstrated with my earlier story, to run out of money. But you’re a lot less likely to do it if you’ve already got the business model, or at least, the underlying business model down.
So I definitely, definitely agree. Getting your feet wet, doing something first is huge, huge, huge so you don’t make costly mistakes; and very often those costly mistakes are with your hard-earned savings, and your hard-earned savings are your family and friends.
John Lee Dumas: Tim, what’s your biggest weakness as an entrepreneur?
Tim Fargo: It’s a little bit tied to – one of my strengths is optimism, for sure. Optimism, of course, everyone thinks that’s great, but there’s times where you need to – not maybe give up on your overall goal – but you need to certainly give up on a particular idea; and I think for a lot of entrepreneurs this is true, particularly with staff. And I know I speak for many entrepreneurs when we always wait too long to get rid of somebody who’s not working out, they’re dragging the business down; but it’s kind of like that “hope springs eternal” thing. So I’ll be like, “You know what? Let’s just try to train them a little more, maybe put them in a different position.” So it can be a little too optimistic like that.
John Lee Dumas: Yeah, optimism. Another word that I use a lot is “compromise” when you’re not using it in the right way, because you’re compromising on your values, on your beliefs. Again, you’re not focusing that optimism in the right direction, and that can be with the employees that you bring on, with your hired help.
And I love going back to that phrase: Hire slow and fire fast. I mean, the first time that you should fire somebody is the first time that you think about it. I’ve heard that before, and every single time I haven’t followed that mantra it’s bit me in the butt; so I just see the brilliance in that. It’s just something that, as entrepreneurs, is never gonna be easy, Fire Nation; but something to keep in the forefront of that mind. And Tim, you said it’s related, but what is your biggest strength?
Tim Fargo: Unquestionably, persistence. I mean, just to the point of mania. I’ll just keep going, man. I need just the smallest, tiniest, sliver of feedback, and I will keep going. And I think it’s really, really critical because, again, not blind persistence where you’re trying to make something work that’s clearly not getting traction, but looking around and finding a way through things and around things.
But I just think there’s so many people – and you know these stories after all the interviews you’ve done – being there the first couple of years and it’s not great, and the third years is really questionable and you’re kind of bouncing around, and then all of a sudden you just take off. Of course, when people look at it later on they’re like, “Oh, you must’ve always known you were gonna do so great.” It’s like, well yeah, sure, except for all those times I was up until 4:00 in the morning worried that I was gonna be broke again.
John Lee Dumas: So let’s not set down on this topic for too long, but I do think you bring up an interesting point because a lot of people struggle on this; and I like to point back to this book by Seth Godin, The Dip. And a lot of people only think that the book The Dip is about how to get through the dip, and how to persist and persevere through the tough times; but there is another part of that book where Seth Godin really just says, literally, the only way to get out of a hole that you’re digging in, sometimes, is to stop digging.
So how do we marry those two where persistence and perseverance work, period. I mean, I was an absolute bulldog for nine months, not making a dollar, doing 180 interviews, no break, and not even knowing if this is gonna work; but I persevered and that brought me to success, Tim, as it has for you in a lot of your ventures. But what are your thoughts on the “stop digging in a hole” thing?
Tim Fargo: You know, I’ll stand by – I think it’s something that Derek Sivers said, and I’m probably paraphrasing – but it’s something like, success comes from focusing on what’s working and not trying to push what’s not working. And I think that little distinction, at least for me – sometimes what you need to give up on is your approach. It’s maybe not the overall idea of the industry you’re in, but maybe the way you’re trying to do it is wrong.
I mean, I guess you can always use the example of Instagram where they had this big program, and they end up pivoting with just the photograph thing, and that ended up being hugely successful. If they had persisted and said, “Well, this is the software we have, so we’re just gonna do it that way,” that would’ve been a huge mistake because they weren’t getting traction on the rest of the software, they were only getting traction on the photo piece.
So, to me, you just need – once you put forth some effort and you just see that nothing’s moving, not even the smallest delta of improvement at all, then you probably need to adjust and move to a different approach to what you’re trying to get done, or just look at your feedback loop.
And I think that’s another place you can kind of go – at least for me – you can go wrong is, very often situations give us feedback, but sometimes we’re so mired in trying to get things done that we’re not listening good enough. And I think that feedback very often will tell you when you don’t need to persist in this one particular area because it’s just not a good idea, for whatever reason, it’s not working; so move on to something else.
John Lee Dumas: I love that because it brings me back to the story of the guys at Twitter. A lot of people don’t know, that started out as a podcasting company, like back before podcasting was really anything, it hadn’t taken off yet. And they had this little thing like, how can we just message each other online, just kind of stay in touch? Hey, this is pretty darn cool.
And then they kind of put that out there in the universe and it just went crazy, and they’re like, we are shifting all of our focus off of podcast on to Twitter; and the rest is history. It’s just one of those things where, keep your eyes open and be willing to shift, but keep the perseverance in place. And Tim, you have a lot of exciting things going on, but what’s the one thing that has you most fired up today?
Tim Fargo: I’m really, really excited about – with Tweet Jukebox, we actually have opened a sort of content reservoir, a content store for people that are influencers to put content in; and actually we’re opening up to more and more people so that people who wanna share content, even for a book promotion or they wanna help somebody promote their podcast or whatever it is, they can put the content in there and then another user can go into the store and load that same content. I mean, it’s so seamless.
John Lee Dumas: Oh, cool.
Tim Fargo: Yeah, because a lot of times you wanna help somebody out, but it’s just – I mean, if you send somebody a Word document of tweets or something and say, “Can you tweet this stuff for me?” – so you’re gonna have to schedule it and everything else; where here, you can just pick something out of the store, you load it into your system, you set the schedule, and it just keeps tweeting until you stop it. So I’m really, really pumped. A lot of people seem really excited about it. I can’t wait to see how that’s gonna go.
John Lee Dumas: Wow, you know, I didn’t even think about it. I mean, I obviously knew that Tweet Jukebox was in the Twitter family, and I didn’t even think of my Twitter stories being the perfect segue but it was. How cool is that?
Tim Fargo: Awesome. Absolutely.
John Lee Dumas: I want you to take 30 seconds to a minute just for Fire Nation before we kick into the Lightning Rounds. Give us a little rundown about Tweet Jukebox: what is it, who is it for, how does it make our lives better?
Tim Fargo: It’s for people that wanna share evergreen content and don’t have the time – and honestly, even if you do have the time, hopefully you’ve got a better way to spend it. I developed the product, it was developed for me personally, and it wasn’t ever gonna be a product, but then people were interested in it, so we put it in the market. And it was because I realized that there are so many evergreen tweets, like so many great interviews, for instance, that you’ve done over the last couple of years that could be shared again, and the content of those interviews is still awesome today like it was when you first did it.
John Lee Dumas: Evergreen.
Tim Fargo: Evergreen. And for somebody to go and schedule that – to me, the person seeing the tweet does not care a lick about how it got there, so by automating that, you’re able to have a content stream that’s going out. Because I really do – you know, a lot of people say you should only do organic stuff while you’re on Twitter; I just don’t buy that. That’s assuming everyone consumes Twitter the way you do, and I don’t think that’s true. I think some people – it’s the most massive textual channel surf ever, and people are going through, and they’re looking for things, they may be doing hashtag surfs.
So by having this content delivery going on all the time with Tweet Jukebox, it allows people to pick up different fragments of what you’re about. And that’s how people get turned on to your presence on Twitter is by seeing something that resonates with them, but you’ve gotta have the campfire burning.
John Lee Dumas: Gotta have it burning, and how I actually like to explain that is I’m completely transparent. I never post organically within Twitter, it is all scheduled, it goes out on a very consistent level, and it’s very targeted content for my listeners, for my followers. Now, I respond and have conversations organically, like when people actually will comment on one of my tweets, I get in there and personally respond. That’s the conversation, when someone started the conversation, I’ll continue it organically all the time, but that initial post, that’s gotta be scheduled for me to have a life.
Tim Fargo: Absolutely, and I think where some people look at a tool like this and they make the mistake that they think, well, I don’t need to do anything else. And I think that’s missing – as you pointed out, it’s so important to use the social part of social media. I mean, just to broadcast, you’re missing out on a huge opportunity to talk to people that are interested in what you’re doing.
John Lee Dumas: Fire Nation. Tweet Jukebox. Think inside the box. And we’re about to answer the Lightning Rounds, but before we do, let’s take a minute to thank our sponsors. Tim, are you prepared for the Lightning Rounds?
Tim Fargo: I am.
John Lee Dumas: What was holding you back from becoming an entrepreneur?
Tim Fargo: Wow, I hope this really resonates with people out there, because I mean, I grew up in a blue-collar neighborhood in Akron, Ohio. The entrepreneur I knew, he ran the pizza shop down on the corner. That was my exposure to entrepreneurship.
John Lee Dumas: More pepperonis, please.
Tim Fargo: Exactly. Could I have more sauce on that? So I just didn’t have a point of reference, and that leads into so many other things that entrepreneurs go back. But for me, I had those snow shoveling jobs, I had those lawn moving jobs, I’d delivered newspapers, I did all that stuff; but in terms of thinking of myself as business owner, I didn’t have that point of reference. You know, if you don’t have a background, like a family background or the way you were brought up, don’t for a second think that somehow means, you can’t be a member of the club. My dream job when I was in high school was to get a union job on a loading dock.
John Lee Dumas: Right, that was it!
Tim Fargo: Yeah, you know. It’s like, hey man, get a nice car and apartment, meet some girls. What else do –?
John Lee Dumas: Get off work by 5:30, get a brew, like, it’s awesome.
Tim Fargo: Exactly. So I think it was just that mindset that held me back, and then once I realized, “Hey, I can do this too,” that made a huge difference. For anyone that’s listening, don’t for a minute think wherever you came from is gonna dictate where you can go.
John Lee Dumas: Yeah, and a little off topic, but it just came to my mind when you were talking, is a Jay Z quote: “I’m not a businessman. I’m a business, man.” Tim, what’s the best advice you’ve ever received?
Tim Fargo: You know, this goes back to something we were talking about just a little bit ago, and that is – it was my lawyer, and I had an employee and they were driving me crazy; and it’s really easy to let this happen when you’re an entrepreneur because the business is part of you in a way, it’s personal. And I was so mad and I was talking to my lawyer about it and he goes, “Tim, firing people is not a homicide.” And I said, okay, okay. And he actually walked me through, like, make it easy for this guy to move on; don’t turn him into a martyr; make it nice and smooth; it’ll be better for you, it’ll be better for him. And honestly, that was an awesome piece of advice.
John Lee Dumas: Tim, what’s a personal habit that contributes to your success?
Tim Fargo: I think it’s really, really important to daily just look at what you’re doing and make sure it’s actually things that will drive you towards where you’re trying to go. Because I find myself taking things off my list or handing them off to a VA or something, because I’ll go: “Why am I doing this? This is so peripheral to my core mission.” And it’s a constant habit. It’s like, is this gonna move the ball forward by doing this? And if the answer’s no, then I should be redirecting my efforts somewhere else.
John Lee Dumas: I love that, and there’s a great book by Chris Ducker called Virtual Freedom where it really does lay out the tasks that are critical for you, the entrepreneur, to be doing and the ones that you really need to say: hey, how can I lighten up my bandwidth in these areas so I can really do what matters for myself and my business. Tim, do you have an internet resource like Evernote that you can share with our listeners?
Tim Fargo: Actually, it’s very much like Evernote; it’s just a lot more simple. It’s called – it’s so pathetically simple I should really apologize, but it comes with Android. It’s Keep, K-E-E-P, and it’s sort of like Evernote lite; it’s for people like me that just aren’t that sophisticated. It’s like Post-It notes but with quite a bit more functionality, but not nearly as robust as Evernote, but I really find that’s beneficial. Like, if I’m on the treadmill or something, I’ll slow down and I’ll write a note to myself on there and put a little reminder on it. So that, for me, it’s real basic, it’s no technological marvel, but it does what I need it to do which is keep my brain in the game.
John Lee Dumas: Well Tim, you and I are brothers from another mother, because it’s really funny; when I started doing Entrepreneurs On Fire, now over a 1000 episodes ago, the answer to this question just kept being Evernote, Evernote, Evernote.
And so I just had to put Evernote in here just so people would stop saying Evernote every single time; even though I had never used Evernote and still, to this day, I’ve never used Evernote because it seems too complicated for me. I don’t even wanna try it, don’t feel like I have a need for it, but because I say that with every single question, people just assume that I’m this massive lover of Evernote, and I’ve never used it. I go on my walks every morning with a pad of paper and a pen. Like, Android Keep is actually kind of advanced for me right now.
Tim Fargo: Hey, there’s nothing – you know, I find I write a lot of my stuff out, like when I was getting prepared for this interview, everything I do – it’s a memory device for me. I mean, I can type stuff into a system, but writing things down for me, you know, the antiquated paper and pencil, is like, magical for me.
John Lee Dumas: Now Tim, Alphabet Success, great book by yourself, and if you could recommend one book to join Alphabet Success on our bookshelves, what would it be and why?
Tim Fargo: I read this book a long time ago by a turnaround guy named John Imlay and the book is called Jungle Rules. And the reason I recommend that book, he goes into this failing software business and they rip this place to shreds. And it might sound like a really bad story, like, why would I wanna read that? But it really gets into the nuts and bolts of – because you may encounter a situation where the tide turns, something happens, part of your pivot means to reduce staff.
I mean, that’s not necessarily like, ooh, that’s a positive message; but they got rid of 700 people in a day. But they cut to the bone, just like – he said: we’re gonna cut as deep as we can go and we’re not cutting again. But there’s a million little lessons in there for anyone that’s doing business. I mean, honest to gosh, that book for me is just – I mean, I get goose bumps when I think about it, because it’s so spot on; there’s no like little fairy-dust formulas; this guy’s in the dirt, man, he’s living it. So it’s a great book.
John Lee Dumas: Well, Fire Nation, I know you love audio, so I teamed up with Audiobooks, and if you haven’t already, you can get an amazing Audiobook for free at eofirebook.com. And Tim, this is the last question of the Lightning Round but it’s a doozy. Imagine you woke up tomorrow morning in a brand new world identical to Earth but you know no one. You still have all the experience and knowledge you currently have, your food and shelter’s taken care of, but all you have is a laptop and five Benjamins. What would you do in the next seven day?
Tim Fargo: You know, this might sound crazy, but I’d get hold of a talent agent and I would sell my story. I would sell my story, I would sell someone exclusive rights to that story, I’d go get a book and a movie deal. “I’m the guy from Earth,” right? I don’t know in this new world, I don’t know what the equivalent of the National Enquirer is, but for sure, they gotta have room on the cover.
John Lee Dumas: Well yeah, it’s the National Enquirer because it’s identical to
Earth, so you’re squared, you are all set. I love it. And Tim, we stared on fire, so let’s end on fire with you sharing a parting piece of guidance, the best way that we can connect with you, then we’ll say goodbye.
Tim Fargo: I would say there’s three things for me, and one is: whatever you do, try. Stop thinking about it. Try. Learn from your mistakes; because you’re gonna make some. And 3) stay in the game. I think it sounds like three really basic things, but just that to get going as an entrepreneur, that’ll do it; doesn’t have to be rocket science.
To get a hold of me is really, really simple. Of course, there’s tweetjukebox.com, you can find me loitering in that general vicinity. And also, I’m available for anyone. My e-mail is firstname.lastname@example.org And it’s funny because a lot of people just don’t take you up on this; if you have a question, whatever, you tried the software, you’ve got a comment, a complaint even, whatever, that’s fine, just suggestions, let me know, email@example.com
And lastly, as an offer to your audience for graciously listening to me for this episode, I wanna offer a free copy of my book Alphabet Success, and that’s gonna be available at tweetjukebox.com\fire.
John Lee Dumas: Fire Nation, you’re the average of the five people you spend the most time with. You’ve been hanging out with Timothy and JLD today, so keep up the heat and head over to eofire.com, just type “tim” in the search bar, his show notes page will pop right up with everything that we’ve been talking about today: his book, resource recommendation, all the great goodness that we’ve been talking about. He threw down a challenge, Fire Nation, that nobody does this, and I want you to prove him wrong that you are an active audience, active listeners. firstname.lastname@example.org Shoot him an e-mail, just say hi, just say thank you, ask him a question if you have one, he’s there for you. And of course, your gift, tweetjukebox.com\fire, his book Alphabet Success, that’ll be in the show notes page as well with a link there. And just check out Tweet Jukebox if you’re looking for a solution for your Twitter woes. And Tim, I wanna thank you for sharing your journey with Fire Nation today, for that we salute you, and we’ll catch you on the flip-side.
Tim Fargo: John, thanks for having me on. Let’s burn it up, man.
Business Transcription provided by GMR Transcription Services
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!