Adrian Morrison is a Facebook Marketing & E-commerce Expert – built a $5 Million E-commerce empire with products he never sees, touches or ships. He has taught thousands of students to get started, and many earn 6 and 7 figures per year.
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Qwaya– Adrian’s small business resource
Cashvertising: How to Use More Than 100 Secrets of Ad–Agency Psychology to Make Big Money Selling Anything to Anyone – Adrian’s Top Business Book
Adrian Morrison – Adrian’s website
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3 Value Bombs
1) You need not use ninja marketing techniques for Facebook—Facebook campaigns can be run with zero targeting.
2) Nobody cares what you think, it simply does not matter—what matters is what everybody else in the world wants.
3) Sometimes, you just have to cut the cord with those who bring negativity into your life.
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(click the time stamp to jump directly to that point in the episode.)
[01:13] – Adrian has spent more than a decade in the online marketing industry
[01:18] – Adrian discovered a novel about e–Commerce strategy a year back; adoption of this strategy has given him explosive growth
[01:34] – Many students have hit seven figures in a single month using this strategy
[02:15] – Adrian specializes in marketing and teaching others how to do it
[02:48] – Share something we don’t know about your area of expertise that as entrepreneurs, we probably should: You need not use ninja marketing techniques for Facebook. Facebook campaigns can be run with zero targeting
[04:28] – Adrian has managed to run $800,000 Facebook campaigns without entering any targeting demographics
[05:10] – Adrian clarifies that his strategy won’t work in all instances
[05:34] – Campaigns with zero targeting tend to work because Facebook has the intelligence to optimize campaigns for you
[06:13] – A certain portion of Facebook’s audience may be interested in an activity but may not have it listed on their Facebook profile
[06:30] – Tests different Facebook campaigns with really small budgets—lets them run for three days
[07:39] – Worst Entrepreneurial Moment: Adrian was making $200,000 a month by marketing a diabetic meter on an online platform. One day, out of the blue, the company representative called him and told him that his services were no longer needed. All of a sudden his income stream was totally cut off, and Adrian realized the need to have a real business
[11:44] – Entrepreneurial AH–HA Moment: Adrian happened upon the E-commerce platform, Shopify, where he could build his own brand and his own company with Chinese products that he never needed to see or touch
[13:51] – Funny enough, socks with pictures of cats is a big moneymaker for Adrian
[14:20] – Nobody cares what you think – it does not matter. What matters is what everybody else in the world wants
[15:12] – What is the one thing you are most FIRED up about today? – The upcoming holiday season and seeing his students make money and achieve success
[16:51] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “Fear of getting started and fear of failure”
- What’s the best piece of advice you’ve ever received? – Done is better than perfect
- What’s a personal habit that contributes to your success? – “It does not matter what it is, I have to dig into it, and I have to try it”
- Share an internet resource, like Evernote, with Fire Nation – Qwaya – It makes submitting Facebook Ads really easy
- If you could recommend one book to our listeners, what would it be and why? – Cashvertising: How to Use More Than 100 Secrets of Ad–Agency Psychology to Make Big Money Selling Anything to Anyone
[23:12] – Parting piece of guidance: You are the average of the type of people you surround yourself with
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