Adrian is a Facebook Marketing & E-commerce Expert – built a $5 Million E-commerce empire with products he never sees, touches or ships. He has taught thousands of students to get started, and many earn 6 and 7 figures per year.
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- Qwaya– Adrian’s small business resource
- Cashvertising: How to Use More Than 100 Secrets of Ad–Agency Psychology to Make Big Money Selling Anything to Anyone – Adrian’s Top Business Book
- Adrian Morrison – Adrian’s website
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3 Key Points:
- You need not use ninja marketing techniques for Facebook—Facebook campaigns can be run with zero targeting.
- Nobody cares what you think, it simply does not matter—what matters is what everybody else in the world wants.
- Sometimes, you just have to cut the cord with those who bring negativity into your life.
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Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [01:13] – Adrian has spent more than a decade in the online marketing industry
- [01:18] – Adrian discovered a novel about e–Commerce strategy a year back; adoption of this strategy has given him explosive growth
- [01:34] – Many students have hit seven figures in a single month using this strategy
- [02:15] – Adrian specializes in marketing and teaching others how to do it
- [02:48] – Share something we don’t know about your area of expertise that as entrepreneurs, we probably should: You need not use ninja marketing techniques for Facebook. Facebook campaigns can be run with zero targeting
- [04:28] – Adrian has managed to run $800,000 Facebook campaigns without entering any targeting demographics
- [05:10] – Adrian clarifies that his strategy won’t work in all instances
- [05:34] – Campaigns with zero targeting tend to work because Facebook has the intelligence to optimize campaigns for you
- [06:13] – A certain portion of Facebook’s audience may be interested in an activity but may not have it listed on their Facebook profile
- [06:30] – Tests different Facebook campaigns with really small budgets—lets them run for three days
- [07:39] – Worst Entrepreneurial Moment: Adrian was making $200,000 a month by marketing a diabetic meter on an online platform. One day, out of the blue, the company representative called him and told him that his services were no longer needed. All of a sudden his income stream was totally cut off, and Adrian realized the need to have a real business
- 11:44 – Entrepreneurial AH–HA Moment: Adrian happened upon the E-commerce platform, Shopify, where he could build his own brand and his own company with Chinese products that he never needed to see or touch
- [13:51] – Funny enough, socks with pictures of cats is a big moneymaker for Adrian
- [14:20] – Nobody cares what you think – it does not matter. What matters is what everybody else in the world wants
- [15:12] – What is the one thing you are most FIRED up about today? – The upcoming holiday season and seeing his students make money and achieve success
- [16:51] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “Fear of getting started and fear of failure”
- What’s the best piece of advice you’ve ever received? – Done is better than perfect
- What’s a personal habit that contributes to your success? – “It does not matter what it is, I have to dig into it, and I have to try it”
- Share an internet resource, like Evernote, with Fire Nation – Qwaya – It makes submitting Facebook Ads really easy
- If you could recommend one book to our listeners, what would it be and why? – Cashvertising: How to Use More Than 100 Secrets of Ad–Agency Psychology to Make Big Money Selling Anything to Anyone
- 22:51 – Connect with Adrian on his website or via Instagram
- [23:12] – Parting piece of guidance: You are the average of the type of people you surround yourself with
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