Sergio Estevez is a 7-figure course creator who started out with absolutely zero followers. Now he runs SellTinyCourses.com, where he teaches how to sell 20-minute tiny courses with his Worldwide Ads method.

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Guest Resource

Sell Tiny Courses – Visit the website for the Tiny Course Method. When you join, Sergio will personally write one of your ads (with a screen recording so you can learn step-by-step).

3 Value Bombs

1. Tiny courses act as paid lead magnets; short, consumable, and powerful in building trust fast.

2. Worldwide ads lower costs and expand reach, making sales possible even if no one knows you yet.

3. Speed matters. Launch in a week, test fast, and double down on your goldmine idea.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Sell Tiny Courses for a Living with Worldwide Ads

[1:40] – Sergio shares something that he believes about becoming successful that most people disagree with.

You don’t need massive products.
Tiny products almost always perform better.

[2:24] – Sergio talks about the real power behind 20–30 minute tiny courses.

They’re like paid lead magnets.
Easy to consume, highly valuable, and build momentum for upsells (other courses, coaching, high ticket).

[3:20] – Sergio shares how his tiny course journey started.

Started in 2017, inspired by EOFire.
Early attempts at long 12-module courses failed; no audience, no results.
First tiny course: just 15–20 slides, recorded in one afternoon; finally profitable with ads.

[5:21] – Sergio talks about how to sell when nobody knows who you are.

Run ads. Ads are your “rent” in the online world.
Worldwide ads method:
- Don’t just target US/Canada, include global markets.
- Let ads run worldwide during off-hours to lower cost.
- Use bid caps to keep ad spend profitable.

[8:37] – A timeout to thank our sponsors!

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[11:10] – Sergio talks about how to uncover goldmine course ideas.

Start with the “big three”: personal development, business, and relationships/health.
Use the 3 Degrees of Separation Method:
- Shift the pain point.
- Shift the audience.
- Shift the hook (catchy, unique angle).

[14:34] – Sergio talks about how fast you can launch a tiny course.

In as little as one week.
Checklist:
- One ad campaign with worldwide targeting + bid caps.
- A validation page.
- A strong hook.
- Record the tiny course in one afternoon.

[15:20] – Sergio tells what an effective ad look like.

One-liner ads: one or two lines of simple text, not heavy copywriting.
Text-heavy images work best. Pattern interrupts with embedded text.
Focus on congruency between ad, page, and course.

[17:15] – Sergio gives his one big takeaway.

It’s possible to run a passive income business.
Don’t waste time on huge courses. Launch something small, find your goldmine, then scale.

[18:45] – Call to action.

Sell Tiny Courses – Visit the website for the Tiny Course Method. When you join, Sergio will personally write one of your ads (with a screen recording so you can learn step-by-step).

[20:22] – Thank you to our Sponsors!

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