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From $30k in Debt to an 8-Figure Publishing Empire with Yehuda Niv

January 12, 2026

Yehuda Niv is the CEO and Co-Founder of Spines, the only comprehensive AI-powered publishing platform simplifying the authorship journey so writers can focus on what they do best – telling great stories. The Spines platform revolutionizes every aspect of the publishing process, from editing, proofreading, and formatting to cover design, distribution, and marketing. Authors simply need to upload their manuscripts, and within less than three weeks, they will be able to see their books published, optimized, and available to readers globally. The company’s total funding stands at $22.5M.

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Guest Resources

Spines – Check out Yehuda’s website to explore packages, meet a publishing expert, or start your manuscript’s next phase.

Yehuda Niv Instagram –  Connect with Yehuda on Instagram. Current account in Hebrew; English account coming soon.

3 Value Bombs

1. Perfection is the enemy of publishing. Finish the manuscript and let professionals elevate it.

2. AI won’t replace authors; it will empower them to create faster, better, and more affordably.

3. Success in writing and in business requires resilience, not credentials.

Sponsors

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Quo: The modern alternative to run your business communications. Try Quo for free plus get 20% off your first 6 months when you go to Quo.com/fire!

Intuit QuickBooks:  Transform your cash flow and your business this year! Check out QuickBooks money tools today! Learn more at QuickBooks.com/money! Terms apply. Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: From $30k in Debt to an 8-Figure Publishing Empire

[1:38] — Yehuda shares something he believes about becoming successful that most people disagree with.

  • Success isn’t about being smart, connected, or credentialed.
  • Resilience is staying committed through extreme challenges; it is the real differentiator.

[2:46] — Yehuda talks about the state of publishing today.

  • SPINES is an AI-based publishing platform that cuts production time from 6–18 months to 3 weeks.
  • Costs drop from $10K–$50K to $2K–$17K using tech-driven services.
  • Traditional publishers struggle because they’re old-fashioned and slow to adopt tech.
  • Authors, not publishers, care most about speed, quality, and affordability so SPINES built for them.

[5:43] — Yehuda talks about the first-time author advantage and how to go from idea to launch

  • The biggest obstacle: authors endlessly rewriting, editing, and rereading.
  • Yehuda spent four years stuck before accepting his book would never be perfect.
  • Editors can improve a book far beyond what most authors can do alone.
  • Psychological barrier: fear of what people (mom, teacher, grandma) will think but you must push through it.

[9:26] — Yehuda talks about the AI revolution in publishing and how AI will shape authors, editors, and publishers in coming years.

  • After publishing his first book, Yehuda was shocked by how inefficient the industry was.
  • Paused his engineering master’s degree and built the largest publishing house in Israel.
  • After becoming an angel investor, he saw AI emerging and realized:
    • AI will “revolutionize everything,” and publishing would be one of the first sectors transformed.
  • AI will lower costs, speed up production, and change global economics in unpredictable ways.
  • Today AI acts as a “co-pilot”; humans still make creative decisions.
  • Tomorrow AI will handle heavy lifting so authors can focus on creativity.
  • SPINES will never write books for authors, but will build tools that:
    • Fact-check
    • Suggest story ideas
    • Build thinking maps
    • Help stuck authors move forward
  • Authors stay in control; AI amplifies their capabilities.

[12:35] – A timeout to thank our sponsors.

  • Quo: The modern alternative to run your business communications. Try Quo for free plus get 20% off your first 6 months when you go to Quo.com/fire!
  • Intuit QuickBooks:  Transform your cash flow and your business this year! Check out QuickBooks money tools today! Learn more at QuickBooks.com/money! Terms apply. Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services.
  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

[16:47] — Yehuda talks about balancing automation and quality.

  • Core question: Who is responsible for the content?
  • AI should empower authors, not replace them.
  • Example: Like a calculator empowers engineers, AI empowers writers.
  • SPINES handles editing, formatting, cover design, audiobook narration, and distribution but the author writes the book.

[21:40] — Yehuda tells why there is no formula for a successful book.

  • Because the moment a formula becomes public, it stops working.
  • Every successful author and entrepreneur has a unique path.
  • You must create your own journey through experimentation and mistakes.

[22:39] — Yehuda shares what every aspiring author should do today.

  • Just start.
  • If you’ve started, keep pushing and don’t aim for perfection.
  • The path will appear as you walk into it.
  • You only need to know the next step, not the whole staircase.

[23:36] — Call to action.

  • Spines – Check out Yehuda’s website to explore packages, meet a publishing expert, or start your manuscript’s next phase.
  • Yehuda Niv Instagram –  Connect with Yehuda on Instagram. Current account in Hebrew; English account coming soon.

[25:10] – Thank you to our Sponsor!

  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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