So you want to start a Podcast?
You’ve found the right place.
Podcasting is ON FIRE and will continue to hold a special place in the hearts of millions of listeners around the world who love free, on demand, audio content.
Before we begin
I created Free Podcast Course to guide you in the creation, growth, and monetization of your Podcast in just 15 days. Enjoy!
Also, I host a LIVE Podcast Masterclass twice a month. During this 1.5 hour Masterclass I drop Podcasting VALUE BOMBS and answer any questions you have during our live Q&A session. Hope to see you on a future Masterclass!
Where do I start?
You start with an idea and a desire to share value.
Follow the step-by-step instructions below and prepare to IGNITE!
Name your podcast
Naming your podcast can be difficult. Some find the perfect name immediately while and others have to do in-depth brainstorming.
When choosing a name for your podcast, think about your topic and your avatar.
You want to choose a name that quickly and easily communicates what your podcast will be about.
You also want to choose a name you know will clearly resonate with your avatar.
Focus on being clear – not clever.
It’s good to have your website URL match your podcast name, but not critical.
And if you already have an existing business and you’re adding a podcast as a marketing tool, then carrying the same name and/or URL is best practice. No need to segment your audience if you’re focusing on the same topic!
Take your time here, as this name will represent you for years, and hopefully decades, to come.
Squadhelp is a great tool to use for finding the perfect name (that’s my affiliate link).
Determine the format of your show
The format of your show includes:
This is how long your episodes will be.
Entrepreneurs ON FIRE is typically between 17 – 23 minutes, but I don’t hold to a strict timeline. Some episodes have gone for over 35 minutes.
This is how often you’re going to be releasing episodes. Daily, weekly, monthly? The key here is to be consistent.
Are you going to do an interview-based show, a topic-based, or a variety show?
It’s important to remember this is YOUR show; you can mix and match the above in any manner you desire, just be sure your audience knows what to expect and when to expect it.
Create your artwork
Your artwork needs to be square, and 1400 x 1400 at a minimum.
It also needs to POP so that when your potential listeners are scanning the Podcasting directories, your artwork JUMPS off the screen.
Put it to the test – check out iTunes for a real-time visualization of just how easy it is to get “lost in the sea” of podcast artwork logos. Don’t let this happen to you!
Need a designer? We love Design Crowd and if you use our affiliate link you’ll get a $100 VIP offer!
Purchase your equipment
This is such a simple step that people love to overcomplicate.
You can start a podcast with a small budget, and I have an entire page of equipment recommendations that start at just $26!
My #1 recommendation for a microphone is the ATR-2100.
Interviewing a guest
For audio only interviews, I recommend connecting with your guest on Skype.
For video interviews, I recommend connecting with your guest on Zoom.us.
Software to record and edit your podcast
To record and edit your podcast, you’ll need to use software designed for podcast recording and editing.
My three recommendations (in order) are Adobe Audition, Audacity and Garage Band.
Free Podcast Course goes into much further detail about all three.
The 7-step Podcast Workflow
1. Record and edit your Podcast
2. Add intros & outros
3. Export your podcast
4. Tag your podcast
5. Upload Podcast to your media host
6. Schedule the release
I go through each step in detail on my FREE, LIVE Podcast Masterclass twice a month. Register for the next one here!
Promote your podcast
You’ve gone through all these steps to create your podcast, and it’s finally live – now it’s time to promote it!
It’s a huge mistake to publish an episode and then expect people to just go out and find it; you have to let people know about it.
Here are a few ideas to get you started with promoting your podcast:
*If you’re doing an interview-based show, email your guest with a reminder the day it goes live and ask if they’ll help share it with their audience;
*Create a show notes page that you can direct people to in order to increase traffic to your website (that’s where people can find out more about you and what else you have to offer!);
*Get social: promote your episode on Facebook, Twitter, LinkedIn, Instagram… don’t get me wrong – it doesn’t have to be ALL of these platforms. Choose the top 1 or 2 social platforms you know your listeners are on and use a scheduling tool like Hootsuite or MeetEdgar to start promoting your show;
*Take your audio and create a YouTube video so you can share on YouTube.
Repurposing your content is not only simple, it can also be very beneficial since everyone likes to consume content in different ways and on different platforms.
Launching a website to help support your podcast
Once you’ve launched, you’ll want a “home base” where you can direct your audience.
Your website is where you should direct people who are interested in learning more about you, your podcast, accessing resources you have to share and engaging and interacting with other listeners.
Ideally, you’ll start building an email list day 1 with the help of your website, complete with an opt in offer (a free download, for example) and an email capture form.
This opt in gives you a direct connection to your audience that you own.
Podcast Websites is a great podcasting website and hosting solution that offers you everything you need to host your website AND your podcast all in one place.
They even have ready-to-use website templates and a drag-and-drop builder that will help you customize your podcasting website.
Plus, they offer 24/7 WordPress support, and that’s a benefit you can’t beat!
See how easy it is to get started? :)
Patience and consistency are key
Creating your own podcast definitely takes time, but it’s definitely doable.
The list above is in no way meant to be all-inclusive of every single step you need to take to create a successful podcast and platform, but it does include the framework necessary to get started.
I hope this post has opened your eyes to the possibility of creating a podcast!
Final Calls to Action!
Join us on our next LIVE Podcast Masterclass here and I’ll answer any question you have!
Join Free Podcast Course and enjoy a 15 day guide that walks through every step you need to take to create, grow and monetize your podcast!
Cheers to your podcasting success!
~ John Lee Dumas