This episode was recorded live at Traffic & Conversion Summit in their podcast booth. During this episode JLD and his guest co-host, Michael O’Neal, answer questions from fellow entrepreneurs and conference attendees!
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1) Connecting and networking with people is one of the most important things in business.
2) Conferences can be both hard to attend and expensive, but it’s up to you to make the most out of it.
3) Surround yourself with great people and you’ll become one.
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(click the time stamp to jump directly to that point in the episode.)
[02:28] – Nothing has been more important in Michael’s business and social life than conferences
[02:53] – For JLD, conferences make connecting with people real
[05:14] – Going to conferences can be hard and expensive, BUT the value you can get is so worth the effort and money
[08:23] – Today’s first guest, Tracy from the UK, asks, “How do I secure interviews with others for my podcast if I have no followers?”
[08:57] – Inviting people to talk about themselves is a pretty easy sell
[09:11] – “It’s all relative”
[10:53] – Why it might not be the best time to bring on guests…
[13:42] – Our second guest, Jeannu from Australia, asks how he can give value to the guests he’s bringing on his show
[15:13] – Be the person who will give great conversations
[16:22] – “Be willing to go where other podcasters haven’t gone before”
[16:49] – The most important part of being an interviewer is giving someone an amazing experience
[18:02] – Make your guests talk in stories
[20:46] – Third guest, Michelle from San Diego, asks, “What is the best way to convert them (audience) from listeners to emails?”
[22:26] – Michael talks about the integrations he has learned about from Pat Flynn
[24:11] – Make integrations easy to remember
[26:21] – Use quizzes to attract your audience onto your email list
[27:26] – Fourth guest, Joseph from New York City, asks, “What’s your regimen beyond taking multitudes of vitamins?” and “What’s your why behind all that?”
[29:01] – JLD talks about his morning routine
[30:18] – The Ripple Effect is what keeps JLD doing what he does
[31:08] – Michael shares his morning routine
[32:01] – He maintains brain and physical fitness to avoid laziness
[32:50] – Fifth guest, Wilson asks, “How do you guys filter through (shiny object syndrome) and say ‘NO’ to things”
[33:18] – Michael mostly says YES to social things
[34:45] – “If it’s not a HELL YES! It’s a NO”
[35:24] – For Michael it’s, “Does it make me money? Does it make me happy?”
[35:53] – Always come with a personalized offer to get that YES
[36:20] – Today’s final guest, Jaclyn from So Cal asks, “What if I want to do a paid membership – how do I get my audience to invest?”
[37:12] – Have a podcast and a great call to action
[37:25] – Build a community
[38:12] – The audience will let you know when they’re ready, so be ready with a landing page
[39:09] – The key to all amazing things is connecting with great people!
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