Adam Jason is a Partner of Legacy Group and a Board Member of the Green Coffee Company. Previously, he practiced law in the United States for eight years. He specializes in corporate finance, corporate governance, securities regulation and international business transactions.

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Guest Resource

Legacy-Group.co –Learn more about Legacy Group and Green Coffee Company!

3 Value Bombs

1) To build something lasting, you must put yourself around the best possible people and do your best while allowing others to do the same.

2) There are a lot of opportunities in foreign markets.

3) You can use the strength of the US dollar to invest in foreign markets or buy real estate.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Colombian Coffee and Investing in Businesses in Emerging Markets with Adam Jason

[1:24] – Adam shares something he believes about becoming successful that most people disagree with.

He believes that if you want to build something lasting, you must put yourself around the best possible people and do what you are best at while allowing others to do the same.

[3:42] – Adam shares his story of moving to Colombia after being a corporate attorney in the US.

He started as a corporate attorney in the US and lasted for about ten years.
He decided to go the entrepreneurial path and had a job offer from a law firm in Texas.
Before starting the job in Texas, he had a chance to travel.
He went to Colombia and saw a market opportunity: The Legacy Group and its flagship company, The Green Coffee Company.
He initially helped the company with funding, but he saw the potential and eventually started working with the team full-time in 2018.

[8:00] – Adam talks about the vision and values of the Legacy Group.

The foundation of their firm is built on their ability to arbitrage by being on the ground in often overlooked places.
Their clients are usually US-based investors looking for business opportunities abroad.
They invested in the business and opened it to client-based investors.

[10:54] – Adam talks about The Green Coffee Company.

Colombia is the #1 largest coffee producer worldwide.
They saw the opportunity to build the business into an enterprise they could scale and sell.
They became the #1 largest coffee producer in 2022.
Everything is built around finding the best possible team.
They raised $47M from US-based, high-net-worth investors and are focused on building a business they can be proud of.

[16:14] – A timeout to thank our sponsors!

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[18:11] – Why should US investors look to invest in foreign markets?

Market dynamics; there are a lot of opportunities in foreign markets.
You can use the strength of the US dollar to invest in foreign markets or buy real estate.

[21:08] – What does the process look like building a Live Series C Funding Round for the Green Coffee Company?

They jump-started their Series C funding of $25M in September 2022.
The capital they are raising will be used to expand their coffee operations.
They are also opening a new vertical using the capital.
They will use the byproduct in other products such as Vodka and Gin.
They are looking at 11 times their return on investment.

[24:27] – Adam gives his call to action.

Legacy-Group.co – Learn more about Legacy Group and Green Coffee Company!

[26:26] – Thank you to our Sponsors!

Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark’s business coaching has helped thousands of entrepreneurs to dramatically increase profitability!
HubSpot: HubSpot’s all-in-one CRM helps you automate tedious tasks, keep track of all your deals in one place, and make sure your whole team has access to the same data. Get started for free at HubSpot.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Colombian Coffee and Investing in Businesses in Emerging Markets with Adam Jason

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