Benjamin is founder of Client Enrollment Academy where he shows coaches, trainers and service-based businesses how to attract high quality clients into their businesses using story and Facebook.
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- Pomodoro – Benjamin’s small business resource
- Daring Greatly – Benjamin’s Top Business Book
- The I’mpossible Project – Benjamin’s book
- Client Enrollment Academy – Benjamin’s course
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3 Key Points:
- Your story matters—begin your business with YOUR story.
- Be willing to fail and expect it; building a business is not an overnight success.
- Consistency is key.
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Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [00:54] – Benjamin helps businesses use story to build a following for their business
- [01:16] – He is a solopreneur
- [01:44] – Getting high-paying clients and building the right people into a community are Benjamin’s areas of expertise
- [02:17] – “Your need to be your business”
- [02:34] – Share something we don’t know about your area of expertise that as Entrepreneurs, we probably should: You don’t need to be doing ads. Facebook has ways to target your audience with free tools like video, messaging, and groups
- [04:05] – Worst Entrepreneurial Moment: Benjamin moved from New York City to Wisconsin to build his business in the basement of his parent’s house. Six months into the business, his parents sat him down and told him his business was NOT working. His parents kicked him out of the house and told him he needed to find a job
- [05:01] – “You have to be willing to fail”
- [05:44] – There is a difference between marketing and sales
- [06:08] – Go out there, find people you can serve, and offer what you can
- [06:41] – Entrepreneurial AH-HA Moment: When Benjamin started his business, he tried to do everything. He realized he needed to stick to one thing
- [07:33] – Find one mechanism and hit it hard
- [08:23] – “You’re not going to succeed the first time”
- [09:04] – What is the one thing you are most FIRED up about today? “Right now, opportunities are coming up big for me”
- [12:16] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “Expectations”
- What’s the best piece of advice you’ve ever received? – “If you want to become that person, you have to be it before you ever get it back”
- What’s a personal habit that contributes to your success? – “Consistency”
- Share an internet resource, like Evernote, with Fire Nation – Pomodoro
- If you could recommend one book to our listeners, what would it be and why? – Daring Greatly – “it’s just about standing in an arena, fighting for what you want, and ignoring all the spectators”
- 15:32 – The i’Mpossible Project is Benjamin’s book that talks about 50 personal stories of overcoming anxiety and addiction
- 16:16 – Connect with Benjamin on his website
- 16:29 – Fire Nation, get a 15-min Call with Benjamin at ClientEnrollmentAcademy.com/Fire!
- [16:57] – “Whatever is inside of you, go for it!”
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