From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Vinnie Tortorich is a best selling author of Fitness Confidential, and his Fitness Confidential podcast gets 1 million downloads per month. He is the owner of PureVitaminClub.com, PureCoffeeClub.com, NSNGfoods.com: home of Ultra Fat products.

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Resources

NSNG Foods – Introducing Ultra Fat: The world’s first instant energy fuel, powered by healthy fats and balanced electrolytes!

FAT: A documentary on Amazon – Health Expert Vinnie Tortorich exposes the history behind myths and lies regarding healthy eating, fat, and weight loss.

3 Value Bombs

1) If you want to build a business, go to a bank instead of asking for outside investors’ help. Investors will want to have a share in your company.

2) Never think about your IQ. Your IQ does not make you successful. FQ is essential – Failure Quotient: It is the number of times you can fail and come back.

3) Keep failing until you don’t fall anymore.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The Truth Behind Launching Companies with Vinnie Tortorich

[1:00] – Vinnie shares something interesting about himself that most people do not know.

Financial health has always been as important – or more – as fitness for Vinnie.

[4:01]- How were you able to start a vitamin company with no outside investors?

If you want to build a business, go to a bank instead of asking for outside investors’ help. Investors will want to have a share in your company.
Vinnie wrote a book called Fitness Confidential, and it was a success. This gave him the money that he needed to start his vitamin company.
He didn’t initially get support from his family and friends, but he succeeded and now has a multi-million dollar company.

[7:43] – What was your motivation for launching a coffee company?

He is a coffee drinker.
He found out that coffee is the number 1 anti-oxidant in the world. It is the second healthiest drink next to water.
The American Heart Association says having a cup of coffee can lessen the effects of a heart attack; having two or more is even better.

[10:17] – The movie “Fat: A Documentary” went to number one on iTunes and Amazon… What made you think you could even make a documentary?

He did not think he could. He fought against it the entire time.
He did not want to fund it because he was not confident it would succeed
He agreed to do a crowdfunding campaign and made a quarter of a million dollars.
Since Vinnie did not use his own money for the project, he hustled harder than ever; he did not want to let people who supported him down.

[14:42]– A timeout to thank our sponsors!

HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!
Lifeforce: Lifeforce is making proactive and personalized healthcare easier than ever. Start your membership today and receive $200 off! Visit MyLifeforce.com/eofire!

[16:32] – Vinnie talks about NSNGFOODS.com and how it’s going

NSNG stands for No Sugars No Grains, and he got the trademark for it.
He came up with a product, Ultra Fat, which is food for athletes to eat while on-the-go.
It was so successful that they had to run a 24-hour shift production.

[21:03] – What’s next for you?

He is always finding new coffees worldwide for the Pure Coffee Club; he has a new product for the Pure Vitamin Club, and he will continue creating food products on NSNG Foods.
His second movie is coming out, and he is looking at his third movie.

[23:26] – Vinnie’s takeaway for Fire Nation.

Never think about your IQ. Your IQ does not make you successful. FQ is essential – Failure Quotient: It is the number of times you can fail and come back. Keep failing until you don’t fall anymore.
NSNG Foods – Introducing Ultra Fat: The world’s first instant energy fuel, powered by healthy fats and balanced electrolytes!
FAT: A documentary on Amazon – Health Expert Vinnie Tortorich exposes the history behind myths and lies regarding healthy eating, fat, and weight loss.

[26:38] – Thank you to our Sponsors!

HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!
Lifeforce: Lifeforce is making proactive and personalized healthcare easier than ever. Start your membership today and receive $200 off! Visit MyLifeforce.com/eofire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

The Truth Behind Launching Companies with Vinnie Tortorich: An EOFire Classic from 2020

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