Victoria Gibson is a Facebook Marketing Specialist who helps businesses and Entrepreneurs use Facebook to connect with more of their ideal clients. Her new site is Marveo.com, and the key services she offers are Facebook Marketing Campaign Management, Facebook Page Production, Online Coaching, and training for people who want to learn how to attract more customers with Facebook Ads and Pages.
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- Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
- “Fake it till you make it.” – Gayle Forman click to tweet!
- Victoria has one specific failure that I am able to uncover after digging quite deep. You will have to listen close to hear the fruits of my labor.
Entrepreneurial AHA Moment
- As soon a Victoria had a child, she began to realize her corporate job had lost its luster. She became less satisfied at work, and knew a change had to happen soon. Then… WHAM! Enter AHA moment #1!
- Victoria is a wealth of knowledge when it comes to Facebook. Listen as she reveals some incredible insights about how to improve your outreach while keeping your bank account intact.
- Short and sweet answers, and they pack a killer punch.
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John Lee Dumas: Hire Fire Nation and thank you for joining me for another episode of EntrepreneurOnFire.com, your daily dose of inspiration. If you enjoy this free podcast, please show your support by leaving a rating and review here at iTunes. I will make sure to give you a shout out on an upcoming showing to thank you!
John Lee Dumas: Okay. Let’s get started. I am simply delighted to introduce my guest today, Victoria Gibson. Victoria, are you prepared to ignite?
Victoria Gibson: Absolutely! I’m ready!
John Lee Dumas: Alright! Victoria is a Facebook marketing specialist, helping businesses and entrepreneurs use Facebook to connect with more of their ideal clients. Her new site is at www.marveo.com, and the key services she offers are Facebook marketing campaign management, Facebook page production, online coaching, and training for people who want to learn how to attract more customers with Facebook ads and pages.
I’ve given Fire Nation a little overview, Victoria, and I know I butchered the name of your website. So why don’t you take it from here? Tell us who you are and what you do.
Victoria Gibson: Okay. Great! Well, the site is relatively new. I do have another identity online, doing the same thing really, but I guess it was more just about myself and just branding myself as the “FB Ad Queen” or “Facebook Ad Queen,” as I guess I’m better known. I really wanted to start pulling things up a level as things have grown and got bigger, and really making it not just all about me. Although I love things to be all about me, but we can’t have things all about us all the time. I mean I’m definitely leading the business, but wanting to just make it something that can stand for a lot more than just running Facebook ads for people and taking in Facebook marketing in its entirety and showing people how that can really work for their business.
John Lee Dumas: Awesome! So listen, we’re going to transition now into our first topic, which is our success quote, because here at EntrepreneurOnFire, we love to get the motivational ball rolling with a success quote to get Fire Nation really pumped up for the rest of the content that you have for us. So Victoria, what’s your favorite success quote?
Victoria Gibson: Okay. The favorite one that I really I guess like to live by, which sounds a bit bad, but it’s “fake it till we make it.” Even though that could sound a little inauthentic, it’s not meant to be inauthentic. I guess it’s just meant to [Unintelligible] the fact that you might not be exactly where you want to be yet, but there’s no reason why you can’t act as if you’re already there in lots of ways. That doesn’t mean to be inauthentic or lack credibility or anything, but just more in terms of getting your mindset where you want to be and really acting as if you’re already there because you’re going to put in place the steps that you need to get where you want to go.
So I always think that it makes a massive difference to your business and who you come across and who you meet and the impressions that you make by just kind of living by that credo, which does sound a little inauthentic, but I just love it. I think it makes me step up.
John Lee Dumas: I totally get it, Victoria. Let’s really take that down though to the ground level because EntrepreneurOnFire, it’s about you. So how have you applied this quote to your life successfully?
Victoria Gibson: Well, I don’t come from a corporate background, and I think in corporate, there is an element of you needing to be able to do that. In lots of ways, you do get thrown new challenges. Maybe you take on a new role before you’re ready, and look, the only good jobs as far as I’m concerned, if you asked working for the man or an employee, all those jobs that you don’t yet know how to do. If you know how to do it brilliantly, it becomes boring pretty quickly. So I figure, the only way you’re really going to get those jobs that you don’t know how to do, I really just put in place that motto, you fake it till you make it.
That doesn’t mean going in blind and just making stuff up. It means doing your research, understanding what it is going to take. Maybe you don’t yet have that skill, but you can kind of connect it with the skills that you already have, the ways that you can pull it all together to really deliver. I guess I’ve taken that into my own business in that I have been a corporate employee for a very long time, and being able to set up your own business is a [Unintelligible] new animal. We all like to think that we’re pretty smart and great at a lot of different things. There’s a massive learning curve with being an entrepreneur, as you know, and you really do have to fake it till you make it a lot of times when people will say, “Oh yes, have you got XYZ?”
I’m thinking of some terminology that every week, someone would generally throw them at you that is apparently common knowledge, but perhaps you don’t know about because you haven’t been in the online space or you haven’t come across that term before. Most of the time, it’s easy to just say, “Hey, I’m not aware of what that is. It’s nothing like you have to make it up all the time, but sometimes you just got to roll with it and figure it out and have your wits about you and kind of get through it so that you can get your business up and running and keep it moving, I guess.
John Lee Dumas: Love it. So let’s use that to transition now to our next topic, which is failure, because as an entrepreneur, Victoria, you’ve experienced failure multiple times throughout your journey. You don’t necessarily have to define it as failure if you choose not to, but you’ve come up against obstacles, you’ve had challenges that you’ve had to overcome. As entrepreneurs, we don’t let those challenges or obstacles define us as people, but we use them as learning curves to help us propel forward into that next level. Can you take us back to some time in your journey when you’ve encountered a challenge or a failure and how you reacted to that?
Victoria Gibson: Yes. I guess in terms of challenges, I mean the biggest one for sure is creating systems in my business that remove me as the bottleneck. It’s pretty easy to start dropping the ball when your business stops growing at a rapid rate and you haven’t set those systems up so that things can operate if you’re not there or if you’re not touching everything. Things can still move ahead as they need to. So that can be a bit of an occupational hazard in being an entrepreneur in that in the beginning, you do have to do everything. So of course you get used to doing everything. As a business grows, that might not be feasible. I find that that can very easily lead to failure in many different ways.
I guess I still find it challenging. I haven’t totally got it sorted out by any means, but in just working with somebody on that, working with someone who has a much bigger online business or who’s had success or is where I want to be and find out how they do things, I found working with coaches in the online entrepreneur space has been so valuable to me in just I guess saving a lot of those mistakes because I know without working with those coaches, that challenge of creating systems in my business would have led to a failure, absolutely. But by I guess borrowing other people’s expertise or buying other people’s expertise and time and their mistakes, you get to avoid that, which has been a massive blessing for me.
John Lee Dumas: So Victoria, you’re giving us some abstract thoughts about different failures that entrepreneurs do encounter. I really want to take it to the ground level with you. Open up the window and let us look inside into a failure that you’ve encountered. Take us there.
Victoria Gibson: Well, I guess in terms of the system thing, I have had the system failure where there’s been – I mean I was mentioning the failure being abstract, but seriously, the system failure has been a failure in my business that I’ve had to resurrect where I haven’t been able to grow at the rate I wanted to because I couldn’t take on more clients because I was doing everything.
So in a way, I guess it’s not like a failure where the whole business has failed. If I was going to talk about a failure, like seriously, this business has not had a big failure. I’ve been able to, like I said, dodge those bullets, which has been a bit of a blessing for me. In terms of the first online business I’ve put up, which was actually a travel website, I mean it’s still up, but it’s never really made any money. I think it’s made like $1,500 in its life. So I’ve got to say I did abandon it pretty quickly after I put it up. So I guess within nine months, I recognized that it wasn’t really a model that was going to A, excited me, satisfy me, create I guess the career that I was looking for at being an online entrepreneur. I wanted something I could be completely passionate about that working in the business energized me. It didn’t make me feel I guess overwhelmed – well not overwhelmed, but just over it pretty quickly in that I went into something I didn’t have any real expertise in, but I thought I could be passionate about it and I could be excited. Really, that’s not a great option to choose when you’re starting your own line of business.
I mean some people say it’s great to just step outside your expertise and start something that you’re not that familiar with because you’re less likely to be biased and make certain mistakes, but I found that that was probably a bit of a fast track to failure as far as that online business was concerned. But really, as far as this one has gone, there are really no massive failures. Just little trip ups along the way really. That’s all. But I’ve been able to jump over them pretty quickly, as I said, with the help of a coach. If I didn’t have the coach, they definitely would have been massive failures.
John Lee Dumas: So Victoria, we’re going to use that now to transition to the other end of the spectrum, which is the aha moment. We really have these moments during the course of every day and week that just really inspire us and move us forward in directions that we really want to be going in. These little aha moments, we live for them. Every now and then though, as entrepreneurs, we have that one big shining light bulb that just comes on, the clouds part, the sun is shining, the angels are singing. Can you take us back to a point in your journey and really take us down to the ground level? Let us be in your shoes when an aha moment happened that you would like to share with Fire Nation.
Victoria Gibson: I was working in a corporate job, and I’ve been in that same role for about three years, which for me was I always found a little boring. I was married at the time and I was in my corporate job. I was married, I had two – and I still do have two children, but I had two small children. So I had returned to the workforce after having about three or four years off, having my babies, and being in the corporate world before that too.
So I did come back. It definitely changed after having children. Anyone who does have kids – I don’t know if you do, John – but it does massively change your perspective on a lot of things. It’s also quite demanding and there’s a lot to juggle in having children and working. Having a satisfying career and having babies, it doesn’t necessarily come together that well.
John Lee Dumas: Right.
Victoria Gibson: It can lead you to really question exactly what you want. Do you want to be working really long hours in an office away from home when you’ve got two small children that you also need to be bringing up, and seeing would be good. Those kind of things.
So I was pretty clear after taking time off that I did want to come back to work, and I did, but I did find also that the landscape kind of changes when you are a working mother. The opportunities don’t seem to come to you quite as much as they did prior to you having children. Also, you probably are a little in some ways, I guess with very small children, you are maybe a little more distracted. I don’t know. I mean, I don’t like to be saying, oh, it’s because I had children or blaming things outside of myself. I guess at the end of the day, I wasn’t very happy doing that. That sort of life wasn’t really what I could see myself doing moving forward.
I did know someone who had their own business, and the more I got to know – and this was an offline business and not an online business – but the more that I got to know this person and they told me about how their business worked, and the more I got to know about the skills of this person as well and what they’ve built, I started thinking, you know what? This is a great lifestyle to be able to create something of your own. Like what an achievement. It started to I guess redefine success for me and what success would mean to me. Rather than getting to be a CEO, it became like, hang on a minute, you could actually create and nurture your own business. Like that to me completely redefines success in my mind.
I guess I’ve never really gone there to think about whether that was possible for me because I’ve just gone on the typical kind of Gen X trail of you go – I mean we call it university here and you call it college. You do your school, university, you get a good job, you work your way up, blah, blah, blah. It’s a pretty well-worn path, for Gen Xers in particular. Probably not as much Gen Y’s, it seems these days. To be honest, it never really came into my mind that that was a possibility for me. So knowing someone who had a really successful business really opened my eyes to that fact that I thought, hang on a minute, I could actually do this.
Then in moving forward, I wasn’t overly happy doing what I was doing. My marriage ended up breaking down, so I got divorced, and I had two small children. So I continued to work in a corporate job, but it became quite clear that it was even more difficult to keep that going under the circumstances I was in. So it just became really a do or die situation where it was like, okay, well now is the time. Like this is what I’ve got to do. I’ve never felt more certain about taking the jump, and I did just take the jump and thought, okay, I’m going to figure it out. I’d jump in and figure it out as I go. Really, that’s what I did, and I couldn’t be happier with the fact that that aha of going, oh, I could do this, that was how simple it was. Like I could do this. It led to me having my own successful online business at least two years later.
John Lee Dumas: It always seems to be that tipping point that really makes you take that first leap that is so critical and so important because once you do, you realize that what you’ve landed in on the other side is really not that bad, and then you can just build from there. So I really applaud you for taking that leap. I know it’s a challenging one, and it’s one that entrepreneurs face and wannabe entrepreneurs face every single day. So congratulations on that.
Victoria Gibson: Yes. Thanks! I’m pretty proud of myself [Laughs].
John Lee Dumas: On that note, Victoria, have you now had an I’ve made it moment?
Victoria Gibson: I think I often have them, but sometimes I’ve got to pull myself back into the moment, and then I’m always wanting to strive for more. My business is still in its infancy in many ways, and having just launched my new website, there’s still a lot of ground I want to cover. I think in terms of I’ve made it, particularly the last six months, having bigger people that I’ve looked up to and admired come to me and seek my help, has been pretty humbling and exciting. Being asked to speak at an event I went to this year, I’m asked to speak at that for next year. Really, when I went to the event to start with, it was like I was a total newbie and I felt really like, “Wow, this is a great learning opportunity to hear about all these stuff,” but to then be able to get asked to speak at it is pretty phenomenal. So those moments are good.
The other has been – so say for example, last month. So in September I doubled my August revenue. That really felt like, hang on a minute, okay. I’m heading in the right direction now. This is where I need to be. I’m doing what I love and it’s working from a profitability perspective as well. So yes, so those are the moments where I turn around and go, “Yes, this is pretty good. I’m doing good.”
John Lee Dumas: That’s awesome to hear, Victoria, because so many times as entrepreneurs, we get caught up in the destination. We have goals that are set and we just work as hard as we can and we strive to reach those goals. Once we reach them, we merely just set that bar higher to the next level. It’s so important to take a step back and take a deep breath and really appreciate the accomplishments that you’ve so far had at this point in your career and it’s really just very soothing for the entrepreneurial soul to realize, “Hey, I have really done some great things. I need to appreciate it. Okay. Now it’s time to set goal forward, but let’s enjoy the journey. It’s not just about the destination.”
Victoria Gibson: Yes. Absolutely. That’s hard to do. That’s not easy to keep yourself in that moment and really supporting yourself and patting yourself on the back for those achievements. It’s not easy to stay in that space, but it’s so, so important to do. Otherwise, everything will just be about that destination instead of the journey, and we all know where that can lead. So I think yes, it’s an important thing. So thanks for asking that question because I probably hadn’t really reflected upon it as I needed to [Laughs].
John Lee Dumas: I love that question and the responses that I get are so different. That’s what I love about that question. It always does though come back to people saying, you know what? I really need to start enjoying the journey more, or they’re just saying, you know what? I’m really happy that I’m doing a good enough job enjoying this journey. That always comes back to that and that’s really where it should be.
Let’s use that, Victoria, to move on to our next topic now, which is your current business. We have alluded earlier in the interview to the fact that you started a new website, you’ve launched a new identity. You still have your old identity out there. Why don’t you kind of launch into that a little bit? Start by telling us one thing that is really exciting you about your business right now.
Victoria Gibson: Okay. Well, I guess it feels like – and I do. I’ve got the original identity out there, and the services are pretty much the same, except I’m really wanting Marveo.com to stand for a bigger and more comprehensive service around Facebook and what Facebook can do because in first standing for just Facebook advertising and saying, “Hi! If you want to learn about Facebook ads or you want me to do your Facebook ads for you, then fbadqueen.com, come there and we’ll be able to sort you out. No problem.” But in doing that work, it really made me understand from a bigger branding and marketing strategy perspective, what Facebook as a platform has to offer big brands, small brands, entrepreneurs, whoever it may be. Even nonprofits. The whole gamut.
It’s such an amazing platform, and most of the time when you use it, it is free, which is also a pretty phenomenal opportunity for businesses. Just watching what that can do for businesses to harness it, blows me away. It doesn’t even have to be that your product or your service has to be more Facebook-friendly. I mean there’s obviously quick wins that a lot of businesses can have in entertainment or music or I guess fast moving consumer goods that are really popular. Those things, yes, great. That they are an easier sell, I guess, on Facebook, but deeper than that, on every level, your customers are on Facebook, no matter what product, service, widget, brand you’re putting out there.
That’s what excites me because I see people taking the platform from a free perspective and not even using ads, and building a relationship, connecting with new customers in such new and interesting ways. For example, there’s a clothing company that I was checking out the other day. I wish they were my client, but unfortunately, they don’t need to be my client because they’re using this platform so well and they don’t use ads at all because what they really harness is the community and the social networking aspect of Facebook.
Now those terms can often scare brands or brands saying, “Okay, that won’t apply to me or I can’t harness that,” but really, there are some really simple things that you can be doing and a lot of that is about hosting regularly on your page that’s free. Okay? Sure, you need the resources to do it and it depends on your team or what have you, but in essence, that is free. You need to be doing that in an engaging way that builds your ideal customers and buyers sitting there on your page. It’s so amazing.
If you don’t feel confident in just doing that on your page, then ads is a brilliant way to do it as well because the targeting capability on Facebook, think about all that information that they’re collecting every day of every single user – and that’s necessarily invading privacy – but it’s like people are sharing their lives, the minutia of their lives – their hearts, their desires, their dreams, their preferences, what they ate last night. That’s just unprecedented in terms of research opportunities and information and connecting with your customers. That’s where the gold is. When you can tap into that, it is an amazing opportunity.
So that’s what excites me about my business, is that really, I’m tapped into something that is way, way bigger than my own business. From a marketer’s perspective, it’s an absolute dream come true.
John Lee Dumas: Victoria, I’m going to put you on the spot here.
Victoria Gibson: Yes.
John Lee Dumas: What are three things entrepreneurs could do right now to improve their Facebook presence?
Victoria Gibson: Post twice daily. So post in the morning and post in the afternoon or evening. Make sure that you have your branding front and center on your Facebook page. I see lots of even bigger entrepreneurs who perhaps haven’t even got a Timeline cover up. So your Timeline cover, your big banner, you need to make sure that image is telling people what you’re about and what you stand for. So maybe it’s got your positioning line or your unique selling proposition or some sort of tagline on there so people, when they land on the page, they know exactly what you stand for and what you can do for them. Make sure that you’ve got your little connection to your website underneath the Timeline cover because there is an opportunity to put a link to your website there. There are many people that don’t even put a link to their website. That blows me away.
Facebook works in tandem with your website. I’m not suggesting you only stay on Facebook because you need to own the racecourse and you need to make sure that you’re not putting all your eggs in one basket and be at the mercy of Mark Zuckerberg. But while the opportunity is there, then please get onboard. Harness it and make sure you’re putting your best foot forward. All of those things I mentioned are pretty much free to do.
Of course I’m going to advocate using Facebook ads because I see what they do and what difference they can make make. If you are just starting out and you haven’t really built your email list, there’s no better way in my opinion to be building a list of target buyers than on Facebook. So just by doing those three things, you can make a massive difference in your business and become a pretty well-known business relatively quickly.
I always ask this with my clients – have people been saying they’ve been seeing your ads? Have you heard from lots of people that they’ve seen you? Yes, it’s phenomenal what that can do just in terms of awareness and credibility by people seeing advertising. They don’t have to know that it costs $0.20 a click to put those ads out. It’s putting your best foot forward, but also getting in front of the right kind of customers.
I mean I had an opportunity to do a presentation as part of one of Mari Smith’s Facebook Experts programs. I mean she’s very well-known and regarded within sort of online circles or even small business and Facebook circles. I thought a friend had referred her to me, and I said to her, “How did you find me?” She said, “Oh, I saw your Facebook ads.” So you just don’t underestimate who you can get in front of with Facebook ads. It’s pretty phenomenal.
John Lee Dumas: It is phenomenal. I will say that just ads and advertising in general are just such a mystery to most people. So why don’t you kind of pull the curtain back, Victoria, and help Fire Nation understand exactly what it is the Facebook Ad Queen would do. For instance, let’s say EntrepreneurOnFire. I produce five interviews every single week with some of the top entrepreneurs around the world. I have a huge audience. I have over 100,000 downloads every single month. So a lot of people are visiting my site, are seeing my Facebook fan page, etcetera, etcetera. What would you do for a client like me?
Victoria Gibson: So the first strategy I would suggest to you is we’re going to build your fan base. It doesn’t mean we’re not going to build your email list at the same time. They’re not mutually exclusive, although there’s different ad tactics to use for both. There’s a very cheap way to get more likes and generate more engagement and buzz on your page that you can actually almost put on autopilot. I won’t go into the details because I would make people’s heads spin about exactly how to do it, but in broad terms, for you, I would be suggesting that you’re posting once or twice a day and we turn those posts into ads to get in front of – not promoted posts which go to your current fans. These are actually page post ads that go to targeted Facebook users that we know are going to be interested in your message and wanting to listen, getting more downloads. We can put links in those posts so we can direct them to the podcast. We can direct them to your website to get more traffic to your site as well, and we can direct them to sign-up pages.
In fact, we can put all of those functions on your Facebook page so people don’t even have to leave Facebook to download a podcast, sign up for your email list or hear from you or see your blog posts and all that kind of thing. We can put all of that on Facebook and be building your brand and your presence on Facebook, if you wanted to, just for $20 a day.
John Lee Dumas: Very exciting. There are just a lot of things that go into that and it’s so obvious why you need a Facebook expert at least to start you going with your Facebook campaign.
Victoria Gibson: Yes. Absolutely. I mean I built my fan page to 3,000 likes within two months just using ads. Look, I mean people buy likes, and I don’t advocate that at all. But there is definitely an element of social proof when people come to your page and see that you have at least over a thousand likes. They do think, oh, okay, this person is worth taking seriously. But when it’s under a thousand likes, people are sort of like, “Yes, well, they’re not quite there yet.”
The other thing is you don’t get the engagement on your page until you really hit 500 to 1000 likes in that you’ll be putting posts out there and you get very little interaction. So you really need to get there to get the interaction and make even any posting worthwhile on Facebook. So it’s kind of one of those things that you’ve got to put your best foot forward with and be increasing those likes because although people will often say, but it’s all about the email list and I don’t really care about the Facebook likes because I kind of always get in front of all my likers, well you can’t always get in front of all your email list data.
As we know, open rates often hover around 20% to 25%. That’s not great in terms of hitting the community that you’re building. Whereas what if you could, by using ads and promote a post and things like that, reach the full extent of your Facebook fans? You can do that and I know that if [I would sit in the office], I definitely make more revenue from an online perspective off my Facebook page than I do off my email list.
John Lee Dumas: I could talk about this all day because I truly do see the value in this for any business that’s really looking to gain an audience, but we’re going to have to move on, Victoria, unfortunately. Luckily, we’re moving into my favorite part of the show, which is called the Lightning Round. This is where I provide you with a series of questions and you come back with amazing and mind-blowing answers. Does that sound like a plan?
Victoria Gibson: Okay. Why don’t you just put me under pressure?
John Lee Dumas: [Laughs]
Victoria Gibson: [Laughs]
John Lee Dumas: What was the number one thing holding you back from becoming an entrepreneur?
Victoria Gibson: Thinking I couldn’t make the money that I wanted to make.
John Lee Dumas: Very common. What is the best business advice that you ever received?
Victoria Gibson: The one I mentioned before, actually. “Own the racecourse.” So form your hub of services or products around that one core competency. So have like little other services and products that come off that one main category. Also, yes, don’t put all your eggs in one basket that you don’t own.
John Lee Dumas: Yes, I love that. I have recently had Michael Hyatt on the show who wrote the book “Platform.” He speaks very much of exactly that.
Victoria Gibson: Yes. Great!
John Lee Dumas: What’s something that’s working for you or your business right now?
Victoria Gibson: Well, Facebook, of course. Facebook ads, Facebook pages, Facebook groups. Facebook groups are a phenomenal way to get business. If you’re not active in any Facebook groups that are associated with your business, I suggest you get active in them. They’re an amazing way to get business.
John Lee Dumas: What is the best business book that you’ve read in the last six months?
Victoria Gibson: The Firestarter Sessions by Danielle LaPorte.
John Lee Dumas: I love that book, and we’ve actually had her on the show as well. She’s great.
Victoria Gibson: Isn’t she great? I love her. She’s one of my clients too [Laughs].
John Lee Dumas: She goes so well with the EntrepreneurOnFire theme.
Victoria Gibson: Yes. Absolutely. She’s amazing. Absolutely. Oh, I just love her. I could just listen to her speak all day. She’s fantastic.
John Lee Dumas: So this last question is my favorite, Victoria, but it’s kind of a tricky one. So take your time, digest it, and then come back with an answer. If you woke up tomorrow morning and you still had all of the experience, knowledge and money that you currently have right now, but everything about your business had completely disappeared, leaving you essentially with a clean slate, which is the situation that many of our listeners find themselves in right now, what would you do?
Victoria Gibson: I would set up a website and set up a WordPress website. Get my domain name, set up a WordPress website, and work out a really targeted market that I was going to serve with a product or a service or information in some way that I could sell. So I’d work out that uniqueness, that really precise target market, and how I was going to monetize it. Then I would jump on to Facebook. Set up a Facebook page, do some Facebook ads, and start making that offer to my target market straight away. Yes, that’s what I’d do. That’s a pretty clear first path to bringing income in, is just making sure that you’re online and connecting with a lot of audience.
John Lee Dumas: Victoria, thank you for being so specific there, and thank you for all the actionable advice that you have given us throughout this entire interview. We are all better for it. Give Fire Nation one parting piece of guidance, then give yourself a plug, and then we’ll say goodbye.
Victoria Gibson: [Laughs] Oh, the parting piece of guidance? I’d just say just do it. Like just get started, even if you are still working in your corporate career. Then set up a website. It’s not hard. Pay for what you’re not good at if you can. Like if you can afford to pay for stuff, do pay for stuff. Everyone talks about bootstrapping. Sure, we’re not all made of money, but sometimes your time is worth more than what it’s going to cost you to pay someone else. So I would suggest pay for those things that you’re not amazing at or are not part of your genius.
Also, if you want to find out more about creating a Facebook brand presence that rocks and you want to get me to manage your ads or you want to learn how to do them via online workshops or via coaching sessions, then please come to Marveo.com, or drop me an email – I do reply to emails – email@example.com. I’m happy to answer any questions on anything, pretty much.
John Lee Dumas: Awesome, Victoria. I will link everything up in the show notes. Again, thank you so much for your time. Fire Nation, we salute you, and we’ll catch you on the flipside.